In the designer handbag market, the purses that have everyone abuzz typically come with price tags that are nearly 10 times higher than your monthly rent. So when the Telfar Shopping Bag, which starts at $150, claimed its place as one of the most wanted accessories of the last few years, it was somewhat surprising.

In 2020, while other luxury brands struggled as the economy took a serious hit, Telfar, helmed by Liberian-American fashion designer, Telfar Clemens, seemed to have its best year yet. The global fashion shopping platform Lyst revealed in its Year in Fashion Report at the end of year that searches for the brand saw a 270% increase week-over-week since August — and demand for the brand's products seems to only have grown since.

While Telfar makes a variety of products, from shoes to apparel, none are quite as popular as the cult-favorite Shopping Bag. It ranges in price from $150 to $362 and is nearly impossible to get since each iteration always sells out almost as soon as it's released.

This week, however, Telfar announced a restock in every size and color — but for 24 hours only. We expect some of the releases to go in a snap (after all, the Shopping Bag previously made the list of "Oprah's Favorite Things" for 2023). So run, don't walk to catch this limited-time drop.

Below, here's everything you need to know about the bag and how to shop before it all sells out (again!).

Why are Telfar bags so popular? | How can you get a Telfar bag? | Latest drop | More retailers to shop

Why are Telfar bags so popular?

Clemens started the business back in 2005 and launched the cult-favorite Shopping Bag in 2014. But it wasn't until more recently that things really took off. In 2020, the brand (and the Shopping Bag specifically) had some of its biggest moments to date. Clemens earned industry recognition when he won the American Accessory Designer of the Year award from the Council of Fashion Designers of America (which he won again in 2021) and the brand got love from celebrities who were spotted toting the bag around, adding to its appeal.

Then Oprah Winfrey gave it her official seal of approval. She named it one of her "favorite things" for the first time in 2020. Following that announcement, the brand launched the bags on Amazon for the first time ever — of course, they sold out almost immediately afterward.

While the bags have become big among well-known names, at the same time the brand, which uses the slogan "not for you — for everyone," has been lauded for its focus on inclusivity, something that you don't always find in the world of high-fashion — and that has created legions of supporters. In fact, in March of 2021, Telfar fans came to its defense when Guess' G-Label Tote bag used a logo and design people felt was too similar to Telfar. The handbag licensee of the Guess tote, Signal Brands, later announced it was discontinuing the bag.

The Shopping Bag has been dubbed the "Bushwick Birkin," thanks to its popularity with the Brooklyn crowd. Marketing campaigns for the company showcase diverse faces, and the low price point makes it feel more accessible. Sure, starting at $150 the bags seem much more expensive than your average purse, but when compared to other designer bags, like those from Birkin, they're practically a steal.

How can you get a Telfar bag?

For those looking to get their hands on one of the bags, you have a couple of options. You can keep your eyes on Telfar's website, Instagram and Twitter pages or the Telfar TV app for announcements about periodic color restocks and drops. The brand previously hosted a number of Bag Security Programs, limited-time shopping events in which customers could order the Shopping Bag in any size, color and quantity and the brand would custom-make them, but Telfar held its last one in June of 2023.

Each bag is made from vegan leather and features both cross-body straps and handles so it can be worn multiple ways, according to the brand. It comes in a variety of colors and blends fashion and function, thanks to the sleek design featuring the now-iconic Telfar logo and a decent amount of carrying space. (The medium can hold a laptop and a few other items, while the large is roomy enough to be used for a weekend getaway.)

Although Telfar restocks the Shopping Bag and other popular items weekly, it's rare when the brand announces a re-release of all colors and sizes. But beginning June 6 at 12 pm EST, the label is releasing every colorway in each size for 24 hours only (that’s over 140 options!). In fact, some items are already selling out fast, so we suggest adding the latest releases to your cart ASAP.

Shop our favorites from the drop below, or check out the rest of the impressive range here. But if you miss the drop, scroll down to discover select picks on retailers like Amazon.

Why are Telfar bags so popular?

How can you get a Telfar bag?

Telfar Shopping Bag latest drop

Small Shopping Bag - Black Patent

Medium Shopping Bag - Black

Large Shopping Bag - Chocolate Patent

Small Shopping Bag - Chocolate

Medium Shopping Bag - Tan

Large Shopping Bag - Cream

Small Shopping Bag - Grey

Medium Shopping Bag - White

Large Shopping Bag - Lavender

Small Shopping Bag - Kush

Medium Shopping Bag - Grape

Large Shopping Bag - Açai

Small Shopping Bag - Eggplant

Medium Shopping Bag - Oxblood

Large Shopping Bag - Corned Beef

Small Shopping Bag - Ballerina

Medium Shopping Bag - Bubblegum

Large Shopping Bag - Azalea

Small Shopping Bag - Red

Medium Shopping Bag - Red Patent

Large Shopping Bag - Hazard

More retailers to shop

Small Shopping Bag - Purple

Medium Shopping Bag - Purple

Large Shopping Bag - Purple