If you’re stuck squeezing the last bit of your favorite sunscreen out of its packaging, you don’t have to worry about making it last through the week — Prime Day is here! So many beauty brands are discounting their products during this four-day event, so there is so much to stock up on.
Every year, hundreds of new beauty products hit the market from brands like Wella, Coola and more. If you try to avoid paying full price for new beauty products (we do too!), now is the perfect time to grab some exciting new launches on sale. We found everything from new sunscreen to shampoo on sale during this Prime Day event.
Smells great too$33.00$44.00
New skin care products on sale for Prime Day
The brand Korres is known for creating Greek-inspired beauty solutions in skin care. Their newest release is a Greek yoghurt mineral sunscreen. It is made to layer under makeup and nourishes as it protects with the added Greek yoghurt. Editor Vivien Moon says of the sunscreen, “I especially like that I can layer it over/under my other products and that it doesn’t feel like I’m wearing too much.”
This new cleansing milk from Manyo is made with vegan soybean extract to help hydrate your skin as it gets rid of makeup and grime from the day. It is a great, gentle cleanser option for those with sensitive skin.
If you love Dove’s normal body wash, this serum wash is one to look out for and add to your cart. It is paraben- and sulfate-free and is made with a key ingredient for skin care, glycerin. It is made to lather, so get ready for some major bubbles.
When you hear the words 2-in-1 or even 3-in-1, you might want to run away screaming from the product. This one from Cocokind is just the opposite — it is a cleanser and body wash that is gentle and meant to leave your skin feeling soft. Moon is also a fan of this one, noting that it’s gentle and leaves her skin feeling cleansed and not tight, like from other cleansers.
Mimic the effects of a facial with this new sculpting Gua Sha neck cream from Medicube. It helps fight wrinkles and smooth fine lines. It also gives you an excuse to give yourself 5 minutes to relax.
While Cyklar is not new at all, this is their first Prime Day sale. You can grab this Vitamin C body oil that many team members at Shop TODAY love. It is hydrating and smells better than your favorite perfume.
Olay is known for some great face creams and this new one is no different. It is made with peptides and extracts to help boost collagen and lift your skin.
Whenever I want to have a bit of luxury in my life, I turn to my Monastery products because they smell amazing and work great. This new rose cleansing oil adds antioxidants to your skin as it washes away your makeup.
New makeup products on sale for Prime Day
Many reviewers love how much this lip liner blends in with lipstick. It provides a matte look and helps make lips look more voluminous.
Lanolips is one of our editors’ favorite brands for moisturizing our lips. I love how much shine they add to my lip combos without rubbing off or erasing my lip liner. This new one is loaded with ceramides.
Tubing mascaras have been another breakout product for 2025 and 2026 because they make removing your makeup so much easier. This one adds length and can be removed in a swipe or two. Right now, it’s just over 50% off!
This new sunscreen setting spray has recently won a Shop TODAY Sunscreen Award. “Whether you need a makeup setting spray or just want a new reapplication mist, this is my recommendation,” suggests Moon. “From the scent to the lightweight mist, it really has it all, and I have been raving about it to anybody who will listen.”
I love eyeshadow sticks because they make my beauty routine a lot faster and more precise. This shadow stick has so many fun shades and adds a unique pop to your eyes for summer.
A cheek stain that doubles as a lip stain?! Yes please! This will be the one product you want to keep in your bag or even your back pocket!
New haircare products on sale for Prime Day
This serum and oil help protect your hair for up to 70 hours against the sun. One reviewer says, “This hair serum is amazing! It makes my hair soft, shiny, detangled, and conditioned. I love the smell too.”
Grey roots or eyebrows? No problem with this new root touch-up product from Laura Geller. It promises 100% coverage of greys and it has both powder and cream options.
Dr. Groot is another editor-loved brand for hair growth and healthy hair. This exfoliator helps remove grime and product buildup that might be living on your scalp.
If you choose your shampoo and conditioner based on scent (me too!), you’ll want to add this one to your cart. It smells so fresh and it helps thoroughly clean and hydrate your hair. Rosemary is also known for helping provide hair growth.
Many of our editors are fans of this new Wella launch. This leave-in mask helps keep your color alive without having to go to the hair stylist. Editor Shannon Garlin says, “This came out in the last couple of months. I’ve been using this to help maintain my copper coloring!”
I recently used this leave-in mask and noticed my hair ended up looking a lot healthier. It also made my hair much more manageable to brush through. “Unlike other leave-in masks I’ve tried, this one doesn’t add weight or heft to my hair while it’s working its magic,” adds deputy managing editor Jess Bender.
New beauty tools on sale for Prime Day
Writer Danielle Murphy was a fan of this razor during her testing of the best razors. She says, “The ergonomic features of this tool cannot be ignored. While I am fortunate to have full motion in my hands and fingers, I can see how this tool could be useful for someone who doesn’t. Its thoughtful design offers control to a common practice, thanks to several unique features you won’t find on other razors.”
Lots of our editors love the brand Tymo for a styler. This one is made to be easy to pull and roll, so you don’t have to worry about cutting your hair. It also has an auto-shutoff feature that cuts power after 30 minutes.
Medicube is a buzzy brand for 2026. Korean skin care and beauty trends have been taking over the beauty space. They recently launched this mini booster that is made to lift, firm and tighten skin. I use mine after I add serum to my skin. The red light therapy tool is amazing for any skin issues or blemishes.
Murphy had recently tested popular blow-dry brushes during our Ranked series testing. She says, “It was clearly designed with all types of hair in mind — from coily and curly textures to thick and wavy. The brush head alone boasts more features than what meets the eye: a teardrop shape for better access to roots, heated ceramic plates for locking in shine and a scalp protection guard to prevent heat burn.”
This curling iron adapts to your movements to make sure it is providing you with what you need to avoid heat damage and frizz. The brand says it can add up to 50% more shine.
Frequently asked questions
Technically, Prime Day occurs only once a year mid-summer. However, Amazon hosts other sale events throughout the year, including Prime Day Big Deals ahead of the holidays. So, you’ll want to shop the deals now before they’re gone.
Because Prime Day occurs only once a year, you’ll want to jump ahead on the event-exclusive deals before they’re gone for good. So far, we’ve seen major markdowns across major categories, including beauty, baby essentials, tech and more.
With deals across multiple categories, we suggest stocking up on award-winning product, everyday essentials, among others, while they’re on sale. You can also stay tuned to our Prime Day coverage for the best deals to shop during the event.
Amazon’s June Prime Day ends on June 26 at 11: 59 pm PT/Saturday, June 27 at 2:59 a.m. ET. The four-day event started on June 23 and offered savings across home, beauty, tech and more.
Although non-members can browse items on sale during Prime Day, only Prime members can enjoy event-exclusive markdowns during the sale.
As of late, a Prime membership costs $14.99 a month, or $139 for an annual membership, and eligible members can register for a free 30-day trial. Read more about starting your Amazon Prime membership here.
Some major retailers have previously overlapped their sale events with Prime Day, including Walmart and Target. This year, you can shop the below retailer deals alongside Prime Day:
How we chose
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day deals during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
