For many of us, scrolling through TikTok feels like a major blast from the past. Styles like tube tops, low-rise jeans and butterfly clips from the early aughts have made a comeback on the app. And although they're new to many of the TikTok users sporting them, the videos have some fondly (or not so fondly) remembering the fashions from when they were worn the first time around.
Coach, a brand that's seen a rise on the app in recent years, is a prime example. For some, their purses served as an introduction to the world of designer bags, and seeing them featured in videos instantly brings back memories of trips to the mall in middle school or days spent lusting over that classic C-logo wallet.
While buzzier brands have grabbed the attention of the fashion-savvy crowd since the early 2000s, the stylish TikTokers are reminding people just how great Coach's accessories are. And it's not just on the social media app that the bags are blowing up. According to Google Trends, searches for the term "Coach bag" reached an all-time high in Dec. 2023. While a few of their bags are making the rounds right now, none are quite as popular as the Coach Tabby Bags (searches for the style had an all-time high peak in Feb. 2024).
If we had to guess, part of the reason why the bags are so popular is that the Tabby line reimagines Coach's classic styles from the '70s, so it hits that nostalgia factor that is so big in fashion right now. Plus, as compared to other designer bags, Coach's purses are relatively affordable, with most of the popular bags ranging from $350 to $725 (as opposed to those that are in the thousands).
People on TikTok have mentioned that they love how versatile they are and that there are multiple versions to suit any style, from shoulder bags to plush Pillow Tabby purses. (Some are selling out!)
Tabby Shoulder Bag 20
The above purse is one of the brand's bestsellers and is made from plush "ultra-soft" Nappa leather. And along with the squishy material, it features a versatile long strap design, so you can wear it as a crossbody bag or double it up and sling it over your shoulder.
It also comes in multiple colors, including perfect-for-spring yellow, pink, green and more. However, select colors are currently sold out on the Coach website, so you'll want to grab it while you can.
Inside the purse, you'll find an internal snap zip pocket that can serve as a place to store valuables. Plus, there's an inner divider that sections the bag into two parts, to help you stay organized.
That's not the only style that's trending! Here, we're sharing some other bestselling picks from the Coach Tabby line that have people buzzing right now.
Coach Tabby bags
Tabby Medium Wallet
Upgrade your wallet to this bestselling Tabby version. It's said to have a full-length bill compartment and 10 slots for all of your cards.
Tabby Shoulder Bag 26
If you need a larger option to fit all your essentials for the day, this shoulder bag is another popular pick. It has two detachable straps: a short shoulder strap and a longer crossbody one, so you can wear it multiple ways. Similar to the Shoulder Bag 20, it comes in both quilted and matte designs.
Pillow Tabby Shoulder Bag 20
This "Pillow" version of the popular Tabby shoulder bag looks practically soft enough to sleep on (which is probably how it got its name). There are four colors of the Pillow Tabby currently available, and we have our eyes on this chic purple shade.
