Some might depend on the changing of the leaves to signal that fall is near. But as a beauty writer, the Ulta 21 Days of Beauty Sale is my cue for the season. And lucky for you and me, the sale is back and better than ever — fall is officially on its way!
From now until September 18, all Ulta customers can enjoy up to 50% off top brands and categories weekly. Each day will also welcome new daily steals as the event is live, plus free shipping for Diamond and Platinum members.
As you shop for new fall must-haves or restocks on current beauty favorites, stay tuned to this page as we update with the most recently active 21 Days of Beauty deals — but hurry, these discounts are ending very soon.
How does Ulta's 21 Days of Beauty work?
For 21 days, Ulta will release new daily deals (live for 24 hours only), on top of their already-marked sale items (select products are on sale throughout the event!). All customers can take advantage of the 250 daily and weekly deals, per the retailer, from now until September 18.
Diamond and Platinum members can enjoy free shipping while the event is live (with any Beauty Steal purchase). But if you're not a member, you, too, can receive free same day delivery on any purchase over $35.
How often does Ulta do the 21 Days of Beauty Sale?
The Ulta 21 Days of Beauty Sale is a bi-annual sale event, occurring once in the spring time and another around the fall (which is now!). The sale is live both in-store and online.
Best Ulta 21 Days of Beauty Sale deals
Friday, September 12
When activated with heat, this 'Dream Coat' spray from Color Wow humidity-proofs your hair with its unique glass-hair formula. Expect frizz-free and high shine results.
According to the brand, the Face Bond Self Setting Waterproof Foundation is formulated with 3% niacinamide to deliver a natural, matte finish that simultaneously treats the skin. Plus, it even claims to be water-, humidity- and sweat-proof.
Sunday Riley's C.E.O. Glow Vitamin C Turmeric Face Oil is normally $80, but for the 21 Days of Beauty, it will be marked at half its cost. Run, don't walk!
Shop more daily deals here.
Saturday, September 13
Whether you're looking to refresh your current color or conceal stubborn gray strands, this hair dye kit from Madison Reed promises salon-like results at home. Per the brand, all 36 shades deliver radiant color, including 100% gray coverage, in a ammonia-free formula.
This popular foundation currently has over 11,000 reviews and an average rating of 4.6 on Ulta. We're guessing the buildable coverage, wide shade range and long-lasting, 24-hour coverage are all behind the hype.
The Benefiance Wrinkle Smoothing Day Cream is one of the brand's best-selling products for a good reason. From a skin barrier-boosting and anti-aging focused formula to its broad-spectrum protection, there's so much to love about it.
Shop more daily deals here.
Sunday, September 14
Although summer is nearly over, enjoy your tan year-round with this facial bronzing mist from the tanning experts. Per the brand, just spritz on the face, neck and/or décolletage to deliver sunkissed color that doesn't require rinsing, doesn't leave any streaks, doesn't transfer and doesn't have a 'self tan' smell.
One of the OG Clinique products is none other than their Dramatically Different Moisturizing Lotion+. It strengthens the skin barrier, offers sun protection and offers lasting hydration. No wonder why it's been a generational favorite!
Dry, eczema-prone skin? This rich facial cream is for you. With ingredients like collodial oatmeal and shea butter, it''s equally hydrating and relieving, according to the brand. It's also a 'first time steal' for the 21 Days of Beauty.
Shop more daily deals here.
Monday, September 15
Patchology says the hours of 10:00 PM to midnight are prime times to repair the skin. These eye patches prep the skin for proper rejuvenation with a brightening and restorative formula.
This strong-hold curl gel enhances and defines curls while sealing them with an anti-frizz technology. Per the brand, holds curl definition even when against high humidity.
Here's another 'first time steal' to shop during the sale. The Milk Shake Hyaluronic Acid & Squalane Facial Toner Mist from Beekman 1802 is a true treat, with squalene, hyaluronic acid, goat milk and more that deliver hydration for even the most sensitive skin types.
Shop more daily deals here.
Tuesday, September 16
With 12-hours of bold, non-transfer wear, there's no doubt you should pick up the Stila Stay All Day Long Wear Liquid Lipstick during the sale. Grab it while it's just $12!
This iconic mascara has been around for over a decade, earning a place as one of the best mascaras on the market. To prove just that: Around 24,000 Ulta customers have rated the mascara for its unique hourglass brush and volumizing perks, so it's no wonder why it's long been a classic in many personal collections, including our own.
Consider this an under eye cream that actually works — and we can trust the near-perfect rating to back it up. With the help of vitamins C and F and grape and daisy botanical extras, the product strengthens the skin barrier around the under eyes to effectively improve the appearance of fine lines and wrinkles. Per the brand's clinical study, around 94% of users saw an improvement in this area in just eight weeks of use.
Shop more daily deals here.
Wednesday, September 17
According to the brand, expect your hair style to last up to three days with its finishing spray alone. It locks in styles with an ultra-firm hold that also fights against humidity and enhances shine.
From dark circles to crow's feet, this under eye serum targets a variety of concerns in this area. The serum is even light and gentle enough to enjoy its results both day and night.
Your skin deserves the very best while you sleep. This facial moisturizer from Kate Somerville uses retinol and vitamin C to firm, smooth and hydrate the skin throughout the night.
Shop more daily deals here.
Thursday, September 18
If your hair gets easily weighed down by product, Verb's Ghost Shampoo promises a weightless cleanse with moisturizing and smoothing ingredients. Recommended best for fine to medium hair.
Refresh your skin with just a spritz of this face toner spray from Indie Lee. Per the brand, the product primes, refreshes, balances and softens in one without drying the skin.
A 'first time steal' for the 21 Days of Beauty sale, the Eye Recharge + Replenish eye cream from Tula is all about overnight recovery. With retinal and tetrapeptides, the product protects and replenishes the under eyes while you sleep.
Shop more daily deals here.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers. The products above were chosen based on customer reviews and the best deals during the Ulta 21 Days of Beauty sale.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
