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If we really think about it, we’ve come to rely on Google to answer many of our questions. “What does the weather look like for tomorrow?” “How many ounces are in a cup?” "How do you make gingerbread from scratch?” So now that the holidays are here and you’re asking yourself daily what to possibly get your yogi best friend, soccer-playing sister or picky 2-year-old nephew, Google is already here to help.
The world’s go-to source for — well, everything — just released its annual Shopping Holiday 100, a complete and detailed list of the 100 gifts that are expected to trend for the holiday season. Google uses search data from the last several months to make these predictions, and there are picks for kids, beauty lovers, athletes, gamers and more, so you won’t have any trouble filling all your loved one’s stockings with something that you know they'll put to use.
There’s something for everyone this year, and to make sure you find it, we’ve rounded up our favorite finds in each category to give you a leg up this gift-giving season. And because Google also has its own impressive selection of gift-worthy tech, we're highlighting some of the top Google products that you can give this year. (As an added bonus, most of them are on sale ahead of Black Friday!)
To quickly jump to the category you're looking for, click on the links below or keep scrolling to see all 35.
- Best gifts for chefs
- Best gifts for athletes
- Best gifts for techies
- Best gifts for beauty and wellness gurus
- Best gifts for gamers
- Best gifts for kids
- Best gifts from Google
Don’t forget to check out Shop TODAY’s 2021 Gift Guide to find the perfect present for everyone on your list!
Best gifts for chefs
Up your flavor game with a Le Creuset Dutch Oven. Known for its excellent craftsmanship, this classic pot distributes heat perfectly and is designed to lock in moisture, guaranteeing a tasty dinner every single time.
Gift this 4-in-1 multi-use air fryer to someone who likes easy cooking and even easier clean-up. It gives food an added crunch and even uses less oil than a conventional deep fryer.
If you're looking for an air fryer that does a little more, this air fryer, dehydrator and rotisserie oven is the perfect match. It has 14 presets to take the guesswork out of cooking, plus it's spacious enough to fit all of your favorites at one time.
Here’s one for that close friend who lives by the “don’t talk to me until I’ve had my coffee” rule. The K-Mini Single-Serve Coffee Maker can make a single cup in minutes, so you won't have to wait too long before they're ready for a chat.
They can save themselves some clean-up and blend soups and smoothies straight in a jar or pot with this handheld gadget from Vitamix. The immersion blender has five speed settings and can fit in any container with a 3-inch wide opening.
This 7-in-1 pressure cooker is the perfect gift for any busy college student or young adult. According to the brand, it can make one-pot meals 70 percent faster than traditional cooking methods. The versatile tool has preset cooking functions for a variety of dishes, including rice, beans, soups, meats and more.
Best gifts for athletes
Tracking your fitness has never been easier (or more fun!) with Fitbit’s Luxe Fitness and Wellness Tracker. Count steps and calories, track sleep habits, record all-day activity and monitor your heart rate around the clock.
This electric scooter is a guaranteed win when looking for the perfect gift for teens. It’s built with fun and portability in mind, with a dual brake system, folding frame and powerful motor that will allow them to reach speeds of up to 15.5 miles per hour.
They'll feel just like the pros when they play with the Wilson “The Duke” Football, the official game ball of the NFL. It’s made from a pebbled leather material and features a “Duke” pattern for increased grip and durability.
Whether you’re braving the bunny hill or preparing to shred some major powder, you’re getting a smooth ride with the Arbor Element Camber Snowboard. Designed with a Grip Tech sidecut and Uprise Fenders, the brand says riders are able to turn with ease and make it down any hill catch-free.
With this portable basketball hoop in the driveway, they'll be able to challenge friends to pick up games and work on their free throws any time they want. The durable, shatter-proof backboard is made to stand up against countless shots and the height can be adjusted from 7.5 feet to the regulation 10.
Perfect for the kids (and adults!) who need a new way to kill time at home, a table tennis table will bring some healthy competition into the house and eliminate boredom for good.
Best gifts for techies
They can keep the good times rolling, no matter where they are, with this portable speaker. It provides up to 12 hours of playtime and is waterproof so they can bring it along for every adventure, whether they're heading to the beach or hitting the slopes.
Apple's over-ear headphones are the ideal gift for music lovers and creators. Fully charged, this headset provides up to 20 hours of nonstop listening and has spatial audio and noise-canceling capabilities.
These earbuds from Beats are another top choice. They deliver powerful, balanced sound and come with three soft ear tip sizes for a comfortable and customized fit.
Apple’s new iPad is the ideal gift for someone who likes to stay up to date with the latest technology. The Retina and True Tone display, upgraded cameras and stereo speakers make it a worthy splurge.
