If you're longing for the days of summer, Amazon is here to help you prep your seasonal beauty routine. The retailer’s fourth Summer Beauty Event is wrapping up, and the sale is too good to miss.
Running through Mother's Day, May 10, Amazon’s Summer Beauty Event will feature over 10,000 steep discounts across skin care, makeup, hair, and even premium beauty brands. Shop TODAY's executive editor, Adrianna Brach, stopped by TODAY to highlight the best deals that are worth shopping. Below, you'll find up to 52% off on beloved brands, including Anastasia Beverly Hills, Elemis and more editor favorites.
Still shopping for Mom? You might even get some gifting inspo ahead of Mother’s Day.
Amazon Summer Beauty Event deals seen on TODAY
"This is one of the most popular brow pencils in beauty and makeup artists swear by it," says Brach. The ultra-fine tip allows you to create hair-like strokes for natural-looking brows. The brand offers a mini size, making it perfect for on-the-go touch-ups, and it's only $12 right now.
Editor’s Note: The Brow Wiz in full size with the spoolie was seen on TODAY and is on sale for $19.50.
Dull and tired skin? The brand says this vitamin C and peptide-infused serum will visibly brighten tone and dark spots, plump and support elasticity and soothe your skin over time. “The texture is so light, and you can wear it under makeup or sunscreen,” notes Brach.
This dry shampoo comes in a loose powder form, giving you more control, and since it’s not aerosol, it’s travel-friendly. Brach says not only will this extend your blowout, but the rice protein will absorb oil and add volume, leaving your hair “refreshed and not just less greasy.”
Plus, there’s good news for brunettes: the brand also has a “dark tinted” version that blends seamlessly into your hair with no white residue in sight!
This Shop TODAY Ranked pick won for “offering the best strong hair tension” and is a 2-in-1 hair tool that not only dries hair, but also provides salon-worthy volume and smoothness, says Brach. Its oval shape lifts the roots, and its lightweight design makes it easy to maneuver while you’re self-styling. Normally, this hair tool is $155, but you can score it for 30% off!
This 3-in-1 moisturizer provides buildable coverage, SPF 30 sun protection and moisture, thanks to hyaluronic acid, says the brand. You can choose from 20 shades and expect a “natural, radiant finish.”
During Amazon's beauty sale, they're marking down luxury beauty deals that you'll want to grab, like Elemis' bestselling and most hydrating day cream. Formulated with a tri-fecta of microalgae, the brand says this moisturizer will both hydrate and firm skin.
Brach says it absorbs quickly, allowing "skin to feel the benefits right away." Plus, it doesn't feel heavy or greasy and layers well with other skin care.
Amazon makeup deals to shop
Laura Geller is known for formulas that are ideal for mature skin and won’t sink into fine lines. One Shop TODAY contributor says the formula worked well for skin, providing hydration and buildable coverage. “Instead of sitting on top of my face or settling into fine lines, the powder blended with my skin, evening out my skin tone without masking it,” she wrote in a review article.
Protect your lips from UV damage with this SPF 45 balm. Senior editor and producer Julie Ricevuto says she loves how this product felt on her lips: "It was hydrating, non-sticky and gave my lips a slight glossy sheen."
This previous beauty award-winning eyeshadow is a long-lasting formula that’s easy to blend and won’t crease throughout the day. At just over $10, you’ll want to grab multiple shades.
This Shop TODAY Ranked mascara for “best brush” has a classic, tapered spoolie that provides easy control for lifting lashes. Right now, you can score the editor-loved mascara for 20% off.
When this product launched in 2024, it immediately went viral and became a Shop TODAY favorite. “The tint provides the perfect amount of color payoff to play with light and dark looks — or just keep it simple. Layering is easy: The product didn’t transfer, even when I swiped my finger across my lips to test its staying power,” wrote editorial assistant Annie Shigo in a review article.
