Ask any woman who has had a bra professionally sized, and they'll tell you, “The right fit can make all the difference.” Whether you're looking for an everyday bra or one to wear to your favorite workout, there's a lot of different factors to consider in order to make the right choice.
Bra fit expert and self-love coach Kimmay Caldwell stopped by TODAY with Hoda & Jenna to talk about the many dilemmas we face when choosing a bra, from measuring techniques to proper care — you can wear a bra up to four times before washing! While breaking down TikTok's "worst ways" to wear one and how to choose the best style for your favorite summer top, she shares her four picks to "help people say hurray!"
In addition to Caldwell's tips, Shop TODAY spoke to Elisabeth Dale, author of “The Breast Life Guide to the Bra Zone” and founder of The Breast Life blog about making the best fit choices. “It’s like picking out shoes for an outfit — sometimes you want flip-flops or ballet slippers or high heels,” she said. Having a variety of bra styles means you can dress your chest for the occasion — even if that occasion is lounging around the house.
Read on to learn about the best bras and different styles every woman should have in her closet.
To shop this article by category, simply click each link below:
- Best bras as seen on TODAY
- Best bralettes
- Best sports bras
- Best convertible bras and strapless bras
- Best push-up bras
- Best stick-on and backless bras
- Best minimizer bras
- Best contour, wireless and T-shirt bras
- Best demi bras and balconette bras
- Best underwire bras
Best bras as seen on TODAY
"If you’re looking to ease back into support try something stretchy, smooth, and wire-free," says Caldwell. "You can get light support with bras like this, and they’re awesome for lounging or working from home. This style of bra is also great if your body is changing or your size is fluctuating!"
Featuring nylon and spandex, this super soft bralette has no foam, cups or padding.
Caldwell says a classic T-shirt bra is an absolute staple. She says one thing to note is to be aware of the wire placing and to size up or down if you feel any discomfort. This pick is Wacoal's bestseller and features seamless lining and full coverage for maximum support.
If you have a fuller bust and are looking for the ultimate support, this bra offers full coverage with stretch, lace fabric.
Caldwell says to keep in mind that a cup size is relative. "So a D in a 32 band is much smaller than a D in a 42 band," she said. "That being said, if you want to feel comfortable in your bra, a good fit always equals better support and comfort — full bust or not!"
Since some full-coverage bras can be unlined, Caldwell says invisible nipple stickers are great for keeping things discreet. These silicone stickers come in natural skin-tone colors and can be worn up to 30 times.
Caldwell says strapless bras are must-haves for summer. They come in many different styles and pair well with your favorite halter or tank top. Featuring seamless cups and hidden anchors, this strapless bra is designed to lay flat and stay in one place.
How to find the perfect fit
Use the measuring guidelines courtesy of Caldwell above to find the right size and perfect fit, so you can say goodbye to discomfort and sneaking readjustments throughout the day.
More expert-approved bra styles
“These are the hottest new trend!” Dale said of the bras that are made as a one-piece without clasps and have an unstructured style that can slip on over your head.
"Many bralettes are made with supportive stretch-lace material with adjustable straps and bands, and come in longline styles that extend further down the torso. They're comfortable enough to wear to sleep or on weekends, but fashionable enough to be worn as sexy lingerie or as a layering insert inside of a professional jacket. And for those with fuller busts, there are even some bralette styles made with underwire," Dale said.
It doesn’t get more bare-bones than this wire-free bra from Hanes. Aside from feeling like a second skin, it has convertible straps for a comfortable fit.
Reviews recommend this lace and scalloped bralette for smaller bust sizes.
"Love, love this bra," wrote one verified Amazon shopper. "Probably my current favorite wire- and padding-free bra to date. I can't believe I haven't purchased more than one!"
Amazon's top-rated bralette provides a comfortable and stylish alternative to a regular bra. It's available in five different colors and is made with a breathable lace mesh lining.
