With the temperatures dropping by the day and the holidays right around the corner, this Black Friday and Cyber Monday, we're prioritizing deals actually worth shopping. Gap made the top of our list, offering 50% off sitewide and an additional 60% off "really big deals," per the retailer.
We found outerwear to bundle up with starting at $11, accessories to complete your New Year's Eve looks up to 63% off and dozens of other deals you won't want to miss. We mean it when we say run, don't walk!
Women's clothing and accessories on sale
We love a good basic, and we can't turn down the opportunity to shop this go-to tee, now over 60% off. The lightweight tee is also available in a plethora of colors and sizes so you can stock up on many options.
A cozy crewneck is a must-have in any wardrobe, no matter the season. Reviewers say it fits true to size, so size up if you prefer an oversized or baggy fit.
This cardigan checks all the boxes when it comes to layering — a chunky silhouette, oversized fit and a soft-to-the-touch feel, thanks to the brand's "CashSoft" fabric.
Take the stress out of dressing for the holidays with this one-and-done dress. Simply pair it with your favorite pair of boots to complete the look.
Dubbed one of the brand's "big deals," this puffer can be cinched at the waist to trap heat in — and keep cold air out. It's made of a water-repellent nylon material, making it easy to wipe and spot clean.
Men's clothing on sale
If he loves sweater weather as much as you do, grab him this crewneck, which is made from the band's bestselling, cashmere-soft fabric.
Nothing says you're ready for a late fall-early winter quite like a classic flannel. Grab your man a new one for the season for 50% off during Gap's Black Friday sale.
He'll look extra sleek while rocking this classic cardigan. It's great for professional casual days at the office or just wearing around the house.
It's not every day you see a 50% off sitewide sale at Gap, but now that we do, we're not letting this deal on these men's pants pass us by. They look perfectly smooth and stylish, and we bet he'll love their cool, slouchy fit.
Children's clothing and accessories on sale
If they're taking part in the bag charm trend, gift them with an affordable, adorable addition by way of this bear, which is sporting its own iconic Gap hoodie.
Available in three neutral colors and a "milkshake pink," this cardigan will make an adorable addition to any young one's wardrobe. It's also available in a beanie version!
Sometimes a matching set is the easiest thing to dress little ones in. This one features leggings and a sweatshirt with Disney characters they know and love.
Shoes on sale
Gap said it first: this is a "really big deal." Score over 60% off these suede flats during the store's epic Black Friday sale.
When your feet immediately feel that early-morning chill the moment you step out of bed, you'll be glad you grabbed these slippers for 50% off.
We bet all of your winter looks will feel that much more elevated when paired with a Mary Jane shoe. Now's the time to grab a pair — they're 50% off!
Kitten heels are having a moment this year, so if you're looking to hop on the trend, you should try this pointed-toe style on for size.
How we chose
We meticulously combed through thousands of products on sale during Black Friday 2025 to determine the absolute best Black Friday Gap deals, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback.
