If you’re looking for the best toys to gift kids this year, Macy’s has you covered.
The retailer recently joined the likes of Amazon, Target and other major retailers in releasing a hot holiday toys list for the season. The list, which is based on Macy’s bestsellers and trending finds, has picks for kids of all ages and interests — and it even includes plenty of Shop TODAY Best Toy Awards winners.
Keep reading to discover some of our favorite picks from Macy’s Top Toys of 2026 list.
Macy’s Top Toys 2026
Introduce them to the wide world of building toys with this set. It features 25 big blocks that are great for little hands. Plus, it comes with additional pieces to transform the kitten into a lion or a fox.
This classic game gets the Pokémon treatment, as players try to guess their opponent’s mystery character. They’ll ask questions like “Does your Pokémon have wings?” or “Is yours a water type?” to try and be the first one to guess correctly.
Barbie and her pup are ready for their next adventure! There are plenty of accessories — including roller skates for both of them — that will make their walks so much fun.
Lego’s botanical line has been popular for years now, and these pretty water lilies from the brand are the perfect way to add some florals to your space that won’t wilt. Each one comes with a transparent vase that you can display it in.
Keep their love for “Kpop Demon Hunters” going strong with this fun doll! Rumi is ready for the stage in her outfit inspired by the film with poseable joints. Plus, she’ll break out into an epic performance and sing the hit song from the movie.
Bitzee is a beloved pet and this version is inspired by KPop Demon Hunters. Kids can unlock 13 different characters, including Rumi and the group HUNTR/X, as they touch, tap, tilt and play with the device.
Tickle Me Elmo is back and he’s gigglier than ever! When kids tickle his belly or feet, he’ll bust out laughing and shake with delight. His laughter is so contagious, that they won’t be able to help but giggle along.
If your kid is obsessed with watching you cook in the kitchen, they’re bound to love this set from Play-Doh. It allows them to whip up their own pretend kitchen creations using the included Play-Doh compound. There are plenty of sizzling and boiling sounds that take their play to the next level.
There’s so much fun packed into this one toy. Not only will kids get a cool Rocky figure and a movable recycling truck, but when they press the headlights out pops a 2.5-foot inflatable dinosaur!
This hot holiday toy also won a Shop TODAY Best Toy Award for 2026. They can channel their inner rockstar as they play games, experiment with different guitar styles, add other instruments and so much more.
Hatching toys have been all the rage over the last few years and this one brings a familiar character into the mix. The hatching experience is a blast as Yoshi pops out of the egg, but the fun doesn’t stop there. When they pat Yoshi’s head and nose, he’ll react with movement and lights.
They can make candy art with this fun toy. Once they load the candy capsules and press the top button, they’ll be able to make countless candy creations, from colorful flowers to fun cake toppers.
Tonies updated its popular box to make it even more squeezable and fun for kids. It’s the perfect way to keep kids entertained without screens, as they listen to songs and stories from characters they love.
This is the biggest Bluey house to date, so it’s the ultimate gift for fans of the show. It features lights, 50+ sounds and 12 different play areas, so there’s plenty for them to explore.
How we chose
We combed through the toys on Macy’s Top Toys list — which features bestselling and trending toys — and pulled a handful of our favorites. For our selections, we favored toys that have high customer reviews, are from trusted brands or are options that our editors have tried themselves.
