A tube of this concealer is sold every 12 seconds — and it's on sale for 25% off

One TODAY editor swears by it for covering dark circles.
Camryn La Sala
By Daniel Boan and Rylee Johnston

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If you've ever watched a popular beauty YouTuber talk about their favorite products, you've probably heard them mention the cult-favorite Tarte Shape Tape concealer.

The popular concealer has become known for its high-coverage formula, though it's also become known for hardly ever going on sale — which is why Tarte's latest discount code is a major deal!

Right now, you can get the concealer on sale for 25% off until April 1, when you use the code BESTIES at checkout. Your discount will go up to 30% off if you have a Tarte Rewards account!

Shape Tape Contour Concealer

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The formula comes in 30 different shades and is meant to dry down to a matte finish. It includes mango seed and shea butter to condition dry skin, though its matte finish makes it a good fit for oily skin types as well. It typically retails for $27, but the coupon code brings the price down to $20.25!

Tarte says that one tube of this creamy concealer sold every 12 seconds in 2019, and it's easy to see why. If you've ever tried Shape Tape, you know that it gives impressive coverage — especially for those stubborn dark circles.

"Like many people, this concealer has become a staple in my makeup collection because it covers dark circles and spots really well, and basically blurs out any imperfections on your face," Shop TODAY's Commerce Editorial Assistant Camryn La Sala told us. "I have struggled with dark under-eye circles my entire life and spent hundreds of dollars experimenting to find the perfect concealer until Shape Tape fell into my lap."

La Sala says the coverage is so great that she is typically able to skip foundation when she uses it.

"I have literally been stopped in the street to be asked what face makeup I wear," La Sala told us. "I’ve never really been a foundation girl since the coverage is always a little too heavy for me. Instead, I’ll sometimes wear tinted moisturizer, but I usually just use Shape Tape in the areas on my face that need it (a little goes a long way!) and then finish off with some face powder."

Over 14,000 Tarte shoppers have given it a five-star rating, noting its full-coverage, lightweight feel and long-lasting results.

"This covers up the lack of sleep and stress of being a stay at home mom of three small children!" wrote a reviewer. "It doesn’t crease and stays all day! Love this! Thanks Tarte!!"

Tarte shoppers are also obsessed with how moisturizing the concealer is, especially for those who may have dryer skin types.

"The Shape Tape Concealer goes on smooth, absorbs oils, yet (is) non-drying," praised a reviewer. "Full coverage, a little goes a long way."

On top of that, shoppers are also loving how buildable it is, claiming it helps them achieve a "flawless" look.

"Coverage is amazing!" wrote another reviewer. "By starting with this and building, I have an awesome and a finished, flawless look! Covers my acne which is one of my top concerns!"

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