Your life is about to get a whole lot cozier, and it's all thanks to Jill Martin.
The TODAY contributor launched her new brand, By Jill Martin, a collection of the ultimate comfort essentials, just in time for the colder seasons. The line features the bestselling cozy items that Martin has become known for, including a blanket, hoodie and, yes, her fan-favorite sherpa lounger. And right now they're on a deep discount for Black Friday.
After receiving a breast cancer diagnosis and undergoing treatment, Martin says that being able to grow her business has felt like a bright spot in a "nightmare" of a year.
"I lost so much over the past year that this is really the silver lining to an earth-shattering journey that I’ve been on," Martin says. "I’m super proud of it, I’m super proud of the team."
Along with items featuring logos from top colleges, the New York Giants and other sports teams, Martin is teaming up with the NBA and WNBA to release special pink versions of loungers and hoodies. Proceeds from those will be donated to the Basser Center for BRCA, the first center dedicated to the research, treatment and prevention of BRCA-related cancers.
She named all the items in the collection the "best" in the world — The Best Lounger In the World, The Best Hoodie in the World and The Best Bingewatching Blanket in the World. "People want value and they want quality and to me, that equals the best. So I’m calling it the best collection." Plus, they’re made from a blanket material, which our editors found to be ultra-soft and plush.
That's why Martin says the products are for everyone (and that they're great for gifting). "If you’re 10 or 100, you want to use these items. They’re for everybody."
Keep reading to shop all the new items from the collection that are perfect for sports fans, avid binge-watchers and more. Even better? Jill's always got a deal in store — and she saved special stock of her loungers for Steals & Deals viewers, all up to 55% off.
By Jill Martin collection
The below items are from Jill Martin’s own brand.
By Jill Martin Classic Lounger
"The lounger has been around for five years, but I’ve perfected it.
Martin's bestselling lounger has long been a shopper-favorite item for a while now, with over 250,000 sold, she says. "The lounger has been around for five years, but I’ve perfected it. It has everything that everyone has loved over the years in one ... the hood, the closure, you’re able to personalize the cuffs."
All of the loungers (and the hoodies and blanket, too) are machine-washable, because Martin says, “life is messy, and I don’t want you to have to worry about it.” She adds, “This will take you on so many beautiful adventures. It will get you through great times, it will get you through exciting times. And I wore it through chemotherapy, it got me through the hardest times.”
By Jill Martin Classic Hoodie
Martin calls the hoodie from her new collection "your power item." "The hoodie next to any sweatshirt will win, because it’s made with a blanket fabrication, it’s the perfect weight, everything touching your body is the softest material."
Like with the classic lounger, customization is included in the price so you can add a name, special word or symbol.
By Jill Martin University of Michigan Lounger
Speaking of the University of Michigan (which is Martin's alma mater), you can grab a lounger or a hoodie exclusively from the university's store. Go blue!
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