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35 most popular gifts to buy in 2021, according to Google

From headphones to air fryers, here's what we're getting this season.
TODAY Illustration / Amazon / Dyson / Sur La Table

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If we really think about it, we’ve come to rely on Google to answer many of our questions. “What does the weather look like for tomorrow?” “How many ounces are in a cup?” "How do you make gingerbread from scratch?” So now that the holidays are here and you’re asking yourself daily what to possibly get your yogi best friend, soccer-playing sister or picky 2-year-old nephew, Google is already here to help.

The world’s go-to source for — well, everything — just released its annual Shopping Holiday 100, a complete and detailed list of the 100 gifts that are expected to trend for the holiday season. Google uses search data from the last several months to make these predictions, and there are picks for kids, beauty lovers, athletes, gamers and more, so you won’t have any trouble filling all your loved one’s stockings with something that you know they'll put to use.

There’s something for everyone this year, and to make sure you find it, we’ve rounded up our favorite finds in each category to give you a leg up this gift-giving season. And because Google also has its own impressive selection of gift-worthy tech, we're highlighting some of the top Google products that you can give this year. (As an added bonus, most of them are on sale ahead of Black Friday!)

To quickly jump to the category you're looking for, click on the links below or keep scrolling to see all 35.

Don’t forget to check out Shop TODAY’s 2021 Gift Guide to find the perfect present for everyone on your list!

Best gifts for chefs

Le Creuset Signature Oval Dutch Oven

Up your flavor game with a Le Creuset Dutch Oven. Known for its excellent craftsmanship, this classic pot distributes heat perfectly and is designed to lock in moisture, guaranteeing a tasty dinner every single time.

Ninja Air Fryer

Gift this 4-in-1 multi-use air fryer to someone who likes easy cooking and even easier clean-up. It gives food an added crunch and even uses less oil than a conventional deep fryer.

Chefman Multifunctional Digital Air Fryer+

If you're looking for an air fryer that does a little more, this air fryer, dehydrator and rotisserie oven is the perfect match. It has 14 presets to take the guesswork out of cooking, plus it's spacious enough to fit all of your favorites at one time.

Keurig K-Mini Single-Serve K-Cup Pod Coffee Maker

Here’s one for that close friend who lives by the “don’t talk to me until I’ve had my coffee” rule. The K-Mini Single-Serve Coffee Maker can make a single cup in minutes, so you won't have to wait too long before they're ready for a chat.

Vitamix Immersion Blender

They can save themselves some clean-up and blend soups and smoothies straight in a jar or pot with this handheld gadget from Vitamix. The immersion blender has five speed settings and can fit in any container with a 3-inch wide opening.

Instant Pot Duo Mini 7-in-1 Pressure Cooker

This 7-in-1 pressure cooker is the perfect gift for any busy college student or young adult. According to the brand, it can make one-pot meals 70 percent faster than traditional cooking methods. The versatile tool has preset cooking functions for a variety of dishes, including rice, beans, soups, meats and more.

Best gifts for athletes

Fitbit Luxe Fitness & Wellness Tracker

Tracking your fitness has never been easier (or more fun!) with Fitbit’s Luxe Fitness and Wellness Tracker. Count steps and calories, track sleep habits, record all-day activity and monitor your heart rate around the clock.

Gotrax GXL V2 Commuting Electric Scooter

This electric scooter is a guaranteed win when looking for the perfect gift for teens. It’s built with fun and portability in mind, with a dual brake system, folding frame and powerful motor that will allow them to reach speeds of up to 15.5 miles per hour.

Wilson "The Duke" Official NFL Game Football

They'll feel just like the pros when they play with the Wilson “The Duke” Football, the official game ball of the NFL. It’s made from a pebbled leather material and features a “Duke” pattern for increased grip and durability.

Arbor Element Camber Snowboard

Whether you’re braving the bunny hill or preparing to shred some major powder, you’re getting a smooth ride with the Arbor Element Camber Snowboard. Designed with a Grip Tech sidecut and Uprise Fenders, the brand says riders are able to turn with ease and make it down any hill catch-free.

Spalding 54-Inch Shatter-Proof Portable Basketball Hoop

With this portable basketball hoop in the driveway, they'll be able to challenge friends to pick up games and work on their free throws any time they want. The durable, shatter-proof backboard is made to stand up against countless shots and the height can be adjusted from 7.5 feet to the regulation 10.

MD Sports Mid Size 4-Piece Indoor Table Tennis Table

Perfect for the kids (and adults!) who need a new way to kill time at home, a table tennis table will bring some healthy competition into the house and eliminate boredom for good.

Best gifts for techies

JBL Flip 5 Portable Bluetooth Speaker

They can keep the good times rolling, no matter where they are, with this portable speaker. It provides up to 12 hours of playtime and is waterproof so they can bring it along for every adventure, whether they're heading to the beach or hitting the slopes.

Apple AirPods Max

Apple's over-ear headphones are the ideal gift for music lovers and creators. Fully charged, this headset provides up to 20 hours of nonstop listening and has spatial audio and noise-canceling capabilities.

Beats Studio Buds

These earbuds from Beats are another top choice. They deliver powerful, balanced sound and come with three soft ear tip sizes for a comfortable and customized fit.