This highly-rated mascara from Shop TODAY-loved brand It Cosmetics provides longer and fuller-looking lashes, while supporting their long-term health.
Get longer lashes just in time for summer with this bestselling lash boosting serum on deal for 30% off. According to the brand, just swipe once a day for three months, and your lashes will look longer and fuller.
This color-correcting foundation offers a variety of benefits, including full coverage and SPF 50. And that’s not all, the brand says it’s formulated with hyaluronic acid, peptides and niacinamide to help target fine lines, redness and more.
This full-face makeup palette features some of Laura Geller’s bestsellers, including: Baked Blush-N-Brighten, Baked Original Highlighter and more.
Amazon skin care deals to shop
Score these bestselling toner pads while they’re on sale for under $20. According to the brand, they work by gently exfoliating the skin to unclog pores, reduce excess sebum and soothe skin.
Save 30% off this viral and lightweight K-beauty eye serum. According to the brand, it's formulated with ginseng and retinal liposomes, targeting fine lines, fatigue and skin tone.
Medicube's new SPF launch quickly became a Shop TODAY favorite, winning "best glow-boosting sunscreen."
"The formula is smooth and blends easily on the skin. It leaves a subtle glow when worn alone and feels almost like a moisturizer while applying it," says commerce writer Danielle Murphy.
For best results, the brand says you can leave this bestselling sheet mask on for up to four hours or overnight.
A Shop TODAY editor says this sunscreen stick is easy to apply and doesn't feel greasy, even after reapplying throughout the day. Grab the Sunscreen Awards winner for 30% off right now!
Tired and dry-looking eyes? These bestselling eye masks target dark circles, puffiness, and fine lines, all while providing hydration to the delicate under-eye area.
Dentists previously told Shop TODAY that water flossers are “the most efficient way to floss.” Right now, you can score this affordable, highly rated option for 40% off.
Associate editor Madison San Miguel calls this Clinique cleansing balm “the brand’s best skin care product” for its hydrating formula, which is ideal for her sensitive skin.
Amazon hair deals to shop
This previous Hair Awards winner is a post-styling oil that eliminates frizz and provides shine. One editor said she had the same bottle for years, making it a steal at $8.
According to the brand, this hair mask, which is on sale for $8, targets up to 10 signs of damage, including breakage and dryness.
This highly-rated dry shampoo is just over $10 during this beauty event. Reviewers and I [Garlin] say they love it for its scent, absorption and lightweight feel. It won't leave your hair feeling heavy, and you can use it multiple days in a row.
This gel will be your summer hair lifesaver. According to the brand, it works to fight humidity by smoothing frizz and locking in moisture. Score it now while it's 50% off.
Revive thinning hair with this bestselling shampoo that is formulated with rosemary, biotin and vitamin E to help nourish the scalp and strands to promote healthier and fuller hair.
Reviewers love this texture spray for its long-lasting hold, non-sticky formula and great scent. Grab it now while it's under $30!
Get bouncy, long-lasting curls with this 12-piece hot-roller set from Conair. The rollers are ceramic with a velvety covering to reduce heat damage, says the brand.
Before styling, the brand says to apply this smoothing spray on damp hair for heat protection and smooth results.
Save 20% off the Dyson Airstrait, a previous Gifts We Love pick. This hair gadget straightens your hair, from wet to dry, with minimal heat damage and hot plates, per the brand.
When is Amazon Prime Day 2026?
Amazon officially announced that its mega shopping event is returning this summer, and sooner than you think. This year, Prime Day will be held in June. The retailer hasn't announced the exact dates yet, but did confirm it will take place globally for Prime members.
Not a member yet? There's plenty of time to sign up before the big sale, and don't forget to check out our coverage of everything there is to know about Prime Day and the membership.
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team, along with Adrianna Brach.
- Adrianna Brach is the executive editor at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailers, not TODAY. Pricing and availability are accurate as of publish time.
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