It’s official: Amazon Prime Big Deal Days 2026 will take place on October 6 and 7.
Amazon just announced the dates for its big fall Prime Day event, and we’re less than a month away. And if we’re judging by the Oct. Prime Day deals from years past, this event is bound to bring some of the best savings of the season on items in nearly every category, from beauty to tech and fashion essentials.
Below, we’re sharing everything you need to know about the event.
When is October Prime Day 2026?
Amazon’s fall Prime Big Deal Days sale will run from Oct. 6 to 7. The event will kick off at 12 a.m. PT on Oct. 6 and end at 11:59 p.m. on Oct. 7. That gives you just 48 hours to shop all of the deals on the site, so you’ll want to make sure to mark your calendar so you don’t miss a thing.
Though, if you’re itching to start shopping, we rounded up some deals that you can shop today.
Amazon Prime Big Deal Days early deals to shop now
You can score this award-winning find for a discount right now. It can be clipped onto things like books or tables or stand on its own, so it’s perfect for late-night readers and crafters.
Our team loved how much space these award-winning vacuum bags can save you in your luggage. They help take the air out of your essentials, so the brand says that they can free up to 80% more space. The pack even comes with a rechargeable air pump, so you don’t have to worry about finding a vacuum wherever you are.
“What stood out to me was how natural my skin looked once the product was applied,” one freelance writer shares about this foundation. “Instead of sitting on top of my face or settling into fine lines, the powder blended with my skin, evening out my skin tone without masking it. While I appreciate the buildable coverage, a light layer was enough to even things out. My skin didn’t look matte or flat, just softly polished ... like my skin on a really good day.”
The chilly fall weather will be here before we know it! And this sweater is the perfect way to cozy up for the season. You can get it in a range of chic colors, all of which are on sale right now.
In need of a new toothbrush? This bestseller is currently 20% off. According to the brand, it features an ultra-powerful motor to help you get a deeper clean. It also comes with a travel case and eight brush heads.
As a side sleeper, I swear by this pillow. The unique design keeps my head and neck supported while I sleep, so I wake up completely pain-free.
Upgrade your TV watching experience with the latest Amazon Fire TV Stick. This streaming device features a powerful processor, a built-in Alexa assistant, the ability to play Xbox games and more, the brand says. And right now, it’s just over 40% off.
“The Wonderboom 4 makes outdoor listening feel effortless,” one writer shared about this device. “Between the compact size, waterproof floating design and surprisingly full sound, it became one of the most carefree speakers in the group to throw into a tote or backpack and take anywhere. If portability was my top priority, this was one of my favorite speakers to carry and use during testing.”
When does October Prime Day start?
This year’s Amazon Prime Big Deal Days event will begin on Oct. 6 at 12 a.m. PT.
When does October Prime Day end?
Amazon’s October Prime Day will end Oct. 7 at 11:59 p.m. PT.
How long is October Prime Day?
Like previous years, this fall Prime Day event will last 48 hours.
When was October Prime Day in previous years?
In years past, the timing has been similar, falling somewhere between early to mid-October. In 2025, the event was held on Oct. 7 and 8.
Why trust Shop TODAY?
The Shop TODAY editors and writers search the internet to find the best products out there. We searched through the best early deals available on Amazon that fit our criteria, such as high star ratings, credible reviews and our personal experiences with the brands or products.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their lives better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
