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Fans thought Taylor Swift’s Grammys outfit was a ‘Reputation’ red herring — but it had another meaning

Another era is on the way.
/ Source: TODAY

Taylor Swift's Grammys outfit came with a big reputation.

Swift arrived to the 2024 Grammy Awards in Los Angeles in a stunning strapless white gown, with black elbow-high gloves.

The stark tones of her Grammys look, combined with the new black-and-white tint to her profile pictures online, fueled theories that Swift’s next major announcement will center on the re-recording of her sixth studio album.

The original album art for “Reputation” featured the singer in black and white with print covering the side of her face, almost like a newspaper.

Swift's acceptance speech for her 13th Grammy Awards complicated that theory, however: She revealed a new album, "The Tortured Poets Department," is on the way in April. This album cover is black and white, like "Reputation."

Along with a black choker and silver necklaces, Swift wore a necklace with a clock set to the time 3:15, leading fans to believe something might come out on March 15.

Taylor Swift
Taylor Swift at the 2024 Grammy Awards.Frazer Harrison / Getty Images

Swift took home two Grammys at this year's ceremony — best pop album, as well as the coveted album of the year award. She made history as the first and only artist to receive the album of the year trophy four times.

During her banner 2023, which started with launching her international "Eras Tour" and ended with being named Time's Person of the Year, Swift reached new heights of fame due to her high-profile relationship with Kansas City Chiefs tight end Travis Kelce.

Kelce did not attend the Grammys as Swift's date because the player is currently chasing his own success. The Chiefs are set to take on the San Francisco 49ers in the 2024 Super Bowl Feb. 11, with hopes of becoming the first back-to-back champions in nearly 20 years.

Swift is scheduled to perform in Tokyo on Feb. 10, the day before the Super Bowl. But factoring in a time change and private jet usage, it's possible for Swift to make it Las Vegas with time to spare before the 6:30 p.m. ET kickoff.