Apple iPad 10.2-inch Wi-Fi (2021 Model)

Apple’s new iPad is the ideal gift for someone who likes to stay up to date with the latest technology. The Retina and True Tone display, upgraded cameras and stereo speakers make it a worthy splurge.

Ring Video Doorbell 3

Help them upgrade their smart home set up with the Ring Video Doorbell 3. They'll be able to see, hear and speak to anyone at their door right from their phone or tablet. It comes with all the tools that they need to mount it, so setting it up is a breeze.

Best gifts for beauty and wellness gurus

Dyson Airwrap Complete Hair Styler - 1300W

Dyson’s innovative Airwrap is making waves — and not just in your hair. Everyone is talking about this styler, from its no-static brushes and curling barrels to its Coanda air technology that helps prevent heat damage.

Peter Thomas Roth Instant FIRMx Eye Tightener

If they're obsessed with all things anti-aging, they're likely already familiar with Peter Thomas Roth's viral Instant Eye Tightener. But they probably haven't been able to get their hands on it, since it was sold out for weeks after going viral on TikTok. But now that it's back in stock, you can get one for your friend and another for yourself. One Shop TODAY writer said that it helped smooth the fine lines around her eyes almost instantly.

BaBylissPRO Nano Titanium Prima Ionic Straightener

Whether they're after a straight or wavy look, they can do it all with this versatile hair tool. The lightweight straightener uses Ion Multiplier technology, which according to the brand, helps hair look shiny and smooth. One reviewer even wrote that "the plates literally feel like silk moving through your hair."

Ulta Beauty Box: Caboodles Edition

Can't decide whether you should get your beauty-obsessed BFF a trendy new lip gloss or a vibrant eye shadow palette? With this box, you don't have to choose. It comes packed with fun beauty staples like brushes and eye and lip products.

e.l.f. Cosmetics Jelly Pop Dew Primer

Beauty lovers know that primer is essential for a smooth and flawless makeup look. That's why they'll appreciate receiving this jelly primer. According to e.l.f., the unique gel texture grips makeup so it stays in place all day long.

Best gifts for gamers

Madden NFL 22 Standard Edition PlayStation 4

Add this to your football fanatic’s stocking and score the ultimate gift-giving touchdown. PS4’s newest Madden NFL video game features an enhanced seasons engine, weekly strategy and allows the player to adjust Superstar X-Factors at halftime.

Marvel's Spider-Man Miles Morales

Your friendly neighborhood Spider-Man is back in action on the PlayStation 5. Follow Marvel’s Miles Morales on a new adventure through New York City as he defends his home from a new enemy.

Nintendo Switch OLED Model

Nintendo is changing the gaming experience with its newest Switch, which features vivid colors, a crisp picture and enhanced audio for handheld and tabletop modes.

Oculus - Quest 2 Advanced All-in-One Virtual Reality Headset

You’ll never look at immersive entertainment the same way again after using the Oculus VR Headset. Now you can enter an entirely new world that looks and feels real thanks to redesigned touch controllers and a display that boasts 50% more pixels than the original system.

Best gifts for kids

Barbie Dreamhouse 3-Story Dollhouse Playset

Multiple retailers have predicted that the Barbie Dreamhouse will be one of the hottest holiday toys this year. It has plenty of customizable features like a moveable pool and furniture so kids can design the perfect personalized home for their dolls.

Easy-Bake Ultimate Oven Creative Baking Toy

In case you haven't heard, many retro toys are making a comeback. And your little one will have just as much fun making treats in their Easy Bake Oven as you did when you were a kid. This set comes with the oven, baking sheet and pan tool, but you might want to grab a few treat mixes as well so they can start baking as soon as they unwrap it.

LEGO City Police Mobile Command Center Truck

Lego sets are always a popular pick for the holidays, and the Police Mobile Command Center was one of just two sets that made Google's list this year. It comes with figures and a transformable command center truck that they can use to stop crooks in their tracks and save the city.

Star Wars Darth Vader Red Lightsaber Toy

Little "Star Wars" fans will get a kick out of having a lightsaber of their own! This one features lights, sounds and phrases from Darth Vader.

Titanic Building Block Kit

You can work with your kids to put together this Titanic replica. The set contains 1,021 blocks and instructions that you can follow to simplify the assembly process. Once your hard work is done, you can display the final product using the included base.

Best gifts from Google

Nest Thermostat

Google is offering discounts on many of its tech products for Black Friday, including the Nest Thermostat. The smart thermostat will automatically turn itself down when they leave to save energy and can be controlled from their phone, so they can start warming the house back up when they're headed home.

Nest Audio

Wireless speakers make a great gift. And the Nest Audio delivers powerful sound and is Google Assistant-enabled, so they can check the weather, set timers and make calls.

Nest Hub (2nd Generation)

Every smart home needs a control center. The Google Nest Hub will show all of their connected devices in one spot so they can easily adjust the lights or lock the doors with a quick tap. Select models are already sold out at multiple retailers, so we're guessing it's going to be a popular gift this year.

Pixelbook Go 13.3-Inch Touch-Screen Chromebook

If your giftee has been talking about needing a new laptop, upgrade their current model to the Pixelbook Go. The laptop, which is $50 off right now, features a lightweight design, speedy processing system and touchscreen interface.

Still looking for the perfect gift? Be sure to check out Shop TODAY’s Gift Guide to shop for everyone on your list, including:

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This gift guide was originally published on Dec. 9, 2020.