Help them upgrade their smart home set up with the Ring Video Doorbell 3. They'll be able to see, hear and speak to anyone at their door right from their phone or tablet. It comes with all the tools that they need to mount it, so setting it up is a breeze.
Best gifts for beauty and wellness gurus
Dyson’s innovative Airwrap is making waves — and not just in your hair. Everyone is talking about this styler, from its no-static brushes and curling barrels to its Coanda air technology that helps prevent heat damage.
If they're obsessed with all things anti-aging, they're likely already familiar with Peter Thomas Roth's viral Instant Eye Tightener. But they probably haven't been able to get their hands on it, since it was sold out for weeks after going viral on TikTok. But now that it's back in stock, you can get one for your friend and another for yourself. One Shop TODAY writer said that it helped smooth the fine lines around her eyes almost instantly.
Whether they're after a straight or wavy look, they can do it all with this versatile hair tool. The lightweight straightener uses Ion Multiplier technology, which according to the brand, helps hair look shiny and smooth. One reviewer even wrote that "the plates literally feel like silk moving through your hair."
Can't decide whether you should get your beauty-obsessed BFF a trendy new lip gloss or a vibrant eye shadow palette? With this box, you don't have to choose. It comes packed with fun beauty staples like brushes and eye and lip products.
Beauty lovers know that primer is essential for a smooth and flawless makeup look. That's why they'll appreciate receiving this jelly primer. According to e.l.f., the unique gel texture grips makeup so it stays in place all day long.
Best gifts for gamers
Add this to your football fanatic’s stocking and score the ultimate gift-giving touchdown. PS4’s newest Madden NFL video game features an enhanced seasons engine, weekly strategy and allows the player to adjust Superstar X-Factors at halftime.
Your friendly neighborhood Spider-Man is back in action on the PlayStation 5. Follow Marvel’s Miles Morales on a new adventure through New York City as he defends his home from a new enemy.
Nintendo is changing the gaming experience with its newest Switch, which features vivid colors, a crisp picture and enhanced audio for handheld and tabletop modes.
You’ll never look at immersive entertainment the same way again after using the Oculus VR Headset. Now you can enter an entirely new world that looks and feels real thanks to redesigned touch controllers and a display that boasts 50% more pixels than the original system.
Best gifts for kids
Multiple retailers have predicted that the Barbie Dreamhouse will be one of the hottest holiday toys this year. It has plenty of customizable features like a moveable pool and furniture so kids can design the perfect personalized home for their dolls.
In case you haven't heard, many retro toys are making a comeback. And your little one will have just as much fun making treats in their Easy Bake Oven as you did when you were a kid. This set comes with the oven, baking sheet and pan tool, but you might want to grab a few treat mixes as well so they can start baking as soon as they unwrap it.
Lego sets are always a popular pick for the holidays, and the Police Mobile Command Center was one of just two sets that made Google's list this year. It comes with figures and a transformable command center truck that they can use to stop crooks in their tracks and save the city.
Little "Star Wars" fans will get a kick out of having a lightsaber of their own! This one features lights, sounds and phrases from Darth Vader.
You can work with your kids to put together this Titanic replica. The set contains 1,021 blocks and instructions that you can follow to simplify the assembly process. Once your hard work is done, you can display the final product using the included base.
Best gifts from Google
Google is offering discounts on many of its tech products for Black Friday, including the Nest Thermostat. The smart thermostat will automatically turn itself down when they leave to save energy and can be controlled from their phone, so they can start warming the house back up when they're headed home.
Wireless speakers make a great gift. And the Nest Audio delivers powerful sound and is Google Assistant-enabled, so they can check the weather, set timers and make calls.
Every smart home needs a control center. The Google Nest Hub will show all of their connected devices in one spot so they can easily adjust the lights or lock the doors with a quick tap. Select models are already sold out at multiple retailers, so we're guessing it's going to be a popular gift this year.
If your giftee has been talking about needing a new laptop, upgrade their current model to the Pixelbook Go. The laptop, which is $50 off right now, features a lightweight design, speedy processing system and touchscreen interface.
Still looking for the perfect gift? Be sure to check out Shop TODAY’s Gift Guide to shop for everyone on your list, including:
- The countdown to Christmas is on! Here are 50 of the best Advent calendars so far
- The 31 coolest holiday gifts college students want — and need
- Interactive gifts the 5-year-old in your life will love
- 22 great gifts that will thrill every outdoor enthusiast
- Best baby gifts, according to development experts
- Shopping for mom? Here are gifts she'll actually love
This gift guide was originally published on Dec. 9, 2020.