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Kris Jenner's 'plant-powered' cleaning brand just launched a soothing new scent

Here's how to shop the new products — and score a special discount.
TODAY Illustration / Walmart

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Spring cleaning season is in full swing, and if you're on the hunt for some new supplies to help freshen up your space, you're in luck: Safely — the home care and cleaning product line founded by Kris Jenner and Emma Grede last year — launched a new scent at Walmart in stores and online, and right now you can score a special discount with your purchase.

The latest addition to the Safely family, Calm is a botanical rose and lavender scent with notes of tonka and vanilla, according to product descriptions on walmart.com. This floral fragrance is available in four products: a multi-surface cleaner, dish soap, laundry detergent and hand soap. To promote the launch, Walmart is offering a special deal: New customers online will receive $9.95 off of their first delivery order by adding any Safely Calm product to their cart and using promo code WMTCALM1. (Note that there's a $50 order minimum to get the discount).

The full collection includes seven "plant-powered" products ranging from household cleaners to soaps to detergent. Formulated to be better for your home and for the environment, the products are free from harsh chemicals and dyes, according to the brand. They're also designed to look and smell really good.

“It is more important than ever for families to have access to cleaning products that work hard but are also safe," Jenner said in a release from the brand.

With sleek, aesthetically pleasing packaging and "natural aromatherapy scents," Safely's products are designed to make you feel more like you're at the spa than, say, cleaning the kitchen counter. In fact, the women-owned business now offers three signature scents — Rise, a lightly floral scent evoking notes of orange flower and violet; Spring, an earthier scent with notes of geranium, sandalwood and musk; and brand-new addition Calm, a soothing blend of lavender, rose, vanilla, and tonka — that were created by perfume and candle makers, according to the brand's website.

Beyond being free of harsh ingredients, the new products won't be harsh on your wallet either: Everything is less than $14. And if you're a Walmart+ member, you can score free shipping with no order minimum.

Shop the four new Calm products and the rest of the collection from Safely’s Walmart launch below.

Safely home care and cleaning products available at Walmart

The below items are from Kris Jenner and Emma Grede's own product line.

Universal Cleaner

Who needs a fancy candle when you’ve got an all-purpose cleaner that smells just as good? According to the brand, the naturally derived formula works on most surfaces, including steel, marble, hardwood and porcelain, and its fresh, uplifting fragrance is bound to boost the mood in any room.

Dish Soap

This dish soap has a plant-derived formula that’s safe to use on all kinds of dishes, cookware and bakeware, according to the brand. It's also made with vitamin E and aloe vera extract to help nourish your hands. Best of all, it works for washing dishes by hand and in the dishwasher, so you can toss your two-step system and save even more plastic.

Hand Soap

This natural hand soap uses mineral-based surfactants and coconut-based conditioning agents to gently remove dirt and germs without drying out your skin, according to the brand. Best of all, it smells delicious, like a luxury spa that doesn't break the bank.

Everyday Laundry Detergent

According to the brand, this laundry detergent is eco-friendly, pH-balanced and highly concentrated, so a little bit goes a long way while still being gentle on clothes and skin. It’s safe to use on all colors and smells like a field of wildflowers.

Hand Cream

Battle the brittle winter air with Safely's hydrating hand cream. With nourishing vitamin E, coconut, almond oil and soothing willow bark extract, you can kiss rough hands and dry cuticles goodbye.

Hand Sanitizer

One thing the pandemic taught us is the importance of hand sanitizers that aren't overly drying. Safely’s hand sanitizer, while being 99.9% effective in killing common bacteria, also contains a blend of plant-based conditioners to help leave your hands feeling silky smooth. Plus it comes in the Rise scent to counteract that alcohol smell that's typical of other hand sanitizers.

Glass Cleaner

Get a streak-free shine that smells like a freshly plucked bouquet of flowers with Safely's glass cleaner. It contains a combination of coconut oil, mineral salt and corn-derived alcohol for a cleaning experience that is natural and powerful, according to the brand.

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