New year, new you! Right? That's a pretty daunting expression if you ask me. But instead of making massive changes that are hard to stick to this year, we suggest adding minor yet exciting upgrades to your wardrobe, beauty essentials and morning routines to start fresh in 2025!
Need some inspiration? We tapped Shop TODAY contributor and lifestyle expert Chassie Post to break down the many ways you can easily jumpstart your January. Want to leave overpacking and dry hair in 2024? We have the perfect travel backpack and hair care duo lined up. From replacing your old sneakers with a pair that is sleek and still comfortable, to avoiding expensive coffee runs by creating a cafe experience at home, there's an upgrade here for everything.
To start saving on over 40,000 online stores, simply download the free Shop TODAY Savings browser extension in one click.
Plus, Post is even sharing exclusive discount codes to help you save big (which is an especially great perk if you now have financial goals to reach this year!). Scroll down to check out our favorite New Year finds, with up to 30% savings.
Exclusive deals seen on TODAY
Allbirds Women’s Wool Runner Go
Sneakers have truly become one of the most versatile footwear over the last couple of years. They’re no longer solely a fitness-related shoe, often being chosen to pair with dresses, jeans and even sharper outfits to maintain a casual yet cool look. But to pull it off, you need something sleek, like these Allbirds shoes. They offer a modern and sophisticated design, with a streamlined silhouette that goes with just about anything. But the best part? They're 30% off when you use the code TODAY30 at checkout.
Allbirds Men’s Wool Runner Go
Available in both men's and women's sizes and designs, each shoe is fitted with plush cushioning, as well as “springy support” per the brand. Plus, they're machine washable to make cleaning a breeze. Make every step count and grab a pair for 30% off, using the code TODAY30. Deal ends Jan. 13!
Bagsmart Zoraesque 14L Featherlight 13.3 Inch Backpack
Getting ready for your next winter getaway? Preparing for the colder months means bringing heavier clothing, which means you need to be a smart packer — or risk overweight fees. So, a carry-on like this backpack could really save you from a big hit to your wallet.
Storage? Check. The pack boasts three inner pockets of different sizes, side pockets, front storage and even a hidden back pocket for protect-at-all-costs essentials. Safety? Check. You'll find anti-theft zippers throughout. Comfort? Check. It features a mesh design for breathability and adjustable straps for the perfect fit. Through Jan. 13, you can grab one for 30% off with code TODAY.
Luseta Hyaluronic Acid Bundle
This weather can really do a number on one’s hair — we’re talking dry, brittle strands that have lost their elasticity and shine. This shampoo and conditioner duo pack a hydrating punch, with moisturizing ingredients like hyaluronic acid, avocado oil, coconut oil and shea butter. The brand says they work together to promote softness and growth. Better yet, you can expect reduced frizz and reduced chances of hair loss with continued use.
And what’s better than healthier hair? How about a discount code? Use TODAY to save 20% through Jan. 13!
Luseta Hyaluronic Acid Hair Mask
After cleansing with the hyaluronic acid shampoo, consider coating your hair in this hair mask for the ultimate boost in hydration and nourishment. It's formulated to improve each strand's softness and shine, and it's safe for colored hair. You can also score a 20% discount when you use the code TODAY through Jan. 13.
Ninja® DualBrew Pro Specialty Coffee System
If you can't start your morning without a dose of caffeine — and love to switch up your drink order — you'll adore this coffee system. It can make four types of brews (classic, rich, over ice and specialty) from grounds or pods. It also has a built-in frother to help you create the fancy cups of jo you tend to get at your local shop! And the cherry on top: You can make single servings or brews as large as a 12-cup pot with the touch of a button.
OK, there's a second cherry to add: We scored an exclusive code for our viewers! Use code TODAY30 to grab 30% off through Jan. 13
Chirp Wheel+ 10” Firm
If taking better care of your body is at the top of your 2025 resolution list, you may want to read on. This tool right here might be the solution to quite a few of your pain points, like flexibility, back aches, sore muscles, posture and spine mobility.
The wheel is designed to apply pressure where you need it most and as comfortably as possible, thanks to a patent-pending spinal canal that will keep you safe and aligned. In addition to reducing pain, using the wheel can improve sleep, core strength and recovery time. And with the code TODAY, you can grab the 10-inch size for 15% off through Jan. 13.
SharperImage.com Car Cushion with Massage and Heat
You don't need a resolution to justify this treat-yourself buy. Whether you're a regular commuter or have a year of roadtrips ahead of you, this car cushion will make any drive that much better. How? Three words: heat and massage. While behind the wheel, you can enjoy up to four massage modes — pulsate, tapping, rolling and kneading — all of which target your upper back, lower back, hips, and thighs, per the brand. And when your vehicle's heat just isn't cutting it (it's cold out there!), you can turn on the optional heat control for a boost of warmth that runs up to 131-degrees Fahrenheit.
If that sounds too good to be true, it's somehow about to get better, because we have an exclusive code for you. Use TODAY to grab 30% off through Jan. 13!
More exclusive deals to shop
Buffy Cloud Comforter
Improving your sleep shouldn't be just a new year's resolution; it should be a nightly goal. You can start your journey to catching better Zzz's by elevating your bedding. Trust us when we point you in the direction of Buffy and their Cloud Comforter. According to the brand, it's the most reviewed and awarded comforter on the internet. With it's 300-count sateen material, hypoallergenic design and impossibly soft- and fluffy-looking texture, we can't argue with them. And of course it comes in 11 colors to match any aesthetic.
See something else you like? Good news: You can score 30% off sitewide with the code TODAY.
Case-Mate Device Cleaning Kit
Give your devices a deep clean in the new year with this kit, which includes everything you’d ever need to clear away dirt and debris from Airpods, phones and more. Complete with wet and dry wipes, a microfiber cloth, stiff- and soft-bristled brushes and pointed cotton swabs, this kit will have all your devices looking good as new before you know it. Right now, you can get 30% off with the code TODAY at checkout.
Ilia Limitless Lash Mascara
More likely than not, it's time to toss your old mascara — experts say they shouldn't be used longer than six months (at most!). Swap out your old one for this pick by Ilia, which is buildable and flake-resistant, and is also formulated with shea butter to hydrate your delicate lashes. Use the code TODAY10 to get 10% off your next order.
Luminess Airbrush Spray Silk Foundation
Sick of your old foundation? It's time to give this innovative spray formula a try. This aerosol spray application method is easy to do and goes on flawlessly. Blendable and long-lasting, this formula also comes with a buffing brush to help you achieve all-over coverage. Plus, you can get it for 20% off when you use the code TODAY20 at checkout.
Meet the experts
- Chassie Post is a Shop TODAY contributor, TV host and lifestyle editor. Whether she’s talking fashion and beauty or home and entertaining, Post is known nationwide for covering the latest trends with her keen eye. To date, her style advice has been featured in numerous publications such as The New York Times, Marie Claire, House Beautiful, Domino Magazine and more.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources and use our own personal experiences with the product and brand to make shopping easier for our readers.
