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A bottle of this nail polish sells every 2 minutes in the US

by Jordan Muto /  / Updated  / Source: TODAY

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When it comes to top trendy colors of the moment, one hue is a sure bet: rose gold.

From jewelry to hair color, this pink, shimmery hue is certainly having a moment. So it might come as no surprise that this color is incredibly popular in the world of nails as well.

Apparently, Sally Hansen sells one bottle of its Miracle Gel "Terra Coppa" nail polish every two minutes in the U.S., according to the company. That's 262,800 bottles a year to give some perspective. The brand's rose gold color officially hit drugstore shelves in July 2015 is just as popular as Queen Elizabeth's favorite, Essie's "Ballet Slippers," which sells 30 bottles every hour.

TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! Just so you know, TODAY does have affiliate relationships. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.

Sally Hansen Miracle Gel Nail Color Terra Coppa, $10, Amazon

Sally Hansen Miracle Gel Terra Coppa
Jet

The rose gold is muted and softer than your classic silver or gold, thanks to the addition of warm earth tones. It's perfect for the person who wants a metallic touch without going for the full disco ball status (though they are fun for a temporary party look). And, as Glamour proved, the color looks great on a range of skin tones. Plus Sally Hansen's gel polish is incredibly easy to use and will stay put for almost a week!

If you're inspired to give it a try, we've rounded up several other shades that will give you a similar look.

Pastorale, $20, Nordstrom

Rose gold nail polish
Nars

Essie Penny Talk, $9, Amazon

Essie Penny Talk
Amazon

Deborah Lippmann Earth Angel, $18, Sephora

Deborah Lippmann nail polish
Sephora

Marc Jacobs Beauty Enamored Hi-Shine Nail Polish, $18, Sephora

Marc Jacobs rose gold nail polish
Sephora

OPI Cozu-melted in the Sun, $11, Amazon

OPI Nail Polish
Sally Beauty

Zoya Meadow, $10, Amazon

Zoya nail polish
Amazon

This story was first published on June 21.

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