Best sports bras
When you want to get the most out of your workout, pick up a sports bra. “Like running or hiking shoes, you should pick one that is right for your level of activity,” Dale explained. Most sports bras have a guide that tells you if it's designed for low, medium or high impact — the difference between, say, yoga and aerobic activity.
"There are basically two types of sports bras: compression and encapsulation. The first is one that gives you the “uni-boob” look to hold your breasts down by compressing them. The latter is more like a regular bra, in which each breast has its own cup. For moderate-to-high-impact activity (like running), always wear a bra that does double duty with both compression and encapsulation qualities," Dale advised.
With moisture-wicking fabric, medium impact support and sleek crossback straps, this sports bra is made for morning runs, cycling classes and everything in between.
This asymmetrical bra is the perfect find for runners, tennis players and everyone else looking to add something unique and stylish to their activewear wardrobe.
The mesh on this design provides breathability, while the double-layer style and racerback straps increase stability and support.
Lululemon's Energy Bra is designed for running, according to the brand. With B-DDD-size cups in mind, the bra is designed with adjustable double-crossback straps, built-in molded foam cups and a hook-and-eye closure.
Best convertible bras and strapless bras
Strapless styles are usually chosen to accommodate skin-baring outfits and come in regular or longline versions, which may be called bustiers. However, there is a difference between convertible and strapless styles. Convertible designs allow you to change up straps to crisscross or wear in other ways. You can choose to ditch the straps altogether, but it’s not constructed the same way as a true strapless bra. In other words, if you're looking for versatility, go for a convertible. If you need only a strapless, go for a specific strapless style.
"Since all of the support of a strapless bra comes from around the band, you may want to go down a band size and up a cup size," Dale advised. “Strapless bras are tricky to fit, because of differing cup construction — from plunge to full coverage — so if you need one for a particular outfit, bring it along, so you can see how it looks over the bra,” she suggested.
Talk about a smooth operator. This bra from Maidenform contains embedded underwire, along with removable skinny straps, to ensure nothing pokes out of that slinky dress come date night.
This strapless bra manages to provide lift, support and shape, according to the brand. It comes in nude and black styles that make it easy to wear with most tops or dresses.
Best push-up bras
Nothing beats a push-up bra if you want to add lift and cleavage. “The most versatile style is one where the cutlets can be removed, so you can bump up your cleavage when you want but not have your breasts be the center of attention when you don’t,” Dale said.
"This style is also a good solution for those with breast asymmetry — where one breast is bigger than the other (totally normal!) — or for those who’ve had lumpectomies, since you can wear padding in only one cup. Despite their reputation, push-up bras aren't so much about adding volume as they are about lifting tissue to a higher elevation," Dale added.
Proving beauty isn’t always a pain, this wireless bra from Dobreva offers the same boost of a push-up bra without any discomfort caused by underwires.
Specifically sized for women with larger busts, this bra is made with gorgeous lace and has a shape that is said to lift and hold breasts in place.
Pretty bras don't always have to be expensive. On sale for just $29, this push-up bra is available in a wide range of sizes and colors.
Best stick-on and backless bras
"You’ve probably seen these in clothing catalogs or at the checkout of lingerie shops. This option is best suited for smaller or lighter-weight breasts," Dale said. "They’re a good choice if you want some lift or want to bring the breasts together (usually in a backless outfit). Keep in mind that some adhesive bras may be uncomfortable to wear during warmer summer months or in tropical climates," she added.
Whether it's a low-cut top, backless gown or something that shows a little bit of skin, this strapless self-adhesive pick is exactly what your outfit needs. The mango-shaped cups create a fuller bust, and the "biological" glue will keep your bra in place all day.
Worried about what to lay beneath that low-cut or backless dress you plan on wearing? Fashion Forms' plunge bra is a must-have, featuring reusable adhesive wings and some spandex to provide the "perfect fit and lift."
