The ease of an Amazon Prime membership is all about its convenience: Receiving home goods, beauty essentials, among others in just a few days' time. Now, you can put your Prime status to even more good use with the recent launch of Bath & Body Works on the retail platform.
As of Feb. 20, Amazon U.S. customers can now shop a wide selection of Bath & Body Works body care and home products on an authorized storefront. From best-selling scents like Champagne Toast and Japanese Cherry Blossom, to Wallflower plug-ins and foaming hand soaps, the selection includes iconic favorites for new and longtime customers to restock and shop in one convenient place.
In Nov. 2025, Bath & Body Works established the Consumer First Formula plan to expand access of product through third-party channels. The Amazon launch marks one of many initiatives from the brand since then to showcase their placement in scent, home and body care to a modern, global audience.
“Amazon is an important way for us to put Bath & Body Works directly in the path of the consumer. We’re launching with a thoughtful edit of our most iconic fragrances like Warm Vanilla Sugar, A Thousand Wishes and Mahogany Teakwood, crafted with our partners at the world’s leading fragrance houses," Maly Bernstein, Bath & Body Works’ Chief Commercial Officer, told Shop TODAY. "It’s an opportunity to introduce new customers to the brand while giving longtime fans quick, convenient access to the products they love, all in a way that reflects our quality and craftsmanship.”
Gone are the days of waiting in line in the store — shop your Bath & Body Works favorites on Amazon below.
Bath & Body Works products you can now shop on Amazon
"I still love Bath & Body Works sanitizers after all these years," raves associate editor Kamari Stewart-Jackson. From the moisturizing formulas, scent varieties (which you can explore more here) to the fun holders, she says there's lot to love about the staple.
This non-stripping and non-drying hand soap combines rich mahogany, creamy coconut and English lavender for a tropical and woodsy scent experience. Editor Vivien Moon is a fan of the foaming hand soaps from the brand and especially appreciates that they leave her hands smelling and feeling fresh.
Per the brand, it should effectively wash away bacteria without drying out skin.
Pick your scent, plug in and wait for the next refill. That's all that is required when using Wallflowers Fragrance Plug-In to keep your bedroom, living room and more smelling fresh.
"My mom may just be the world's No. 1 Bath & Body Works fan, which means there's a Wallflower plug-in every room in her home," says deputy managing editor Jess Bender. "It's her ultimate home hack for keeping her space smelling elite. I've even given her a few themed plugs for different holidays!"
Speaking of picking your scent, the plug-in air freshener above comes in single- and multi-packs, multiple scents (so no in-store trip required) and boasts over 14,000 positive reviews on the site. Bender's family gravitates towards fresher scents like eucalyptus and cotton, but they've also had raves about more seasonal scents like frosted cranberry. My [San Miguel] personal favorite is Champagne Toast for my bedroom, and any mint-based scent for my living space.
When we think of Bath & Body Works, we think of the iconic Japanese Cherry Blossom scent. The collection is now available on Amazon, so you can restock on the shower gel, lotion and more with Prime shipping.
June might be a few months away, but it's never too early to shop for him. The brand's deodorizing body mist for men will have them smelling fresh at home, post-gym and beyond.
One of my favorite scents from Bath & Body Works is Champagne Toast, which combines sparkling berries and sweet champagne for a juicy scent. You can explore the rich scent in their moisturizing body cream above.
End your day with a bit of aromatherapy, which this body and bath cleanser promotes, per the brand, with the relaxing scents of lavender and vanilla.
Receive two 8-oz bottles of the Warm Vanilla Sugar body mist in this deal. The duo is the perfect treat for the gourmand lover.
One for you and one for that special someone. Filled with citrus and soft flowers, the candle duo will light up the room with a bright scent that lingers.
Moon is a big fan of the retailer's candles, often picking up one (or two, or three) with each store visit. While her favorite scent, Champagne Toast, isn't available on Amazon in candle form just yet, she will be adding it to her cart once it is.
"I usually reach for unscented detergents, but am so glad I tried this scented one from Bath & Body Works," says partnerships associate editor Lauren Witonsky. "It smells like men’s cologne (or more specifically, walking into an Abercrombie & Fitch store) and actually makes me excited to do laundry."
Though she is sensitive to strong scents, the editor claims the product's scent only "lightly lingers on clothes" for those who prefer less intense scents. "I’ve even used it on sheets with no problem," she adds. This bundle even comes with a natural oat soap to cleanse, exfoliate and soothe the skin.
Warm, woodsy and tropical, the three-wick candle pack above is the perfect transition scent from winter to summer. Bender's lit several iterations of this candle over the years, noting that it burns evenly and lasts well over 40 hours.
And if you need a last-minute gift ideas, look no further. Production associate Audrey Ekman suggests and plans "to keep them [the candles] on hand as a great housewarming/birthday/graduation etc. gift the next time I need something in a pinch."
Mother's Day is just a few months away. For gifting inspiration, the A Thousand Wishes Gift Set includes all of the personal care essentials mom will love, from a body mist to body lotion she can layer with.
Searching for more? Shop the rest of the Bath & Body Works collection now on Amazon here.
How we chose
At Shop TODAY, our reporters interview a range of qualified sources and experts to capture a wide scope of perspectives on a given topic. We believe that this news is relevant to our audience, providing convenience and up-to-date coverage of a fan-favorite brand launching at Amazon. We also make sure that all expert guidance and recommendations are made independently and with no undisclosed financial conflicts of interest.
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