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Ulta’s 21 Days of Beauty: Everything you can grab for 50% off today

The 3-week event is officially underway!
Kara Birnbaum / TODAY

We've been looking forward to the return of Ulta's 21 Days of Beauty event — and luckily for us, it's back right now.

The second installment of the bi-annual event kicked off on Sunday, August 27 and is expected to last through Saturday, September 16, 2023. Over the course of the next three weeks, the retailer will offer daily deals at a 50% discount on select beauty products from brands such as First Aid Beauty, Solawave, IT Cosmetics and more — even tossing in some "Surprise Steals" that won't be revealed until day-of.

If you're late to the savings, don't worry! We rounded up all of the best deals that you can shop today for 50% off, so you won't miss out on any more. Keep reading to shop skin care and makeup favorites for as little as $10.

Ulta 21 Days of Beauty Deals: Sept 1, 2023

Kylie Cosmetics Pressed Powder Blush

This vegan palette is available in five earthy shades, and, according to the brand, the blush goes on smooth and blends easily.

Fresh Floral Recovery Calming Mask

Address uneven skin tone and problematic texture with this calming mask, which shoppers love. One reviewer wrote, "I use this every night and I wake up with glowing skin. Not oily, goes on so smooth and is super lightweight."

Lancôme Monsieur Big Volumizing Mascara

If you're in the market for a new mascara, this volumizing option is one you'll want to grab while it's on sale. "It’s my favorite because it goes on so evenly and one coat does the trick. It darkens my lashes while creating volume, definition, and beautiful length," wrote one reviewer.

Osea Undaria Algae Body Butter

This hydrating body cream promises to keep skin nourished for up to 72 hours, and reviewers notice the long-lasting effects. One shopper wrote, "My skin is soft and smooth and stays moisturized for probably a day or two after applying."

Clarins Total Eye Lift Firming & Smoothing Eye Cream

The brand says you'll acheieve eye lifting effects in as little as 60 seconds, due to the cream's ingredients, which includes skin-firming organic Harungana extract.