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These 12 Amazon bestsellers took over 2023, from a falsie-like mascara to the Stanley tumbler

Top-rated products in beauty, home and more that were loved by customers all year.

Although the gifting season has come to an end, shopping sprees don’t have to. After all, the year has been filled with surprise Prime Day events, major deals and highly-rated products that seemed impossible to get. 

But if you didn’t have the chance to stock up on these sought-after items, now is your opportunity. Shop All Day contributor Chassie Post stopped by the show to reveal some of Amazon’s most Customer-Loved products, ranging in categories like home, kitchen, beauty, fashion and more. All of these items were highly rated by Amazon shoppers, and boast thousands of five-star reviews that helped earn them their top spots. 

Keep reading to discover these bestselling picks, or click below to scroll directly to each section. 

As seen on TODAY | More Amazon Customers' Most-Loved products

For more shopping finds delivered straight to your phone, text SHOP to 34318.

Amazon Customers’ Most-Loved Products seen on TODAY

Essence Lash Princess False Effect Mascara

Bring on the volume! This mascara claims to dramatize and define lashes without the clumps, giving the appearance of falsies. It even has the reviews to back it up, with over a four-star rating and 240,000 five-star reviews that suggest it is one of the best mascaras available. The price is unbeatable, too. 

Cuccio Naturale Revitalizing Cuticle Oil

For optimal nail health, your cuticles need some love. With just a few drops, the Cuccio Naturale cuticle oil coats your cuticles with a conditioning blend of oils and nutrients to protect and nourish dry areas, which eventually strengthen the nails, too. It provides all of this without the heavy greasy residue, according to the brand. 

Wet & Forget Shower Cleaner

Out of all areas of your home, the bathroom is the most difficult to clean. But this bleach-free shower cleaner promises to reach every corner and crevice of your shower and bathtub, regardless of the surface (note: test before using!), and leave it spotless. That’s because it is capable of getting rid of any unwanted soap scum, grim and body oils that scrubbing alone has difficulty removing. 

Miss Mouth’s Messy Eater Stain Treater Spray

Whether it be on your clothes, linen, carpet or furniture, this spray is tough on stains. The brand says that a few spritzes will quickly get rid of mud, grease and other stubborn stains — and it does it all without the mess and harmful ingredients.  

Affresh Coffee Maker Cleaner

Your coffee maker works hard every morning. But, we sometimes forget during our rush that it needs to be cleaned often. These cleaning tablets were made specifically for this purpose, claiming to “descale your coffee maker, fighting hard water deposits and mineral buildup for a better tasting brew.” It’s compatible with multi-cup and single-serve coffee makers, and just needs to be popped in. 

Editor’s note: For a descaling solution for Keurig machines, try the option below:

Quick & Clean Keurig Cleaning Pods

These cleaning pods also get rid of tough residues by just plopping them inside the machine. Except, they are specially made to be used with Keurig brewing machines.

SHAPERX Seamless Sculpting Bodysuit

This sculpting bodysuit went viral online because it enhances your body’s shape without feeling overly snug (In fact, the brand says it stretches and moves with you!). Some reviewers (it has over 16,000 five-star reviews) recommend wearing it on its own as a bodysuit, but it can be worn underneath clothing since it suggests to be seamless. A Shop TODAY writer even tried it out, confirming it's just as comfortable as the brand claimed.

CHICWISH Front Knit Cardigan

Believe it or not, the best part of winter fashion is the layers. Hence, why this front knit cardigan earned tons of love from shoppers. You can wear this cardigan on its own, underneath your warmest coat or as a transition piece from winter to spring. 



More Amazon Customers' Most-Loved products

Sol de Janeiro Hair and Body Fragrance Mist

Just a spritz of this hair and body mist will have you feeling — and of course — smelling, like summer. It contains notes of jasmine, vanilla, sandalwood, salted caramel, almond and other delicious scents that last. Prepare for compliments!

Hero Cosmetics Mighty Patch

It’s a very loudly spoken rule that you should never mess with irritated and red acne. But sometimes, those pesky bumps are difficult to not pick. That’s where Hero Cosmetics’ Might Patch comes in handy. These little adhesive dots stick onto the surface of a pimple, and speed up the healing process with hydrocolloid. Talk about impressive. 

Carhartt Men’s Knit Cuffed Beanie

This knit beanie is currently ranked as the number one bestselling in Amazon’s clothing, shoes and jewelry. The reason behind the love is because it is incredibly warm, cozy soft and has the right amount of stretch. And that is all based on reviews, which comes in at over a four stars with 154,000 and counting ratings. 

Sunzel Flare Leggings

Leggings don’t always have to be worn for yoga and cardio — They’re perfect for those days when you’re unsure what to wear, too. For instance, these flared leggings are a top-rated item in Amazon’s leggings category because they can easily transition from brunch to a workout. Shoppers can’t get enough of the crossover waistband, which claims to accentuate the waist. 

Stanley Quencher H2.0 Tumbler

Stanley’s Quencher H2.0 Tumbler has been the talk of the year, and is one of the most highly sought after gifting items this season. The vacuum insulation keeps drinks hot, cool and iced for long periods of time, and has a strong seal to keep the liquids from spilling. The ergonomic handle and aesthetic design also makes it pretty to have on hand, too. 

Zulay Powerful Milk Frother

This handheld frother gives a barista-like touch to your latte, cappuccino and other drinks of choice. According to the brand, the frother blends beverages faster than a fork and whisk, no matter the type of milk, powder and other ingredients you include. The compact size means this is a device you can bring during your travels and on-the-go for a quick treat.