If you’re shopping for toys this holiday season, Target has you covered. The retailer dropped its Bullseye’s Top Toys list for 2024, revealing the trendiest dolls, games, figurines, buildable sets and more for this holiday season. The list features 60 toys from top brands like Lego, Star Wars, FAO Schwarz and Barbie. There are picks for every budget (toys start at just $8) and age range, so whether you’re shopping for a one-year-old, toddler or a hard-to-please tween, you’ll find something for everyone on the list.
For our Shop This List series, Shop TODAY editorial director Adrianna Brach stopped by to share her top picks from the list, plus more of the season's hottest toys. Starting with Ms. Rachel (who counts Brach's young daughter as a huge fan!), Brach found three toy variations on the popular YouTube sensation. From a plush "lovey" that's ideal for infants to a toddler microphone with built-in tunes, the Ms. Rachel lover in your life will be thrilled. Plus, Brach's got imaginary play covered with a toy Target checkout lane and shopping cart (both of which come with faux groceries).
Seeking toys for older kids? Brach has her eye on three festive Lego sets, which double as decor once they're built, as well as surprise-inside collectables and a 57-piece chemistry kit for the budding scientist.
Eager to shop these toys at Target? Keep scrolling for Brach's top picks. If you have a lot of little ones on your list, you can add them all to your cart in one click.
More Target Toys | How we chose | Meet the expert
Thames & Kosmos Ooze Labs Chemistry Set (2024 Box)
1 of 28
Ooze Labs Chemistry Set (2024 Box)
$11.75
$18.79
2 of 28
Santa's Sleigh Christmas Toy Set with Reindeer & Santa Figurine
$27.99
$39.99
3 of 28
Christmas Tree Building Set
$26.99
$44.99
4 of 28
Ms. Rachel Sing Along Microphone
$12.99
5 of 28
Toy Checklane with Shopping Accessories, Play Money and Toy Cash Register
$149.99
6 of 28
Ms. Rachel Cuddle & Comfort Doll
$14.99
7 of 28
Ms. Rachel Huggable Lovey Toy
$14.99
8 of 28
Toy Shopping Cart
Save 20% with a Target Circle membership.
$19.99
9 of 28
Make It Mini Foods: Diner Series 3
$9.99
10 of 28
Make It Mini Spa
$4.99
$9.99
11 of 28
Nutcracker Figure Building Set Christmas Decor 40640
$7.79
$12.99
12 of 28
Garden Collectible Capsule
$7.99
13 of 28
Target Bullseye Adventure: Doll Playset
$19.99
14 of 28
Kinetic Sand Squish Motion Set
$8.74
$12.49
15 of 28
Darth Vader Action Figure with Role Play Mask
$24.99
16 of 28
Cool Maker Go Glam Nail Studio
$9.30
$26.49
17 of 28
My Puppy's Home Minis
$12.89
$14.29
18 of 28
City Spaceship and Asteroid Discovery Set
$15.99
19 of 28
Transforming Web Spinning Hauler
$18.79
20 of 28
Interactive Corgi
$22.49
21 of 28
Moana's Flowerpot Buildable Flower
$39.99
22 of 28
Ultra Hots Sto & Go Track Set (6 Piece)
$34.39
$42.99
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Tyrannosaurus Rex Off-Road Tracker Pack
$49.99
24 of 28
Mystery Hatch Interactive Pandoo with Mist
We Love it for: The interactive experience.
$38.99
25 of 28
Rescue Wheels Tower
$63.99
$98.99
26 of 28
Play-Doh Pizza Delivery Scooter Playset
$66.49
$94.99
27 of 28
Tigger, Woody and Stitch Toniebox Audio Player Bundle
$129.99
28 of 28
Barbie Dreamhouse Pool Party Doll House
$125.99
$179.99
Got an aspiring scientist on your hands? They’re in luck. This colorful and functional lab station lets them use a variety of beakers, test tubes and safe ingredients to make glowing slime, fizzing reactions, bubbles, colorful chromatography and more, according to the brand. With 57 pieces (think: petri dishes, measuring cups, pipettes and more), they’ll be entertained for hours. Plus, it comes with printed experiment cards that clip onto the lab station so that referencing them is easy.
