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This is the 'Amazon nightgown dress' that went viral

Did I mention that it’s only $30 on Amazon?
Woman wearing bohemian dress outdoors
Katie Jackson / TODAY
/ Source: TODAY

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After two decades of being a tomboy, I'm starting to embrace dresses. However, my jeans-to-dress journey is a marathon, not a sprint. One thing that's made this transition easier is the emergence of the house dress, a comfortable and flowing style that makes wearing a dress more inviting than intimidating.

I used to buy the few dresses I purchased in solid, basic colors since I didn't want to draw any more attention to the fact that I was wearing a dress — at least that's what I thought. Then I found a $30 head-turning dress on Amazon that completely changed my mind. The bold design went viral last summer and became lovingly known as the "Amazon nightgown dress" — so I had to see what the hype was about.

R.Vivimos Long-Sleeve Bohemian Midi Dress

The floral prints are beautiful

The only print I wear on a regular basis is camouflage, if that even counts. Still, there's something about whimsical, bohemian prints that instantly brighten my mood.

Now I can see why this Amazon dress went viral.Katie Jackson

In fact, my only complaint about this dress is that it comes in more than 40 gorgeous colors — choosing one was difficult. Fortunately, the $30 price tag made it easy to talk myself into getting two.

Comfy enough to sleep in

With over 40 patterns to choose from, I wonder which one I should buy next.Katie Jackson

I already have a nightgown I adore. But if it's in the laundry, or I feel like sleeping in something with long sleeves during the winter, I like knowing I can climb into bed wearing this dress. It's even marketed as a sleep dress. The fabric is a lightweight cotton blend, and the lantern sleeves and generous skirt allow me to spread out in bed like I normally do. The only part of the dress that might be too tight is the chest area.

This Amazon dress is so versatile, I can wear it on a night out or as pajamas!Katie Jackson

I have a small chest, so I don't experience any discomfort. However, most of the negative reviews are from women who wish there was a bit more room in the bust area. For that reason, I recommend ordering based on your bra size. I'm a 34-B, 5 feet 4 inches tall and 115 pounds. I got a size small, and it fits wonderfully. That said, I'll make sure to wash it in cold water and let it air-dry, as I read that it can shrink if not washed properly.

It's a compliment magnet

People can't believe I got this chic dress from Amazon.Katie Jackson

I bought this dress because it caught my eye. Apparently, it also catches a lot of peoples' eyes, as I can't wear it anywhere without getting a compliment or two from a stranger. The compliments are usually followed with one question: "Where did you get it?"

So unique it screams boutique

This dress is perfect for wearing around the house.Katie Jackson

I want to answer that I got it at a chic beachside boutique in Tulum or that I haggled for it at a grand bazaar in Turkey. They'd probably believe me because it looks so unique — but I don't. Do I worry that so many women will go to Amazon, and we'll drown in a sea of identical dresses? No. Again, there are more than 40 colors to choose from. Even if one day I do run into a woman on the same street as me, wearing the same dress, I won't be embarrassed. I'll just tell her she has good taste and get on with my day.

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