October is basically here which means so are the holidays!
Advent calendars have soared in popularity over the past few years and — believe it or not — people have already started searching for beauty Advent calendars for this year, according to Google Trends.
Luckily, several brands have already started to put out their 2026 beauty Advent calendars (and some are still selling their 2025 curations). If you want to snag yours early (especially before the new launches sell out — and trust us, we’ve found several options already waitlisted), we’ve rounded up the options you can buy right now. We’ll continue to update this list with more freshly dropped beauty Advent calendars as we get closer to the holidays.
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Newly launched beauty Advent calendars
Loaded with clips, bows, brushes and more, this Advent calendar is perfect for the person who’s always trying out a new hair style. It’s also perfect for the person who is always looking their hair ties (guilty!).
This baking-inspired Advent calendar from Essence has 24 days worth of surprises for your eyes, lips, nails and face. Inside, you’ll find things like heart-shaped eye patches, eye shadow duos, lip glosses, hair clips and other fun accessories.
This Advent calendar has 10 full-sized products, eight mini products and six accessories. You’ll find everything from powder puffs and beauty sponges to full eye shadow palettes and lip essentials.
Unlock 25 days of well-loved beauty brands in this Advent calendar. It has 19 full-sized products and six minis from fan-favorite brands such as e.l.f., Summer Fridays, Olaplex, Kitsch, Salt & Stone, First Aid Beauty and more.
Best beauty Advent calendars to shop now
“This ChapStick 12 Days of Holiday Advent Calendar was the perfect way to count down to Christmas,” wrote one verified Amazon reviewer. “From classic cherry to festive peppermint, there’s something for everyone.”
Judging by the dozen festive flavors rolling out in this iteration, we think the same sentiment holds true for many this year.
Neutrogena is a skin care cabinet staple for most people. With this Advent, you’ll be able to gift someone seven days’ worth of some of their bestselling products that’ll give them hydrated, smooth skin.
A beauty lover knows the holidays are just around the corner when the coveted Advent calendars drop. One of the most coveted — Sephora Collection’s value-forward countdown valued at $190 — includes 13 full-sized products plus several other accessories and travel-friendly finds.
With the holidays come a very packed social calendar for most. Ensure your claws are soiree-ready with this holiday-themed collection of nail polishes, plus a couple of grooming tools to keep your paws in check.
Elizabeth Arden is a brand loved across generations and this year, for the first time ever, they’ve released an Advent calendar! Inside, you’ll find 12 days’ worth of tried-and-true favorites from the brand (five of which are full-sized). Inside, you’ll find a 14-count container of the new Advanced Gold Ceramide Capsules Daily Youth Restoring Serum, a full-sized mascara, a full-sized hand cream, a 0.33-ounce version of the White Tea Eau de Toilette and more.
Anthropologie has just dropped their 24-day Advent calendar for 2026 and it doesn’t disappoint. It’s loaded with brands you know and love, including Living Proof, Peter Thomas Roth, Sunday Riley, Supergoop!, Caudalie, L’occitane and more.
Sephora’s is officially available! It features a number of bestselling brands from the retailer, including several previous winners of Shop TODAY’s Beauty Awards.
This Advent calendar has everything you’ll need to create the perfect manicure over and over again throughout the holidays (and beyond!). Many people love Dazzle Dry for a superior quality they don’t expect from most typical polishes, and a friend of mine even says it’s helped her stop biting her nails!
L’Occitane is behind some of our favorite Advent calendars over the last several years, so we’re really thrilled to see an exclusive 12-day countdown arrive at Sephora. Filled with tons of hydrating finds including their legendary hand and body creams, you’re just about guaranteed to have the silkiest, smoothest holiday season ahead.
Hair care mavens don’t have to miss out on the Advent calendar fun once they get their hands on this special set from Kitsch. This is filled with a dozen different full-sized finds from the brand, so you’re truly getting your money’s worth with this one.
For the person who’s always looking to perfect their rosy cheeks, this Advent calendar will give them all of the supplies they need and then some! It’s loaded up with 11 blushes and bronzes in different shades, a brush and a special surprise!
One of the best valued beauty Advents we’ve seen is this year’s edition from Korres. Highlighting products totaling up to $472, you’ll unlock a mindful curation of skin and body care products incorporating native ingredients like Greek yogurt, Greek olive, wild rose and more. The presentation also takes you on a journey, being adorned with plenty of gold and silver foiled decorations.
Lovers of Benefit Cosmetics count down the days until this Advent calendar drops each year, and this year’s is filled with tons of brand favorites to be excited about. If you don’t mind at least one spoiler, we spy at least one award-winning mascara in the mix!
Those who prioritize an everything shower or bath at the end of a long week likely have at least a few bath bombs waiting in the wings, but we know they’d adore this Lush Advent calendar to restock their bathroom. It’s stuffed to the brim with the brand’s signature bath bombs and bubble bars, including several limited edition iterations inspired by the holidays.
The Charlotte Tilbury Advent calendar has gone viral and sold out for the past several years – and we think this year will be no different! It’s filled with beauty tools, a mini makeup bag and makeup and skin care in a mix of full and travel sizes. Some of the goodies you’ll find inside include the brand’s iconic Magic Cream, the ever popular setting spray and their Beauty Light Wand.
Elemis is a Shop TODAY Award-winning brand, so you can’t go wrong with investing in this Advent calendar that has nearly $1,000 worth of products! Inside, you’ll find a mix of full- and travel-sized products to upgrade your skin care routine, including their iconic Pro-Collagen Cleansing Balm.
Filled with beauty products valued at a total of more than $1,700, this Advent calendar has something for every part of your beauty routine from skin to hair. It’s loaded up with brands you know and love, such as Jones Road, Augustinus Bader, Sunday Riley, Innersense and more.
How we chose the best beauty Advent calendars
The Shop TODAY editors and writers scour the internet to find the best beauty Advent calendars out there that would surprise and impress anyone on your gifting list. We use our own personal experiences with products and brands to make shopping easier for our readers.
Don’t forget to check out Shop TODAY’s other gift guides to find every type of Advent calendar including sets for kids, options on Amazon, picks under $25 and more.
Gifts We Love 2025
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Gifts We Love on Amazon