Lego Santa’s Sleigh Christmas Toy Set with Reindeer & Santa Figurine
We’re always excited to check out what’s new from Lego, and this year we’re eyeing the brand’s lineup of holiday-themed sets. Designed for ages 9 and up, this one comes with everything kids need to build Santa’s sleigh, including reindeer (and reindeer food), toy gifts, a nice list and, of course, a figurine of Santa himself.
Lego Christmas Tree Building Set
Designed for ages 12 and up, this Lego set lets tweens, teens and adults get in on the holiday fun! With decorative objects like ornaments, candles and star-shaped toppers, as well as two building options — one large Christmas tree or two mini trees — it’s the perfect winter activity.
Ms. Rachel Sing Along Microphone
Inspired by Ms. Rachel’s YouTube series, this working microphone allows children ages 18 months and up to sing along to built-in classics like “Old MacDonald” and “The Wheels on the Bus.” Better yet, a bright and flashy LED light adds a touch of extra performance magic, letting children put on a show. With a colorful, kid-friendly look, toddlers who love to perform will adore this gift.
Target Toy Checklane with Shopping Accessories, Play Money and Toy Cash Register
When it comes to pretend play, kids love reenacting grown-up activities — and grocery shopping is no exception (especially if you’ve got a mini Target lover on your hands)! With this playset, the little one in your life can imagine that they’re shopping or working. With realistic features like a beeping scanner, a hand-crank conveyor belt and a credit card swiping machine, they’ll be retail experts in no time.
Ms. Rachel Cuddle & Comfort Doll
Another Ms. Rachel toy for especially tiny fans: this "Cuddle and Comfort" doll, which is perfect for snuggling. Designed to be a child's first play friend, which is important for baby and toddler development, it supports comforting hugs, as well as mimicking gestures like peek-a-boo, up and down and clapping, according to the brand.
Ms. Rachel Huggable Lovey Toy
With two master’s degrees in education, Ms. Rachel is a real teacher whose baby and toddler videos are wildly popular across the globe. Brach is very familiar, as her young daughter loves to watch them! Get even the youngest of babies in on the Ms. Rachel fun with this lovey, which was made to provide soothing comfort, thanks to soft fabric and a familiar face. Designed by Ms. Rachel herself, along with developmental experts, it supports children from 3 months to 1+ years.
Target Toy Shopping Cart
Brach says this Target cart makes the perfect addition to the checklane or works as a great gift on its own — and it's currently on sale for Target Circle members. It comes with pretend versions of Target groceries like Good & Gather granola bars and Favorite Day ice cream sandwiches, and even has a mini coffee cup that perfectly fits into the realistic cup holder. It's bound to please the kid who loves their inde
MGA’s Miniverse Make It Mini Foods: Diner Series 3
Miniature toys are having a moment, so these collectible "Make It Mini" balls are the perfect $10 gift. This one is food-themed: Kids can open it up to reveal the "ingredients," then follow the included recipe card to create a tiny replica of a cake, a taco, a salad or even a rack of ribs. The contents is always a surprise, so kids can have fun collecting them all.
MGA’s Miniverse Make It Mini Spa
In this miniature collectable, real ingredients help them to create their own mini spa item, like a mini bath bomb, sugar scrub or soap. Plus, the capsule turns into a mini tub for storing and displaying their spa creations.
Lego Nutcracker Figure Building Set Christmas Decor
Keep tradition alive with this Lego nutcracker figurine for ages 8 and up, which Brach says doubles as holiday decor once built! With magical details like a gold-tone chain on its hat, as well as movable arms and a mouth that opens and closes, it brings the holiday spirit to life.
More Target toys
Mini Brands Garden Collectible Capsule
Each of these capsules comes with pieces for them to build their own garden! They can collect 18 plants, including succulents, orchids and flowers.
Polly Pocket Target Bullseye Adventure: Doll Playset
Polly Pocket is ready for a shopping spree! The playset opens up to reveal a mini Target store with three dolls and 12 accessories, so kids can fill up their shopping cart, take the elevator or grab something from the snack bar.
Kinetic Sand Squish Motion Set
This fun playset was also one of The Toy Insider's hot toy picks for the year. Kids can use the stampers to create shapes out of the sand and then place them on the sand space to watch their creations come to life.
