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Shop TODAY has rounded up 15 of the hottest and newest Black-owned beauty products that will take your hair and skin to the next level. Trust us, you'll want to add these highly-rated items to your wish list stat.
Black-owned hair products
This sulfate-free shampoo from the brand behind the super popular Everyday Gloss hair oil will be a welcome addition to your shower routine. While the brand was founded with 4C textures in mind, the light, milky consistency seamlessly cleanses all textures of hair with gentle suds that also hydrate the scalp. The shower must-have is packed with argan oil, aloe vera juice and lemon tea tree oil.
The brand's founder, Australian native Maeva Heim, recently told Allure that she created the brand after falling in love with all things hair while visiting her mother's salon as a child.
Former nurse Monique Rodriguez channeled her science background and passion for health when she launched this line of hair products that's full of nourishing, organic ingredients in 2014. This strengthening hair mask from the brand moisturizes, softens and repairs dry or damaged hair with the help of honey, coconut oil and rosemary. It also features biotin to help encourage hair growth.
As anyone with curly hair knows: Curls crave hydration. Camille Rose founder Janell Stephens, who started the brand at home in her kitchen in 2011, came up with just the solution to keep them happy. The brand's twisting butter is rich in ingredients like almond oil extract, honey and aloe leaf juice and works to soften and smooth coarse, thick hair.
Allure Beauty Award winner Adwoa Beauty’s defining gel hydrates and defines curls without adding that dreaded crunch, and it won’t flake on you halfway through the day. So if your hair is jonesing for moisture, shine and softness, the vegan formula is worth trying.
Julian Addo founded Adwoa Beauty in 2017 with the mission to "set the record straight" around natural hair needs with her line of products.
Briogeo's founder Nancy Twine started off in the finance field before she switched her attention to creating clean hair care products (first in her New York City apartment!). This popular pick uses the strength of rice amino acids and shea butter to hydrate and soften hair as it cleanses. The sulfate-free formula is great for a range of textures from wavy to coily and helps fend off frizz.
Accessories can take your hair game from drab to fab, and The Wrap Life founder Nnenna Stella specializes in hair wraps that combine fashion and function. The brand's turbanette is soft and stretchy and can be used to accentuate a killer hairstyle or hide a bad hair day.
Stella was inspired to create the head wraps line to meet a need after she spent three days trying to find something similar online, she told Oprah mag in an interview.
Felis Butler, the founder of Qhemet Biologics, set out to make natural, effective products for 4C hair based on African hair care traditions. The result is a nourishing line meant to target specific needs of textured hair, like this rich vegan pomade, which soothes and moisturizes itchy and flaky scalps with the help of tea tree and coconut oil. As an added bonus, it also strengthens hair and encourages new growth.
"Black-ish" star Tracee Ellis Ross is the mastermind behind this collection of hair products that are designed specifically for women with tighter textures or coily hair. The expansive brand's creamy Heavy Conditioner drenches hair with moisture and has a subtle floral fragrance. Something else to love? Pattern regularly donates to organizations that empower people of color.
Black-owned skin care and makeup products
After becoming one of the most well-known makeup artists in the world, Pat McGrath channeled her beauty know-how into this popular makeup brand that includes products for lips, face and eyes.
The Sublime Perfection Concealer comes in 36 shades and the creamy formula offers lightweight, full coverage. The matte finish adds a touch of brightness under eyes and is infused with a vita-serum complex that moisturizes skin and fends off fine lines.
Celebrity esthetician Shani Darden created her line of skin care after being unable to find what she was looking for elsewhere. Now, her products boast a roster of high-profile fans (like Kelly Rowland and Rosie Huntington-Whiteley).
Among the popular items is this oil-free moisturizer that melts into skin for added hydration without clogging pores. Perfect for normal, oily and combination skin types, the lightweight vegan formula keeps complexions looking smooth and shine-free and is free of parabens, phthalates and sulfates.
Finding a foundation that fits your unique skin tone can be a hassle, but Rihanna makes it easy with more than 50 shades available in her expansive Fenty Beauty collection. The singer's matte, long-wear foundation offers medium to full coverage and the oil-free formula can withstand sweat and humidity without clogging your pores. Pretty and practical? We'll take it.
Harvard Business School grads KJ Miller and Amanda Johnson created this line of cosmetics focusing on must-have beauty basics that's made in the U.S. and headquartered in New York City. Among the the most popular are the brand's vegan, cruelty-free lip glosses, which are available in five gorgeous shades that feature a shiny, non-sticky formula your lips will enjoy rocking all day long. Our favorite hue? "Pink About Me."
This Brooklyn-based wellness brand created by Trinity Mouzon Wofford and her partner Issey Kobori in 2017 recently received one of Glossier's Black-owned beauty business grants. This Golde Papaya Bright Face Mask won the Allure Best of Beauty award in 2020 and tackles dark spots, dullness and uneven texture with the help of papaya fruit extract and marshmallow root extract. The exfoliating powder face mask is fit for dry, oily and combination skin and features only four superfood ingredients.
Katonya Breaux decided to fill a major void in the beauty market when she created the Unsun brand in 2016. At the time, she realized that clear sunscreens for women of color were few and far between.
Unsun quickly became one of the most popular sunscreen brands with its mineral-based, residue-free formula caters to all skin tones and is chock-full of hydrating ingredients like shea butter and vitamin E so your skin can get its glow while being protected from the sun's harsh rays.
Shontay Lundy is the brains behind this popular sun care brand and much like Breaux, she was sick of wearing sunscreens that left annoying white residue behind. So in 2016, she founded the brand in one of the sunniest cities around: Miami, Fl.
This cruelty-free, vegan one is specifically made for people of color. The broad spectrum SPF 30 formula goes on without white residue and is free of undesirable ingredients like parabens, silicones and aluminum. Plus, it's full of natural, moisturizing ingredients like avocado, jojoba and cacao.
For more stories like this, check out:
- 10 clean beauty products your routine is missing, according to a dermatologist
- The 6 beauty essentials you need in 2021, according to Allure’s editor-in-chief