From new launches in the makeup, skin care and hair spaces to endless trends (that are often worth it!) circulating on social media, it can be hard to cut through the noise to find the products that will actually become your new favorites.
But fear not, beauty lovers! We enlisted the help of style editor and beauty expert Bobbie Thomas to share the latest and greatest hits. From scalp treatments to new beauty tool launches, Thomas has the trending products that are worth the hype. Plus, we even secured an exclusive deal just for TODAY viewers!
Keep reading to discover all the beauty finds Thomas is loving right now.
Bobbie Thomas’ hair care favorites seen on TODAY
Pre-cleanse and care
Just as you double cleanse your face, your hair deserves the extra love, too. But don't just double wash with the same shampoo — Thomas says you'll want to "replace the first round with a 'pre-cleanser' formulated to dissolve oil and break down buildup (think: styling products, dry shampoo, city air)," so your shampoo can support and clean better.
The Inkey List's Glycolic Acid Scalp Scrub helps improve the overall look and feel of your hair, per the brand, by starting at the scalp. Glycolic acid gently exfoliates the scalp to remove dead skin and build-up, which, in turn, can support healthy hair and growth.
Healthy hair starts at the scalp — and this cleansing oil can help with that. It detoxifies while removing build-up, dirt and oil using ingredients like charcoal and pink clay to minimize impurities without stripping the hair.
Damage control
If your hair has been feeling rough and heavy lately, spoiler: It could be the water itself. "Hard water can leave mineral or metal deposits that mess with shine, softness and even color," explains Thomas. Luckily, some products, like the below, could help.
Use the two-step system to cleanse, hydrate and protect hair from harsh metals in water. Together, the duo removes metals trapped inside the hair, and gently cleanses while maintaining softness.
This reparative treatment was designed to mend and minimize breakage by boosting the scalp’s collagen. Over time, you can expect more resilient and fuller hair from root-to-tip, per the brand.
Glass hair is here
You might've heard of 'glass skin,' but the same 'mirror' effect is trending for hair, too. "The updated take is smart, smoothing shine that looks reflective and healthy without living at the salon," the beauty expert shares.
With a high concentration of Keratin-PF, Unove's hair mask for damaged hair promises to intensively replenish hydration and nourishment to restore the overall health and vitality of strands. The brand claims the mask works in just 10-seconds to notice improvement — a perfect solution for busy lives needing a quick solution.
While the travel-sized version ($11) is sold out, you can click the notification to be alerted when it is back in stock.
Shark's newly launched Straightener + Rapid Blow Dryer claims to cut your styling routine in half by tackling straightening and drying in just one step. Use the interchangeable attachments, based on your hair type, to create smooth, straight styles that last.
Style solution
Many people experience hair thinning and loss. While there are topical treatments to promote hair growth, they often take time. A hair topper, however, can be a quick solution to fill in the hairline as you're regrowing hair.
The best part? Uniwigs is now offering 20% off sitewide when you use the code TODAY20 at checkout. Valid until 2/26.
“If you’ve never heard of a 'topper,' you’re not alone — it’s a featherlight hair piece that blends in fast to fill the hairline or part for discreet coverage and soft volume," Thomas says, just like the picks above from Uniwigs. Hair toppers can also "help hide grays, bare spots and/or conceal breakage," she adds. "Easy on, easy off for an instant better hair day.”
Bobbie Thomas' beauty favorites previously seen on TODAY With Jenna & Sheinelle
Hair milks
“From leave-ins to heat protectants to styling serums, “milks” are the “mane” attraction right now,” Thomas says. “They’re lightweight, slip-y, and give that soft, polished finish without feeling heavy.”
You can expect a salon-worthy style with up to 48 hours of hold, says the brand.
This affordable "Hair Honey Milk" eliminates frizz and protects hair from damage, according to the brand. Reviewers note that they love the subtle scent, too.
"I have short (about an inch long) 4B hair, and I use this product every single day when I’m styling my hair. It “wakes up” my curls and rehydrates my hair so that I can use my moisturizer more effectively," wrote one Amazon reviewer.
