Sign up for the TODAY newsletter

You have successfully subscribed to the TODAY newsletter.

Subscribe now and get trending stories, celebrity news and all the best of TODAY.

Meet the 6-year-old launching his own toy line with Walmart

More retailers are foregoing traditional celebrity endorsements, instead turning to social media standouts to represent their brands — and the latest has led to a major toy deal. Ryan, the 6-year-old who stars in the wildly popular YouTube series Ryan ToysReview, is launching his own line of toys with Walmart called Ryan's World. TODAY's Craig Melvin reports.

Best of TODAY

Play All