Hasbro Darth Vader Action Figure with Role Play Mask
This set comes with a six-inch Darth Vader action figure as well as a lightsaber toy and a mask so they can channel their favorite "Star Wars" villain. It's the perfect gift for kids ages 5 and older.
Cool Maker Go Glam Nail Studio
No need to make a trip to the nail salon when they have this studio at home. It comes with easy-to-use nail polish applicators and stampers so they can create their own custom nail look.
Little Live Pets My Puppy’s Home Minis
With this cute puppy playset, your little one will get a new BBF — and a new home for them! The set comes with one of three different puppies (which one? It's a surprise!) as well as everything needed to construct a puppy home: a door, welcome mat, customizable label and stickers. The dog house also comes with a handle, making it easy for kids to carry.
Lego City Spaceship and Asteroid Discovery Set
Kids interested in space will love this set! It’s a fun activity that allows them to build a variety of things out of all of the pieces: a spaceship, a crane toy, a meteorite containing toy energy crystals, two space crew figurines, an alien figure and lab and excavation scenes, per the brand.
Spidey and His Amazing Friends Transforming Web Spinning Hauler
Got a Spider Man fan in your life? This "web spinning" hauler will put their Spidey senses to the test as they pretend to drive, press buttons, spin the dial and more.
Pixel Petz Interactive Corgi
Meet Pixel Petz, a fun, interactive digital pet. This corgi will respond to their voice and touch and can even play with other Pixel Petz. The more they play with it, the more it will develop its own unique personality.
Disney Moana's Flowerpot
They'll put together the pieces to build a "flowerpot" that opens up to reveal hidden rooms and space for Moana and Pua figures. It's designed for kids ages 9 and older.
Hot Wheels Ultra Hots Sto & Go Track Set (6 Piece)
Hot Wheels are always a popular holiday toy and this playset is the ultimate gift for car-obsessed kids. Not only does this set feature real-world locations and action-packed push-around play, per the brand, but it folds up, making clean-up and transport simple.
Jurassic World Tyrannosaurus Rex Off-Road Tracker Pack
This set includes T. Rex, a retro vehicle and a Ray Arnold action figure that they can use to reenact scenes from the Jurassic Park series. It also comes with accessories, including capture gear, armor and a protective prod tool to add to the fun.
Hatchimals Alive Mystery Hatch Interactive Pandoo
Which Pandoo will their egg hatch? They’ll nurture and cuddle the egg to get it to open up and reveal their new friend! From there, they can pet her, play peek-a-boo, cuddle her and more.
Paw Patrol Rescue Wheels Tower
This Paw Patrol tower stands at nearly four feet tall! It has a giant looping ramp that they can launch Chase down to send him off on a rescue adventure.
Play-Doh Pizza Delivery Scooter Playset
Your budding entrepreneur will love pretending that they run their own pizza shop with this scooter playset. Suggested for ages 3 to 5, it comes with everything they need to make Play-Doh pizzas and deliver them to all their customers, including the ride-on scooter, a pizza oven, delivery boxes boxes, pretend cell phone, pizza cutter, 10 cans of Play-Doh and more.
Tonies Disney Tigger, Woody and Stitch Toniebox Audio Player Bundle
Tonies are always a top toy for the year and this version comes with the classic Disney characters, Stitch, Tigger and Woody. Each one will play their own stories and sing songs like “You’ve Got a Friend in Me” and “How to Be a Tigger.”
Barbie Dreamhouse Pool Party Doll House
They can host so many epic pool parties with this Barbie Dreamhouse. This massive house has so many elements for them to explore, including a slide, indoor and outdoor living areas, an elevator and so much more. There's even an extra pull-out bed in the bedroom, so they can take their dolls from a day at the pool to a fun slumber party.
How we chose
We combed through Target's Bullseye's Top Toys list and considered the latest toy news and trends. We selected the above toys based on factors like price, shopper ratings and overall popularity.
For sponsored content, the Shop TODAY editorial team independently chooses, tries and reviews products to recommend that are sold by the retailer (in this case, Target). The retailer does not review or approve the content. Learn more about Shop TODAY.
Meet the expert
- Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