Lip oils
“Brands got the lip oil memo — this isn’t a moment, it’s a takeover,” claims Thomas. “E.l.f. dropped Glow Reviver Slipstick (lipstick-meets-oil), and Kiko features an oil core...”
Nourish and moisturize dry winter lips with this dermatologist-designed lip product.
This new launch from E.l.f. Cosmetics offer tons of rosy, neutral and peachy hues to complement different skin tones and seasons.
Formulated with hyaluronic acid and peptides, the brand says this "Secret Oil" lip balm is nourishing and silky-smooth.
Glass skin
“Laneige’s new Water Bank Aqua Facial is a glass skin cheat code,” vouches Thomas. “The ‘K-beauty facial in a bottle’ gently exfoliates and hydrates. It’s the perfect all-in-one middle layer to flood skin under a shrink-to-clear hydrogel mask for the ultimate glass-skin sandwich. By morning, skin looks fresh-pressed with bounce.”
K-Beauty is known for its "glass skin" results, and Thomas loves this serum from Laniege for its hydrating and exfoliating ingredients.
This Shop TODAY Beauty Awards winner is a multi-editor-loved pick. "Immediately after, my skin looked glowing and gorgeous," wrote one Shop TODAY contributor.
More of Bobbie Thomas’ beauty picks to shop
Curology’s The Lip Balm is not just any lip balm. With a one-handed push-slider applicator, reapplying on the go is a whole lot easier. And most importantly, the product contains a mix of nourishing butters and oils to soothe extra-dry lips.
Dry lips are another common issue during the fall and winter. Address dryness with lip products that offer more than just moisture, from serums to lip balms.
“Skip the scrubs and use this a few nights a week to gently resurface dry, flaky lips,” suggests Thomas. “The polyhydroxy acids [in this lip serum] smooth and hydrate for softer lips over time.”
Thomas refers to this game-changing polish as “a lipstick for your nails.” This 4-in-1 polish is designed to give you a flawless manicure in seconds, thanks to a formula that can combine a base coat, treatment, color and topcoat all in a single step.
According to the brand, it only needs 50 seconds to dry, making it their fastest-drying polish yet. It also features a patented wide-hugging brush that ensures an even application, as well as ingredients that will reveal a chip-resistant and glossy finish.
L’Oréal’s pen takes a dual-tip felt approach to help fill and define brows. It comes in eight shades and offers a smudge-proof, transfer-proof and water- and heat-resistant formula.
Does your skin need a little more TLC? You’re in luck. Skin booster shots are “targeted at-home treatments designed to mimic in-office results” by using “regenerative compounds like exosomes, growth factors and PDRN,” explains Thomas. “These ‘shot’ cocktails are meant to be used in short cycles to help visibly firm, brighten and smooth skin.”
So, ready for a boost? Look no further than Medicube’s Exosome Shots: The Zero line (the original), Azelaic and The Pink Collagen serum. “Harnessing the power of exosome-based delivery systems in two strengths, the Zero line shots are geared toward refining texture and fortifying the barrier,” explains Thomas.
The Pink Collagen Exosome Shot Serum, on the other hand, “uses PDRN and peptides to visibly plump and support elasticity,” she adds. Lastly, the Azelaic serum is best for acne-prone skin, as it utilizes azelaic acid to address redness post-breakout and smooth texture. Each one concentrates on specific concerns for targeted treatment.
With caffeine, bio-PDRN, niacinamide and more, this ‘shot’ serum is a great “targeted treatment for smile lines or tired zones” as it firms and energizes areas like the jawline and neck for a lifted complexion. Per the brand, its high concentration of quality ingredients makes it effective on all skin types.
“While not a brand-new concept, it’s surprisingly rare to find a true one-handed, click-and-slide lipstick,” raves Thomas. “The multitasker-friendly collection delivers creamy, lightweight, and buildable color,” she adds, plus lasting hydration for wear that is comfortable all day long.