This self-adhesive, barely-there set from NuBra can be worn on days when you just need a bit of coverage. The center clasp is invisible under clothes and is adjustable when it comes to enhancing cleavage.
Best minimizer bras
"This concept is a bit old-school, since many professional bra fitters today believe that a seamed, full-coverage bra does the best job of minimizing the appearance of larger breasts. A minimizer style spreads breast tissue across the chest rather than bringing it all to the front with centered projection. Many minimizer bras have other features, like wider wings, to reduce the appearance of back rolls," Dale said.
This bra claims to minimize your bustline by one inch while still giving a great shape, due to a supportive underwire and seamless back wings.
Who says minimizer bras have to be boring? This one from Lilyette by Bali is not only designed with a gorgeous sheer lace front, but it can also minimize breast projection up to 1 1/2 inches.
If you're looking for a full-coverage minimizer, then you'll want to add this Wacoal bra to your cart immediately. It features adjustable straps, a comfortable mesh lining, and lace cups that can gently reduce the bustline up to 1 inch.
Best contour, wireless and T-shirt bras
This style, which can go by all three names, essentially performs the function of “disappearing” underneath knitted or clingy clothing so that straps and bumps don’t show through fabric.
"The cups always hold their shape, even when breasts aren’t in them, and are made on a mold of thicker materials that provide great nipple coverage — a common concern for many women. (Take note: Newer “spacer bras” that also fall under this style are made of lighter, more breathable fabric that provides less nipple coverage.) You can get this type of bra in a variety of options, including full coverage, plunge and strapless," Dale explained
Enhance your natural shape with this soft foam bra that stays hidden under any top. It features lightly padded cups, no harsh underwire and an easily adjustable fit.
With so many colors to choose from and an affordable price tag, it's easy to see why this bra has more than 4,000 verified five-star ratings on Amazon.
Best demi bras and balconette bras
“There’s a great deal of confusion between the balconette and demi bra styles, since many manufacturers call a demi a balconette and vice versa,” Dale said. They’re actually not the same type of bra. The balconette is a sexier version of a full-coverage bra, with the cup cut a bit smaller to show more of the top half of the breast.
"The demi bra goes even lower than the balconette, with a single vertical seam up each cup and with the tops of the cups cut straight across. The demi style works well under lower, scoop-neck outfits. It’s also a good choice for those with shallower breast tissue, as it lifts each breast up without creating cleavage or creasing," Dale explained.
Meet the balconette of your lingerie dreams. "I have this bra in several colors. It is very flattering and gives a nice shape under clothes," one reviewer raves. "These are my favorite bras. They are comfortable and sexy."
Featuring just the right amount of lace, this demi bra is a cute option to consider. It comes with convertible straps and push-up cups that, according to the brand, add one cup size.
If you're looking for a demi bra with a touch of elegance and a dash of retro-glam, look no further than this lacy piece from Journelle.
Best underwire bras
Bras made with underwire that surround the base of breasts provide structure by keeping the breasts anchored to the chest. While some women love the supportive feel, others find it uncomfortable. If you fall in the former category, look for underwire that is double- or triple-wrapped inside casings for more comfort.
You can find underwire bras in plunge, demi and full-coverage styles, as well as in nursing and post-mastectomy bras. “If you hate underwire bras, the good news is that there are plenty of non-wired bras on the market now — you just have to shop around to find what works best for your breasts,” Dale said.
The floral embroidery and lace detailing add a ladylike touch to this supportive bra, while the seamed cups and inner side sling work effortlessly to enhance your natural shape.
This bra boasts extra-wide, elastic-free side panels to eliminate the dreaded underarm bulge.
This plunge bra from Journelle offers the same practicality of a T-shirt bra but with an added layer of seduction.
For more stories like this, check out:
- Ditch your uncomfortable bra! Experts share tips for finding the right fit
- Need a new sports bra? Experts share how to find the right one for your workouts
- How do minimizing bras work? Lingerie experts share what to know about the style