At Shop TODAY, it’s no secret we’re big fans of a sale — which is why we’ve done the digging to find items that have impressive discounts this Black Friday. From handy gadgets at Amazon to cozy pajamas from Target, these products are all under $25. Yes, you read that right — under $25!
The 24-hour shopping extravaganza only happens once a year, which means you have to act fast. Now is the time to treat yourself to that item you've been eyeing all year or pick up the perfect gift for that special someone on your list. And most importantly, we're also here to prove that you can still find quality gifts without spending an arm and a leg.
So, are you ready to shop? Get to deal-hunting on these picks that won't break the bank, all before Black Friday is a thing of the past. Make sure to check back and follow all our live coverage of the best weekend to score some major savings.
Best Black Friday beauty deals under $25
With cold-weather frizz and hat hair in full swing, this Wet Brush Mini Detangling Brush keeps your locks smooth and tangle-free. It gently glides through hair to leave strands soft and shiny.
This lip balm delivers deep hydration and a hint of fun shimmer for a healthy, glossy finish that feels as good as it looks.
These hydrocolloid patches absorb impurities and help shrink blemishes overnight, leaving skin calmer and clearer by morning.
Keep your hair tangle-free with this curls refresh spray from an editor-loved brand. The brand says it works for all types of curls, including 2a–4c.
Hydrate and add shine to your beauty routine with this lip gloss that comes in over 10 shades. Editorial assistant, Annie Shigo, uses this and says, " I love how long it lasts. Normally, with other lip products, the shine is gone in an hour. This one lasts way longer."
Viral on TikTok, this lip stain's peel-off formula locks in pigment for hours, giving your lips a vibrant, smudge-proof finish that won’t budge through coffee or cocktails.
With nourishing formulas that hydrate and soften while you sleep or shine during the day, this pack keeps lips smooth, supple and ready for the holiday season.
A favorite of many editors on our team, the creamy, buildable formula of this liquid blush melts into your skin for a soft, seamless wash of color.
Including five ultra-soft brushes designed for blending, buffing and highlighting, you have everything you could ever need to create a smooth, polished makeup look.
With the cold weather causing irritation, dryness and more to our pout, this Burt’s Bees lip balm-filled Advent calendar will have us counting down the holidays with moisturized lips.
Best Black Friday home deals under $25
These personalized ornaments are a great way to add more life and sentiment to your Christmas tree. Better yet, you can go ahead and order this ornament 50% off with code HOLIDAYS now until Dec. 13.
Accidents happen, which is why it's always a great idea to have this customer-loved stain spray on deck.
From this year's Oprah’s Favorite Things, this 2-in-1 eyeglass and sunglass case is ideal for someone who is constantly switching between their eyeglasses and sunglasses.
If your favorite sweaters start to show a little wear, this fabric shaver can bring them back to life. It quickly removes lint and pilling to leave fabrics looking smooth, fresh and like new — no dry cleaner required!
This is definitely enough soap to take care of the dirty dishes that inevitably happen during the holidays. This powerwash is a favorite amongst many editors for how easy it is to use.
Whether you're traveling, working or just need a little quiet time, these earplugs help turn down the noise. Made from soft, flexible silicone, they provide a comfortable fit.
Escape the cold this winter with this cashmere-scented candle that has notes of vanilla, velvet petals, sandalwood and amber silk.
After long days on your feet, this handy roller is just what you need. Its compact design targets tension and soreness, helping to massage tired arches and improve circulation for instant relief and relaxation.
Late-night reading just got easier with this handy light. Its hands-free design rests comfortably around your neck and features adjustable brightness levels, so you can cozy up with a book without disturbing anyone nearby.
Ideal for baking, serving or gifting (wink, wink!), this petite dish delivers the same even heating and vibrant enamel finish you love from Le Creuset — just in a perfectly sized mini version.
Staying hydrated is easy with this water bottle. Owala is an editor-favorite at Shop TODAY because the bottle rarely drips and has a safety lock.