What’s new in the brow world, you ask? Thomas found a few high-tech upgrades that will bring next-level precision to your next application. Shop TODAY-editor loved brand Benefit Cosmetics (creator of another Beauty Award-winning brow product) has launched the first-ever triple-tip brush pen, complete with a superfine 0.8mm point. Thomas says it’s the finest on the market for creating effortless, hair-like strokes.
No one loves the feeling of dry hands. When it comes to hand care, moisturizing dry skin isn’t enough to soothe dryness. Prevent dry skin this season, while proactively treating your hands with these picks.
“These peel shots have taken off on TikTok for targeting clogged pores in the T-zone, but they also work wonders on your hands,” Thomas says. Just rub onto the skin before hand cream to exfoliate and soften, thanks to the powers of white and black rice.
This nighttime hand cream contains a 1% slow-release retinol complex to address common aging concerns, from fine lines to hyperpigmentation. For morning use, be sure to pair with SPF.
“A behind-the-scenes favorite among hand models and manicurists, these slip-on gloves revive dry, tired hands in just 15-20 minutes,” says Thomas. “You can also remove the fingertips for longer wear while typing, texting or painting nails — making them as functional as they are nourishing.”
This set, which is valued at $46, includes sheet masks to nourish dry and dull skin and a lip balm to keep chapped lips at bay.
Thomas says these little luxuries from Chanel will make the perfect addition to your bathroom vanity and makeup bag. From chic soaps to a posh compact with magnifying power and an iconic lip trio, these glam finds start at just $37.
You might’ve heard the term “skin flooding” here and there, but what is it?
Thomas describes it as a “hydrating technique that’s all about layering lightweight power-packed formulas (think cream mists, moisturizing toners, and serum-rich essences) that drench your skin before locking it all in with your lotion or cream.”
Whenever your skin is in need of a boost of hydration, spritz this moisturizing facial mist to deliver instant relief. Spray on bare skin or over makeup throughout the day, per the brand.
Thomas says this moisturizer is so good that it was originally exclusive to hospitals! She calls it a “holy grail” for sensitive skin. It features barrier-boosting ceramides and a triple lipid complex that nourishes the skin and offers up to 120 hours of hydration, per the brand.
This bundle has all of Thomas’ favorites for gorgeous, luxe locks. The True Color Shampoo and Conditioner set delivers hydration and shine for silky smooth, deeply nourished hair. Pair it with the best-selling Smoothing Crème (the “everything fix” for frizzy, fragile, dull or just everyday hair) on wet or dry strands for instant smoothing, heat defense, and shine.
Haus Labs is setting new standards for beauty — each product is infused with skin-loving ingredients and actives, with innovative formulas that Thomas says your skin will appreciate. The editor-loved foundation comes in more than 50 shades.
Squishmallows has a line of adorable fragrances, which Thomas says is its perfect gift for tweens or anyone a part of the fandom. Plus, when you buy a full-size bottle, you’ll get a free Squishmallow plush.
If you have a hard time finding your best color match, this device is about the change the game. BoldHue is the first-ever tool designed to create your very own custom foundation shade — and in just 60 seconds. All you have to do is scan your skin with the included wand, which closely analyzes your skin tone. Then allow the machine to mix your personalized pigment combination to make your perfect shade.
When your pigments start to run low, BoldHue offers cartridge replacements, so you never have a less-than-perfect foundation match. The colors are packed with skin-soothing ingredients that are designed to blend effortlessly.
This breakthrough beauty device was pioneered by two MIT scientists. The Droplette uses a patented micro-infusion technology to transform capsules into a barrier-penetrating mist — effectively delivering skin care actives deeper, faster and more effectively than traditional topicals.
Thomas says the Ultra Starter Set comes with everything you need for skin that is hydrated, firm and luminous: the brilliant Droplette device, plus Collagen Boosting Hydrofiller Capsules with an advanced serum to restore, plump and smooth skin.
Meet the expert
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by Bobbie Thomas.
- Bobbie Thomas is a style editor at TODAY, beauty expert and author of “The Power of Style.”
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
