Meet the 6-year-old launching his own toy line with Walmart
02:49More retailers are foregoing traditional celebrity endorsements, instead turning to social media standouts to represent their brands — and the latest has led to a major toy deal. Ryan, the 6-year-old who stars in the wildly popular YouTube series Ryan ToysReview, is launching his own line of toys with Walmart called Ryan's World. TODAY's Craig Melvin reports.