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New Balances at 50% Off, Viral Dr. Scholl’s and More Top Sneaker Deals Available During Fall Prime Day

We’ve tried hundreds of sneakers over the years, so we know a thing or two about a good shoe sale.
Asics; Brooks

When it comes to sneakers, we take the topic very personally. So much so, that we’ve dedicated hundreds of hours and countless miles to testing the best of the best. We even held a Sneaker Awards for the comfortable shoes!

However, we also know that the essential footwear also requires a refresh that isn’t always cheap. Thankfully, during Amazon’s October Prime Day running through the end of tonight, there are still a lot of quality shoes on deal. That’s why we decided to tap into our past reporting and check which sneakers are worth your time and money. Check out up to 50% off New Balance, award winners and even a 2026 new launch we can’t stop raving about, all on sale below.

Best Amazon Prime Day award-winning sneaker deals

NORTIV ActiveFloat Men's Shoes

A great budget-friendly find for men, this pair was tested for five months and went through plenty of wear and tear. It is designed with a high-cushion midsole to provide shock absorption and a slip-resistant outsole so it can go farther, and longer.

New Balance 574 Core Sneaker

Editor Shannon Garlin says these sneakers can withstand thousands of steps without the usual aches and pains that come with being on your feet all day.

“According to my Fitbit, we clocked over 15,000 steps a day. My back normally starts hurting and my feet begin to throb around midday, but thanks to these shoes, I was going strong at 7 p.m.! I didn’t have those familiar pains at all. (My mother, who was wearing a simple tennis shoe, was not so lucky).”

Rothy's The Original Slip On Sneaker

When it comes to comfort, sneakers are the go-to. But what is more comfortable than a regular sneaker? A slip-on! This pair from Rothy’s is currently under $100 and is great for everyday use, especially if you have sweaty feet.

“I struggle with my feet sweating during the summer and this fabric seems to make that problem go away,” shares former SEO intern Dominque Tolliver. “It is airy and soft against the foot.”

Best Amazon Prime Day New Balance deals

New Balance Women's 608 V5 Cross Trainers

A former Wellness Awards winner, this pair is a team favorite as an everyday walking sneaker.

“While I can rave about their arch support for ages, the wider toe box and deep heel cup minimizes any discomfort I might feel after hours on my feet,” says deputy managing editor Jess Bender.

If you’re the outdoorsy type, you’re familiar with trekking shoes so you likely want a pair that is able to withstand the terrain without hurting your feet. This pair is designed to tackle unpaved paths, provide grip on pavement and dirt and absorb impact, according to the brand.

New Balance Fresh Foam X 860v14

A deal at 50% off? Don’t mind if we do! This supportive pair is a favorite in any iteration. When asked about another Fresh Foam style, writer Emma Stessman said, “The shoes are super comfortable, thanks to the large amount of cushioning which you can really feel with every step.”

As our resident runner (and marathoner), Stessman spends her days reviewing sneakers so if a style gets her seal of approval, we know it’s the real deal.

Best Amazon Prime Day Asics deals

Asics Women's Gel-Excite 11 Running Shoes

Another brand that both editors and podiatrists love, Asics never disappoints in designing great sneakers that are good for standing and walking. According to the brand, these utilize a “Amplifoam” technology and gel for support and impact absorption.

Asics Women's GT-2000 14

With a woven mesh upper, this pair is great for runners and those looking for a breathable sneaker. According to the brand, it also offers stability and great cushioning so you can go, go, go without adding too much strain on your feet.

More Prime Day sneaker deals

Reebok Energen Run 4 Running Sneakers

Everyone needs a versatile sneaker in their lineup, and these black running sneakers are a great option. This updated version of Reebok’s classic Energen combines the style’s most beloved features for a more comfortable and timeless design.

Dr. Scholl's Shoes Women's Madison Slip On Sneaker

A great everyday option, this pair is made with padding and stretch, so you can put them on in no time. An expert previously told us that this pair is great because, “The anatomical cushioning should provide adequate support while giving you the shock absorption needed for hard surfaces.”

ALLSWIFIT Women's Slip-On Sneakers

If you admire the ease of a slip-on sneaker but prefer a more athletic look than that of the Rothy’s Original Slip On Sneaker, these are sure to deliver. And while they may be simple to put on, these shoes still offer plenty of security and support, whether you are working out or running errands.

Adidas Swift Run 1.0 Trail Runners

These solid white sneakers are ideal for both your everyday commute and your workout. Designed with stretchy features and intuitive cushioning, they adapt to your foot for added comfort.

Dr. Scholl's Time Off Sneaker

This shoe previously went viral on TikTok with users calling it the “best travel sneaker,” and we happen to agree. The brand is podiatrist- and editor-approved, and this pick in particular has an easy and secure fit, according to the brand, meaning it will be comfortable right away.

Nike Women's in-Season TR 14 Training Shoes

The simple design of these sneakers makes them even better suited for your daily routine. But they don’t just pair well with a variety of outfits — with increased flexibility and smarter cushioning, they are just as functional as they are stylish.

Puma Women's Electrify Nitro 5 Running Shoes

Designed for optimal performance, the Electrify Nitro 5 is built to deliver lasting comfort on your next run. These sneakers offer added breathability and an upper made with 30% recycled materials.

Brooks Ghost 17

Loved by editors and podiatrists, Brooks makes some of the most comfortable sneakers on the market. Senior social media editor Kate McCarthy is a fan of the Ghost 17 pair, saying that the sneakers can withstand most activities.

“Whether I’m toeing the start line of a marathon or strolling through Central Park on a lazy Sunday morning, these are the shoes I always reach for,” raves McCarthy.

Brooks Glycerin Flex

A newer launch, this pair has great cushioning and is a great pick for runners. “They are so responsive, and I have worn them for long runs, track workouts and even to work when I needed some extra support,” says editorial operations manager Jill Ortiz.

How we chose

We combed through all of the deals currently available on Amazon to find some of the best discounts on sneakers. We selected products that are bestsellers, are well-reviewed or are approved by our team of editors.

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