The Best of Black Friday
Black Friday/Cyber Monday
Deals on TODAYBest Black Friday tech deals under $25
Never lose track of your essentials by using an Apple AirTag. Simply attach it to your keys, bag or wallet, and use the Find My app to pinpoint its location.
Access all your favorite shows, movies and apps in seconds with the newest version of the Fire TV Stick. You can even use Alexa voice control to find what you want fast, and enjoy smooth, HD entertainment anytime.
Best Black Friday food and drink deals under $25
There’s arguably no better place to enjoy a cold beverage than camping. “If there’s one thing my grandma and I have in common, it’s our love for wine. And not to sound like a millennial, but sometimes that’s exactly what the doctor ordered for a cure to surviving a family camping weekend,” says associate editor Sierra Hoeger.
Made with grass-fed beef and packed with protein, these savory sticks make it easy to grab a clean, satisfying snack whether you’re at work, on the road or hitting the gym.
“As a runner, I love using Liquid I.V. before and after a run to stay hydrated, especially during these hot summer days,” says writer Emma Stessman. “I also swear by it for preventing hangovers. I chug one after a night of overindulging and I feel fine the next day.”
If you want to try something new with your morning cup of joe, opt for this Advent calendar from Keurig. It contains pods from several brands, including Lavazza, La Colombe, Caribou Coffee, Cinnabon, McCafe, The Original Donut Shop and more.
Great for the foodie in your life, these electric grinders make seasoning effortless. With adjustable coarseness settings and easy one-handed use, it brings convenience and style to every meal prep or dinner table.
Your morning coffee just got an upgrade with the Hydro Flask Coffee Travel Tumbler Mug. Designed to keep drinks hot for hours, it’s perfect for busy mornings, long commutes or cozy winter walks.
Best Black Friday fashion deals under $25
This tennis bracelet looks perfect with your stack of bracelets or on it's own. It has cushion-cut diamonds and is almost 80% off right now.
A slide is always an essential in a home. You can wear them after the gym, run to the mailbox in them or use them as your house shoes.
Keep all your valuables safe and looking cute with this bag that editor, Allie Wise, has in her cart this Black Friday. It has a secure clasp that prevents the bag from opening easily.
You might know Ugg for their cozy shoes, but the brand also makes some of the softest socks on the planet, per our editors! Trust us, your giftee will never want to take them off.
Made from durable canvas with sturdy handles and plenty of room inside, this iconic tote is ideal for errands, weekend getaways or just carrying your daily essentials in classic style.
Offered at 50% off, it’ll be hard not to stock up on multiple pairs of these leggings, which are made with the brand's oh-so-soft fabric blend, and promise comfortability thanks to the high waist.
Timeless and versatile, this pick from our Gifts We Love Awards adds a classic touch to any outfit. With its minimalist design, reliable quartz movement and comfortable fit, it’s the perfect everyday accessory for effortless style.
Want an extra boost? These platform shoes might look high but the sole has a cushioned footbed, so your feet are supported. Shigo has these shoes and loves the extra height they give her 5'4 frame.
Show off your team spirit with this trendy belt bag. Featuring your favorite team’s logo and Vera Bradley’s signature quilted design, it’s the perfect hands-free way to carry your essentials on game day and beyond.
Made from soft, breathable fabric with a relaxed fit, this pajama set feels gentle against your skin and keeps you cozy through every season.
And you can't forget about Dad! He'll love these PJs, which are made from 100% cotton flannel.
Best Black Friday toy deals under $25
Complete with everything a kiddo needs to mix, stretch and play, this kit makes it easy to create soft, squishy slime.
For the person who loves plushies, this 4-pack of squishmallows make for a great gift for a friend or for yourself.
With colorful molds and tools, they can create pretend cakes, cupcakes and pastries that look almost good enough to eat — no oven required.
For the child who is always asking for souvenir rocks at museum gift shops, gift them with this Advent calendar that includes 24 days' worth of rocks, from gemstones to fossils and minerals.
How we chose
Our editors meticulously combed through thousands of products on sale during Black Friday 2025 to determine the absolute best Black Friday deals, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback.
