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Shop TODAY 2026 Beauty Awards

Our team tested and reviewed hundreds of products and narrowed them down to 120 winners — and even secured exclusive deals just for viewers.

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more.
120 Results
Our panel of experts reviewed some of our winners and gave feedback based on their expertise.
Sarah Tanno
Sarah Tanno is a celebrity makeup artist and global artistry director of Haus Labs. She is Lady Gaga's personal makeup artist.
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Dr. Dara Spearman
Dr. Dara Spearman is a board-certified dermatologist and the founder of Radiant Dermatology Associates in Fort Wayne, Indiana.
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Dr. Sapna Palep
Dr. Sapna Palep is a board-certified dermatologist and co-founder of Journelle Skin.
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Dr. Jenna Queller
Dr. Jenna Queller, MD, FAAD, is a board-certified dermatologist who specializes in acne, anti-aging skincare, laser treatments and more.
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Caitlyn Dominic
Caitlyn Dominic is a celebrity makeup artist, beauty educator, and content creator. She has 14 years of experience in the beauty industry.
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Dr. Marisa Garshick
Marisa Garshick, MD, FAAD is a leading board-certified dermatologist in New York City and Englewood.
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Dr. Michael Fulbright
Dr. Michael Fulbright, D.D.S., is the Founder of Southbay family-owned practice, Fulbright Dental, combining comprehensive dental health, wellness, and aesthetics all in one.
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