As shopping editors, there's nothing our team loves more than a rare sale, a viral TikTok trend or products that simply wow us. Well ... we can think of at least one thing: Sleep.
We may not get enough of it (who does?), but for people who look at prices all day long, we stand behind the sentiment that shut-eye is, indeed, priceless. And because catching more ZZZs is a luxury we can all agree on — and vital to our long-term health, according to experts — you can be sure that we've all nailed down a set wind-down routine to help us make bedtime as cozy and relaxing as possible.
So, to help you get your snooze on, Shop TODAY editors are sharing their secrets to prepare for hitting the hay, from top-notch pillows and sound machines to the serums and sprays that put the "beauty" in beauty rest. Whether you're an early riser or a night owl, check out our 20 top recommendations that will turn your cat naps into full-on slumbers.
Best sleep accessories, according to Shop TODAY editors
Everyone for Every Body Nourishing Lotion
- Vanilla and lavender scent
- Coconut oil
- Small, travel size
Size: 2 oz. | Ingredients: Lavender essential oil, coconut oil
You’re not alone if you prefer the feel of a lotion before bed. And if you also like lovely-smelling skin care and are prepping for an overnight trip, editorial assistant Sierra Hoeger recommends this travel-sized nourishing cream. "I always gravitate towards something lavender-scented to help me relax and wind down before bed. This lotion is my go-to because it's not too overpowering and helps keep my skin smooth overnight!"
Intelex Marshmallow Warmies Eye Mask
- Can be warmed in microwave
- Lavender scent
- Can get hot
Size: One size | Material: Faux fur
For associate editor Kamari Stewart, her bedtime routine means business, especially when it comes to the tools she tries to help her sleep. For example, her favorite sleep mask — it has to feel durable yet comfortable and help to create a peaceful environment. And she found just the one.
“I love this sleep mask! It’s slightly weighted and has a lavender scent which is super calming. It can be microwaved for warmth, though I haven’t done that yet. I’ve never really been into sleep masks because they felt too flimsy for me, but I like the weight on this one because it stays in place and the pressure forces me to relax my eye muscles.”
Bgoverss White Noise Machine
- Adjustable light
- 14 Sounds
- Buttons can be finnicky
Size: One size | Features: 14 sounds, 10 light levels
“I’m one of those people who can’t sleep in complete silence and needs a fan or some sort of white noise to help me sleep, says associate editor Shannon Garlin. To fall asleep quickly and easily, she enlisted the help of this affordable white noise machine, and it hasn’t let her down.
“My sister actually recommended this white noise machine to me and it’s been a game-changer. It has tons of different types of white noise [options] and lets you adjust the sound level to your liking. I also love that it has a light, too, so if I need to get up in the night, I just tap instead of turning on a big light.”
Kasa Smart Light Bulbs
- Easy to install
- Dimmable
- Pricier than regular bulbs
Size: One size | Features: Dimming range from 1 to 100 percent
For writer Danielle Murphy, this product is more of a fun addition to a bedtime routine than an essential. “I really never understood the point of color-changing lights outside of a wedding or dance party until I go the chance to try these smart lightbulbs. I can match my lighting to my mood or create a more calming experience just by swapping out my yellow lights for a restful blue or pink hue.
But is it hard to set up? “Nope,” says Murphy. “The Alexa app walked me through it. Now all I have to do is tell her what color I want via my voice or phone.”
Loop Quiet Ear Plugs
- Comfortable
- Multiple tip sizes
- Case is small, easy to lose
Size: Four ear tip sizes (XS/S/M/L) | Features: 24 dB (SNR) of noise reduction
While complete silence isn’t preferred, Garlin isn’t a fan of the distractingly loud noises that come from her upstairs neighbors. To drown them out but still hear the effects of her white noise machine, she uses these Loop Quiet Ear Plugs. Not only have these small plugs restored her sleep, but they also lay comfortably in her sensitive ears.
Neom Perfect Night’s Sleep Essential Oil Blend
- Lavender scent
- Multiple sizes
- Very strong fragrance
Size: .33 oz. | Ingredients: Lavender, chamomile and patchouli oils
Commerce Editor Vivien Moon is one to also hop on the lavender train, because “I am a scent-driven girl who prefers everything to smell good — and that includes my bed sheets,” she says. “My mother taught me a sleep hack that may require extra effort, but it’s worth it for me. I love to iron or steam my bedsheets before making my bed, and I will mist them with lavender oil-infused water to give them a light lavender scent. The olfactory experience is worth the extra 20 minutes of effort. I know oil and heat don’t mix which is why I use a mister that lets me evenly distribute this oil without damaging my sheets.”
