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The Tarte Shape Tape Concealer is on sale right now

You can shop this Tarte bestseller and select Shape Tape favorites for 30% off.
Writer Jillian Ortiz before and after using Shape Tape Contour Concealer
TODAY Illustration / Courtesy Jillian Ortiz

If you've ever watched a popular beauty YouTuber talk about their favorite products, you've probably heard them mention the Tarte Shape Tape Concealer.

The cult-favorite concealer has become well known for its high-coverage formula, and it was recently recognized as an Allure Readers' Choice Award 2021 winner. Though, it's also become known for hardly ever going on sale — which is why Tarte's latest discount code is a major deal!

Through Jan. 14, the retailer is celebrating its fourth annual International Shape Tape Day with deals on its most popular products. Right now, shoppers can score 30% off the Shape Tape Concealer and beauty favorites from the Shape Tape collection as well as 40% off select bundles by using the code SHAPETAPE at checkout.

Tarte Shape Tape Concealer

The formula comes in 35 different shades and is meant to dry down to a matte finish. It includes mango seed and shea butter to condition dry skin, though its matte finish makes it a good fit for oily skin types as well. It typically retails for $29, but the coupon code brings the price down to just $20!

Tarte says that one tube of this creamy concealer is sold every 12 seconds, and it's easy to see why. If you've ever tried Shape Tape, you know that it gives impressive coverage — especially for those stubborn dark circles.

"Like many people, this concealer has become a staple in my makeup collection because it covers dark circles and spots really well, and it basically blurs out any imperfections on your face," Shop TODAY's former Commerce Editorial Assistant Camryn La Sala told us. "I have struggled with dark under-eye circles my entire life and spent hundreds of dollars experimenting to find the perfect concealer until Shape Tape fell into my lap."

Writer Jillian Ortiz before and after using Shape Tape Contour Concealer
Courtesy Jillian Ortiz

La Sala says the coverage is so great that she is typically able to skip foundation when she uses it.

"I have literally been stopped in the street to be asked what face makeup I wear," La Sala told us. "I’ve never really been a foundation girl since the coverage is always a little too heavy for me. Instead, I’ll sometimes wear tinted moisturizer, but I usually just use Shape Tape in the areas on my face that need it (a little goes a long way!) and then finish off with some face powder."

Nearly 20,000 Tarte shoppers have given it a five-star rating, noting its full-coverage, lightweight feel and long-lasting results.

"This covers up the lack of sleep and stress of being a stay-at-home mom of three small children!" wrote a reviewer. "It doesn’t crease and stays all day! Love this! Thanks, Tarte!!"

Tarte shoppers are also obsessed with how moisturizing the concealer is, especially for those who may have dryer skin types.

"The Shape Tape Concealer goes on smooth, absorbs oils, yet (is) non-drying," praised a reviewer. "Full coverage, a little goes a long way."

On top of that, shoppers also love how buildable it is, claiming it helps them achieve a "flawless" look.

"Coverage is amazing!" wrote another reviewer. "By starting with this and building, I have an awesome and a finished, flawless look! [And it] covers my acne, which is one of my top concerns!"

Tarte International Shape Tape Day Sale 2022

Tarte Shape Tape Ultra Creamy Concealer

The original Shape Tape concealer gets a hydrating upgrade with this creamier, full-coverage formula. The brand promises a matte finish and 24-hour moisturizing powers.

Tarte Face Tape Foundation

Who said full-coverage foundation had to feel thick and heavy? This Tarte favorite is lightweight and offers a matte effect, without creating a dry and cakey look. Ingredients like hyaluronic acid and snow mushroom minimize the appearance of pores and plump the skin.

Tarte Maneater Liquid Eyeliner

A cat eye will never go out of style. Create more precise and even lines with this liquid formula, featuring a lash-enhancing pigment and a micro brush tip for easy application.

Tarte Shape Tape Pressed Powder

A quality pressed powder is essential for that perfect skin look! Reviewers rave about this Shape Tape must-have's long-lasting wear and ability to cover signs of hyperpigmentation.

Tarte Shape Tape Stay Spray Vegan Setting Spray

A beauty routine is never complete without the final touches of a setting spray. According to the brand, this vegan formula will "lock down your look for 16 hours." Plus, it won't fade, transfer or melt into fine lines and wrinkles.

Tarte Shape Tape Ultra Creamy Concealer Value Set

With this bundle, you can score the creamy version of Tarte's bestselling concealer as well as a free set of three minis: the Deluxe Maneater Mascara, Deluxe Shape Tape Glow Wand and Deluxe Shape Tape eye cream. During the brand's three-day sale, this $55 bundle will be discounted to just $29.

For more beauty bag must-haves we're loving, check out:

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This article was originally published on Oct. 8, 2019.