IE 11 is not supported. For an optimal experience visit our site on another browser.

No more touch-up woes — 10 long-lasting lipsticks makeup artists love

From MAC to Charlotte Tilbury, we found beauty must-haves for up to 50% off.
Kara Birnbaum / TODAY
/ Source: TODAY

There’s nothing more disappointing than wearing a gorgeous lip shade only to find that the color has disappeared within minutes of applying it or eating a meal and seeing all of it has transferred onto your fork and left little spots without color on your lips. Like most makeup products, finding a lipstick that will last all day often comes down to trial and error. And with so many options on the market, it can be difficult deciding where to begin.

To avoid spending money on fast-fading lipsticks, we asked a handful of makeup artists to recommend their favorite smudge-proof formulas. From classic nude lipsticks to a lip stain that'll leave a lasting impression, we rounded up makeup artist-approved recommendations starting at just $4.

And just in time for National Lipstick Day, retailers are slashing prices on bestselling products to perfect your pout. So, we rounded up a few of our favorite deals you'll be tempted to add to cart as well.

Best long-lasting lipstick, according to experts

Covergirl Exhibitionist 24-Hour Ultra Matte Lipstick

“When it comes to long-lasting lipsticks, there aren’t too many moisturizing options — but this Covergirl product is matte and never really feels overly dry when wearing it," celebrity makeup artist Megan Lanoux told Shop TODAY.

This lipstick is available in 12 shades, including gorgeous reds and neutral pinks. According to the brand, it can stay on for up to 24 hours and increase lip's moisture by 40 percent!

Revlon ColorStay Ultimate Suede Lipstick

This formula from Revlon is made with moisturizing shea butter, aloe and vitamin E and has a soft matte finish that's smudge-proof.

"This is going to feel more hydrating," Lanoux said of this Revlon lipstick. "It won’t stay on as long as a liquid lipstick would, but it’s super pigmented, hydrating and will give you a much longer-lasting color than just a traditional lipstick."

Nars Velvet Matte Lipstick Pencil

When it comes to a lipstick that goes the extra mile, a matte or velvet formula is your best bet, said Lanoux who recommended this popular Nars pencil.

“Velvet lipsticks are going to feel a little bit more moisturizing on your lips than just matte," she explained, noting that matte formulas tend to dry out lips. "A velvet one is a little bit more comfortable and I find that it lasts really long while still having a matte effect."

Best long-lasting liquid lipstick, according to experts

Anastasia Beverly Hills Liquid Lipstick

If she could only choose one liquid lipstick, Lanoux says this Anastasia product would be it.

"I love the colors and the staying power is really intense," she raved. “Anastasia has really unique shades — she has these crazy bright pinks, purples, fun blues, burgundy and cherry shades — she really has every color in this product."

Not only does this pigment-packed formula deliver on its beautiful color, but it also has intense staying power and boasts an easy-to-use applicator that makes application a breeze.

Revlon Colorstay Overtime Lipcolor

This top-rated lipstick from Revlon features a liquid formula on one end and a glossy version on the other. "So if you wanted to keep it more matte you could just use the color," notes Lanoux. And if you want a more shiny effect, just layer on the gloss.

"You’ll need a makeup remover to get it off, it’s so intense," she added. "This is great if you’re getting married or if you’re going somewhere where you just don’t want to mess with your makeup."

NYX Professional Makeup Soft Matte Lip Cream

You get your hands on an incredible product for less than $7. This lightweight matte cream feels like a mix of a lipstick and a gloss — and it delivers on color.

"This has a soft, matte, soufflé texture," pointed out makeup artist Jennifer Nam. "It's not very liquidy, so it's easy to build and very comfortable. You can layer it very thin or build it up. It's not going to last you eight hours, but it's still a really great option."

Covergirl Outlast Lip Color

"This an oldie but a goody. I discovered this when I was in high school and it's still around," said Nam. "This is great for the person who prefers to put on a lip product that you put on once and forget about it."

According to the brand, this formula gives you up to 24 hours of transfer-resistant color. Just seal in the long-lasting power with the hydrating top coat!

Best long-lasting lip liner, according to experts

“Make sure you don’t skip out on using a lip liner, especially if you’re using a bold color," Lanoux advises. "A lip liner will give your look definition, prevent it from feathering and help your lipstick stay on longer."

NYX Professional Makeup Suede Matte Lip Liner

This matte lip liner is a great budget-friendly option with staying power, says Lanoux. “They have so many shades of this liner and it’s only $4 — it’s amazing.”

NYX offers this product in 48 shades, including traditional reds and soft pinks — plus, a bunch of fun colors like fuchsia and peach.

Nars Precision Lip Liner

Nars Precision Lip Liner is a great quality product that will help keep your lipstick in place throughout the day. "It glides on, it's easy to use and it's long-lasting," said Nam.

This Nars option has an over four-star average rating on Sephora — and people can't seem to get enough.

"Great liner! It's smooth and pigmented," wrote one customer. "Creamy so it's easily blended but stays in place all day."

Best long-lasting lip stain, according to experts

L'Oreal Paris Rouge Signature Lip Stain

A cheaper alternative is this unique lip stain from L'Oreal. “This gives your lips a bit of hydration and while you may have to reapply, it’s comfortable and lasts,” Lanoux said.

This formula feels practically weightless and delivers intense pigment every time you apply. With 20 shades, there's bound to be a color that you don't already have in your collection.

National Lipstick Day sales 2022

Friday, July 29 is National Lipstick Day! While we're celebrating by popping on our own favorite lip colors, retailers are busy slashing prices on lipsticks and liners in honor of the beauty holiday. With discounts like these, now's the time to stock up on your go-to brands or try that bold shade you've always wanted. We rounded up six standout deals below from Sephora, Ulta and more.

MAC Lipstick Matte

Through July 31, this stunning matte lipstick is on sale for 50% off. With promises of full coverage, intense pigment and 26 shades to choose, it's a can't-miss deal.

Clinique Pop Lip Color + Primer Lipstick

Clinique's highly rated primer lipstick is on sale through July 31, too. The brand says the "weightless" formula can provide color and moisture for up to eight hours.

Laura Mercier Velour Extreme Matte Lipstick

Sephora slashed the price of this matte lipstick in half, so you can grab it for just $15. The formula is matte, creamy and said to be long-lasting — so you can glide it on and rock some vivid color for hours after application.

Elizabeth Arden Lip Color

Not only does this lip color come in a range of bold and subtle colors, but it is also formulated with hydrating ingredients like vitamin E and maracuja oil. It comes in 15 different shades in matte and satin finishes.

Yves Saint Laurent The Slim Velvet Radical Matte Lipstick

Thanks to Sephora's National Lipstick Day deals, you can snag this designer formula on sale for less than $20. But some shades are already out of stock, so we suggest scooping up a tube for yourself while you still can!

Charlotte Tilbury Iconic Matte Lip Kit

If you want to grab a little bit of everything on sale, Charlotte Tilbury's matte lip kit has you covered. It includes a matte lipstick and liner of your choice, and you can score the bundle for 40% off right now.

For more stories like this, check out:

Subscribe to our Stuff We Love and One Great Find newsletters, and download our TODAY app to discover deals, shopping tips, budget-friendly product recommendations and more!