Pure Enrichment Pure Relief XL Heating Pad
- Heats up quickly
- 2 hour auto shut-off
- Doesn't always stay warm
Size: 12 by 24 in. | Features: Six heat settings
We know a heating pad can offer countless benefits to your everyday lives, but for deals editor Rebecca Brown, it's the one thing that can complete her snoozing setup. "It creates such a cozy environment," she says, thanks to its InstaHeat Technology, which helps the pad warm up in seconds and relieve muscles quickly.
Nodpod Sleep Mask
- Soft material
- "100% blackout design"
- Doesn't always stay in place
Size: One size, adjustable | Colors: 10
"I never really liked traditional eye masks — I’d never tried one that completely blocked out light," Murphy says. "However, since this one is weighted, it does a great job keeping any source of light out of sight. The weighted feature is really comfortable and helps me get into a more relaxed state."
Canopy Humidifier
- Dishwasher-safe parts
- Comes with essential oils
- Need to swap filter regularly
Size: 10 in. long, 8.5 in. high, 7 in. wide | Features: Sleep lights, white noise, air filter
If you lose moisture at night, former associate editor Francesca Sales knows how you feel. She admits to experiencing so much dryness that by the morning, her nose, cheeks and lips become flakey and red. Luckily, she found a solution with the Canopy Humidifier.
"I love, love, love this humidifier. Honestly, I don't know how I lived my life without it. I didn't realize how much sleeping with the Canopy really helped with dryness until I spent two nights accidentally not turning it on — and both of the mornings after, those flakes and redness were back.
Moon adds, "I love for my home to have a gorgeous scent and this one does two for one: It can act as a humidifier and can somewhat double as a diffuser with essential oils. It is really quiet and has dishwasher-safe parts."
The Reset Luminous Hyaluronic Serum Spray
- Made for all skin types
- Hydrating ingredients
- Fragrance too strong for some
Size: 3.4 | Ingredients: Hyaluronic acid, ceramides, niacinamide
Before her head hits her pillow, Brown makes sure to coat herself with this hyaluronic misting spray from Iris & Romeo. This 3-in-1 beauty must-have promises to deliver 24-hour hydration, keep skin looking plump and protect the moisture barrier. And in addition to hyaluronic acid, the formula is packed with other enriching ingredients like ceramides, niacinamide and a cellular hydration complex, which the brand says helps to reduce fine lines.
Kindle Paperwhite
- Portable
- Long battery life
- Sometimes slow
Size: 16 gb., 8 gb. | Features: 10 weeks battery life, glare-free display, waterproof
Stewart also makes sure to get through a couple pages of a book before bed, but she’s doing so on her Kindle device.
“I use my Kindle Paperwhite, so I’m not staring at the blue light from my phone but also don’t have to hold an entire book if I don’t want to,” she says.
The Paperwhite features an adjustable warm light to lessen the strain on the eyes and offers up to 10 weeks of battery life — enough time to get through an entire trilogy.
Hatch Restore 2
- Stylish design
- Easy, no frills buttons
- App can be hard to navigate
Size: One size | Features: Sounds, sunrise alarm, dimmable clock
The Hatch Restore alarm clock has been all over TikTok recently, and if you've been wondering if it's worth the splurge, trust one of our staffers who says it's "changed" her mornings.
"I’ve always been a traditional iPhone alarm girl but this clock gently wakes me up with a light flute every morning with a gentle sunrise light too," shares production coordinator Camryn Privette. "You can customize the sound and lights to whatever helps you. It’s also a noise machine and I fall asleep to the rainstorm sound every night now, too."
Stewart is also a fan. "The gradual light increases that occur the hour before you’ve set the alarm to go off is really nice, especially for winter time when the sun doesn’t rise until well after my alarm has already gone off. I’m also a fan of the sounds you can set for both sleepy time and morning. I personally do rain for sleep and ocean sounds for the morning. It’s so peaceful! And, according to a few TikToks I’ve seen, you can also do custom sounds which can be very fun."
