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Stock up on Color Wow's bestselling hair care with an exclusive 25% off discount

Use TODAY's promo code and get that at-home salon session started!
Before and after images of a Woman with frizzy to shiny hair
TODAY Illustration / Courtesy Color Wow

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For moms who are constantly on the go, hair maintenance might be the last thing on their minds. Between expensive products and hours-long colorist appointments, keeping that fresh-out-of-the-salon shine can seem near impossible. Luckily, Color Wow and Shop TODAY are teaming up to help Mom look and feel her best — without ever leaving home — with an exclusive discount on the brand's fabulous hair care and styling products.

Just in time for Mother's Day, you can bring a luxurious pampering experience to Mom this year with Color Wow's lineup of award-winning hair products. The beauty-editor-loved formulas are made with ingredients that keep hair healthy and color intact, without any help from harmful chemicals like sulfates and parabens.

You don't want to miss out on self care savings like these, so be sure to use code WOWMOM25 before the deal ends on Sunday, May 9! If you don't know where to start, we've highlighted a few items that might catch your eye.

Color Wow Bestsellers

Root Cover Up

Use promo code WOWMOM25 for 25% off your Color Wow purchase through May 9.

There won't be any more need to rush to the colorist when roots start showing with this powerful cover-up. Apply the water-resistant powder and fill in hairlines to create the look of thicker hair. It comes in eight different shades ranging from platinum/light blonde to black.

Dream Cocktail

Use promo code WOWMOM25 for 25% off your Color Wow purchase through May 9.

Leave-in conditioners are an important part of any good hair routine to keep locks moisturized. Take your pick between kale-infused, coconut-infused or carb-infused cocktails, all of which will help keep strands strong and healthy.

Dream Coat

Use promo code WOWMOM25 for 25% off your Color Wow purchase through May 9.

Combat humidity while maintaining gloss and shine with this award-winning frizz fighter. The results resemble a mini-Keratin treatment, giving hair a long-lasting silky feel.

One Minute Transformation

Use promo code WOWMOM25 for 25% off your Color Wow purchase through May 9.

Manage bedhead with this cream that helps tame and eliminate frizz. It's made with avocado oil and Omega-3 to keep your hair hydrated and nourished.

Color Security Shampoo

Use promo code WOWMOM25 for 25% off your Color Wow purchase through May 9.

The residue-free Color Security Shampoo will give you a deep clean while protecting your color. It is both keratin- and extension-safe, making it perfect for any and all hair types.

Color Security Conditioner

Use promo code WOWMOM25 for 25% off your Color Wow purchase through May 9.

Every shampoo should be followed up with a good conditioner. The Color Security Conditioner will detangle and hydrate your hair while keeping your color fresh and vibrant. It comes in two formulas to help treat and protect both fine-to-normal hair and normal-to-thick hair.

Extra Mist-ical

Use promo code WOWMOM25 for 25% off your Color Wow purchase through May 9.

Give your hair some shine with little-to-no effort. This lightweight spray will make even the most dehydrated strands look vibrant and healthy.

Style on Steroids

Use promo code WOWMOM25 for 25% off your Color Wow purchase through May 9.

Perfect your beach waves and give your hair some volume with this color-safe texturizing spray. It is also a heat protectant, so you can safely follow up with hot tools to touch up your look.

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