TODAY | August 21, 2013
>> denver is one of the finest cities in america, great to visit, but how much would you pay for a one night stay there? we go inside a very unique place with a very large price tag.
>> reporter: imagine spending $50,000 for a night in a hotel.
>> $50,000 a night would turn me off. $50 a night, i'm entertained.
>> reporter: in denver, that's the price tag for an inflatable hotel room 20 feet in the air over a parking lot . enough to buy a new mercedes benz , a year of college tuition or groceries for the average family.
>> i wouldn't pay $50,000 for that.
>> it's called the hotel rehearsal. a pronlt for a local arts festival .
>> it's significant. it's inflated to you see air compressors and eating and cooling. there's a full working bathroom, a sofa and a bed.
>> a working bathroom with a working shower.
>> i'm 6'2" and i fit in here comfortably. bathroom is a little bit small but the shower i would gladly take, especially 20 something feet above the ground.
>> reporter: the 5 by 7 hotel room is small but the large price tag is also a donation to the arts.
>> it's a once in a lifetime opportunity that we're trying to promote here. it's not every day you can spend a night in a hotel room like this. you are supporting the arts. you are able to spend a night in this incredibly school structure.
>> reporter: with a clear plastic roof the room comes with an amazing roof. it also includes tiffany earrings and party for your friends and i pods.
>> would you pay $50,000 for that.
>> it comes with tiffany earrings.
>> it does?
>> reporter: the project is the brain child of the architect that wants people to think.
>> architecture can be mobile, that goes up and down and vertically. architecture is performed as well as built. it's a parking lot until you use it as a hotel and if you use it as a hotel enough times then that's a hotel.
>> reporter: for $50,000, art is truly in the eye of the beholder . for today, nbc news, los angeles .
>> by the way, the hotel rehearsal will be in place until september 2nd . would you