We’re just over a week away from Amazon’s October Prime Day sale.
Amazon’s Prime Big Deal Days event will fall on Oct. 6 and 7, following a similar timeline to previous years’ sales. And based on those other sales, we bet that this sale will have plenty of deep discounts and can’t-miss savings. But our team of editors has already seen plenty of deals on everything from hot tech to beauty essentials.
Below, we’re sharing everything you need to know.
When is October Prime Day 2026?
Amazon’s fall Prime Big Deal Days event will start at 12:01 a.m. PT on Tuesday, Oct. 6, and end at 11:59 p.m. on Wednesday, Oct. 7.
However, if you’re itching to start shopping, we rounded up some deals that you can shop today.
Amazon Prime Big Deal Days early deals to shop now
This formula was named the best vitamin C serum during our most recent Shop TODAY Beauty Awards. According to the brand, it can help brighten and even skin tone, fade rough spots and improve skin texture overall.
“If you want maximum amplification of your lashes, this is the one I’d recommend,” associate market editor Audrey Ekman shares about this mascara. “On a hot, sunny day, I wore this mascara through an afternoon of sunbathing and soaking in an outdoor pool. To be expected, my lashes fell just a bit flatter and clustered slightly after getting completely drenched in the pool, but there was no running whatsoever. I even kept swiping under my eyes with my fingers, expecting to see black residue or flakes come off on my fingertips, but my fears were unfounded — the mascara hardly even transferred.”
“Dare I say, the overall responsiveness and voice control offered by the Fire TV Stick is far superior to my actual smart TV? I do dare, especially since my pricey smart TV doesn’t even have voice control,” writer Danielle Murphy shares about Amazon’s Fire TV Stick, which is currently a whopping 60% off. “Besides that, the Fire TV Stick is actually far speedier when it comes to app installation and general scrolling.”
You can score this award-winning find for a discount right now. It can be clipped onto things like books or tables or stand on its own, so it’s perfect for late-night readers and crafters.
You’ll stay cozy, no matter the weather in this oversized hoodie. It’s made from a plush fleece material and has a drawstring hood, so you can keep out the wind and cold.
Meal prepping for the week can be a great way to save time and money in the long run. However, all the chopping that it often requires can be enough to make you want to skip the process altogether and order takeout. Thankfully, this gadget can make quick work of all that prep. With it, you can easily chop, dice, slice and spiralize fruits, veggies, cheeses and more.
The chilly fall weather will be here before we know it! And this sweater is the perfect way to cozy up for the season. You can get it in a range of chic colors, all of which are on sale right now.
With transitional weather almost upon us, it’s time to think about layers that will work with any outfit or any activity. A cardigan is just the solve and this one is nearly 30% off. It has that comfortable oversized fit and comes in an array of colors so you can find the right one for you.
In need of a new toothbrush? This bestseller is currently 20% off. According to the brand, it features an ultra-powerful motor to help you get a deeper clean. It also comes with a travel case and eight brush heads.
If a straightener is what you’ve been looking for, this affordable one might be it. It has ceramic floating plates to distribute heat evenly and an easy on/off switch with fast heating, according to the brand.
Skip the salon and give yourself a better blowout at home with this brush. “I love how easy this heated brush is to use and how quickly it heats up,” social media producer Dani Musacchio says. “I was worried that this product would make my hair shed a ton, but I actually didn’t notice much fallout while using it.”
It’s officially clog season. These cushioned slip-on shoes feature a memory foam footbed, an adjustable strap and a flexible outsole.
Dental care doesn’t stop at just brushing your teeth. This water flosser will take your oral care to the next level by getting in the nooks and crannies that a toothbrush or regular floss can’t, according to the brand. Right now, it’s 40% off!
“It’s rare for me to find a sneaker that I don’t have to break in, but these kicks delivered supportive strides almost immediately,” says deputy managing editor Jess Bender. These are lightweight, comfortable and supportive, according to the brand.
“The Wonderboom 4 makes outdoor listening feel effortless,” one writer shared about this device. “Between the compact size, waterproof floating design and surprisingly full sound, it became one of the most carefree speakers in the group to throw into a tote or backpack and take anywhere. If portability was my top priority, this was one of my favorite speakers to carry and use during testing.”
Writer Danielle Murphy deemed this curling iron the best for defined curls after testing a handful of options. “The 6-inch barrel is designed with 24K Gold Technology, which helps with getting a faster heat up time, even heat distribution and creating a longer-lasting curl,” notes Murphy.
“I bought this a couple years ago when I lived in a house that was covered in very old carpet like everywhere,” editor Kamari Stewart-Jackson shares about Bissell’s popular Little Green Machine. “I used it to breathe new life not just in the carpets but into our couch that had seen better days. I love that you can see the dirty water accumulate in the separate container.”
After testing multiple blenders for our Ranked series, I found this one to be the best option for those making large quantities of food. Even though it only has three speed settings, it delivers a serious amount of power.
Although spring is usually the time associated with deep cleaning, we love a fall reset just as much. If you’ve been looking to upgrade your tools, this lightweight mop tackles both dry and wet messes so you don’t have to work overtime to scrub the floors yourself.
When does October Prime Day start?
This year’s Amazon Prime Big Deal Days event will begin on Oct. 6 at 12:01 a.m. PT.
When does October Prime Day end?
Amazon’s October Prime Day will end Oct. 7 at 11:59 p.m. PT.
How long is October Prime Day?
Like previous years, this fall Prime Day event will last 48 hours.
When was October Prime Day in previous years?
In years past, the timing has been similar, falling somewhere between early to mid-October. In 2025, the event was held on Oct. 7 and 8.
Do I need a Prime membership to shop Amazon Prime Day?
Yes, to get the best deals and fast-shipping, Amazon Prime Day is best for those with a membership. Right now, a yearly membership is $14.99 per month, or $139 per year and along with expedited shipping, it gives you access to Prime Video, Audible and more.
What will be on sale during Amazon’s fall Prime Day?
According to Amazon, the two-day sales event will feature Prime-exclusive deals across more than 35 categories, from fall entertaining essentials to hot holiday gifts.
Throughout the event, at midnight, 8 a.m., and 1 p.m. PT each day, Amazon will be dropping limited-time Big Deals, on some of the seasons’ “newest models and brands,” including picks from Shark, Princess Polly and more.
Why trust Shop TODAY?
The Shop TODAY editors and writers search the internet to find the best products out there. We searched through the best early deals available on Amazon that fit our criteria, such as high star ratings, credible reviews and our personal experiences with the brands or products.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their lives better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
Ninja BlendBoss Tumbler Blender
Ninja BlendBoss Tumbler Blender