Best pillows, according to Shop TODAY editors
Purple Harmony Pillow
- Doesn't trap heat
- Machine-washable cover
- Pillow must be spot cleaned
Size: Standard and king, medium, low and tall | Best for: All sleepers
"Purple calls this ‘the greatest pillow ever invented’ — and I have to agree," shares production associate Audrey Ekman. "The unique, patented gel grid technology is so strangely satisfying to the touch and doesn’t trap any heat. I am a notoriously bad sleeper and tend to wake up sweaty in the middle of the night, but ever since swapping out my pillow for the medium height version of this Harmony pillow, I haven’t been having that issue. It’s more than I’ve ever spent on a pillow, but given that we spend a third of our lives in bed and getting good sleep is so important, I think it’s worth every penny. I’ve even gotten my boyfriend hooked!"
Pillow Cube Side Cube
- For side sleepers
- Promotes spine alignment
- Too thick for some
Size: Side cube, ice cube | Best for: Side sleepers
Stewart calls this pillow her "ride or die." "I’ve been a side sleeper my entire life and this pillow is that girl! Since it’s a cube shape, it tucks in comfortably between your head and shoulder. It’s the perfect height to keep everything aligned throughout the night and keeps me from waking up with aches and pains. I also love that it’s a longer pillow so I can turn over throughout the night and I’m still on it."
Ostrichpillow Memory Foam Bed Pillow
- Memory foam
- Ergonomic shape
- Too flat for some
Size: One size | Best for: All sleepers
“I used to need several pillows underneath me to gain the support I need while I slumbered away (and even then I felt like I needed at least another to ensure I didn’t wake up with a stiff neck),” says senior SEO editor Jess Bender. “Since getting this memory foam pillow, though, I’ve never needed to worry about achy mornings. I especially adore that it perfectly hugs and positions my head, even when I toss and turn in the middle of the night.”
Best bedding, according to Shop TODAY editors
Kitsch Satin Pillowcase
- Helps prevent frizz
- Different colors available
- Queen size is small
Size: Queen, king | Material: Satin
Beauty lovers have long been singing the praises of silk pillowcases for hair and skin — and editorial assistant Sierra Hoeger says that after trying one, she'll "never go back to a cotton or fleece one ever again," after trying this. "Even on nights when I don’t wash my hair, I’ll still wake up with smooth, frizz-free hair."
LuxClub 6-Piece Queen Sheet Set
- Soft and comfortable
- Available in a range of colors
- Not cool enough for everyone
Size: Twin, twin XL, full, queen, king, California king | Material: Microfiber
"This might sound horrible but I will sometimes put off changing my bed sheets because I don’t want to swap out these for a different set," shares Moon. "They are truly the softest and most luxe sheets I’ve ever slept on. Better than any hotel sheets or any other sheets I’ve gotten at any store. Considering the price, I would be happy to only buy these sheets for the rest of my life they are that soft and breathable. I have recommended these to multiple friends because I can’t stop bragging about them and am sad when I sleep on any other sheets."
Quince Classic Duvet Cover Set
- Range of colors available
- Breathable
- Easy to wash
- Runs large
Size: Twin, full/queen, king/California king | Material: Cotton
When it comes to the great top sheet debate, associate partnerships editor Lauren Witonsky says that she's "team no top sheet" since "it always gets tangled at the bottom of the bed." That's why she relies on a comfortable duvet cover instead. "This one from Quince is super breathable, gets softer with each use and is actually affordable for such good quality. I love the crisp white color because I always feel like I’m crawling into a hotel bed at the end of the day."
Purple SoftStretch Sheet Set
- Bestseller
- "Silky smooth"
- Stain easily
Size: Twin/twin XL, full, queen, king/California king, split king | Material: Bamboo blend
As for her bedtime necessities, Murphy, swears by the Purple SoftStretch sheets. “The moment my body felt this material, I knew I was in trouble. Getting out of bed in the morning is already a struggle for me, but having sheets that feel this good is going to make it even harder. But seriously, no other sheets compare.”
How we chose the best sleep products
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources and use our own personal experiences with the product and brand to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
Fiesta Americana Bicycle Classic Rim Luncheon Plate (9 Inch)
Fiesta Americana Bicycle Classic Rim Luncheon Plate (9 Inch)