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Tarte Shape Tape concealer is at its lowest price ever — but not for long

Score the cult-favorite product at 53% off this week.

While #BeautyTok has become the go-to digital destination for sharing makeup tips and tricks, beauty YouTube once held that coveted spot in the zeitgeist. Much like we see on TikTok today, there were a few products that became bestselling, cult favorites among viewers. One that has stood the test of time? Tarte’s Shape Tape concealer. And right now, it’s available at a major discount.

Loved for providing a lightweight feel while still executing high-coverage pay-off, the concealer has garnered over 20K five-star ratings from reviewers on Plus, the proof is in the popularity: Eight years since Shape Tape launched, Tarte says it still sells one tube every four seconds! 

Tarte Shape Tape Full Coverage Concealer

A full-size tube of the concealer (the classic full coverage version along with its radiant and ultra creamy spin offs) typically retails for $32, but this week you can score it on sale for just $15 — which the brand says is its steepest discount ever.

The International Shape Tape Week sale runs Jan. 21 through Jan. 27 at Ulta (online and in stores) and on TikTok Shop, and Jan. 25 through Jan. 28 on Better yet, is offering free shipping on all Shape Tape orders through Jan. 28, and Ulta is offering free shipping on orders over $35! With the sale ending soon, now’s the time to stock-up if you’re a Shape Tape devotee.

The sale is part of Tarte’s 25th anniversary celebration, which also includes a charitable “Tarte Kindness Tour” with stops in 25 cities throughout the country, starting with Los Angeles and Dallas this month. (The brand says it will crowdsource future stops on its social media platforms.) The year-long tour will include surprise pop-ups and giveaways for shoppers, give-back events for teachers and more, according to the brand.

The classic formula comes in 38 different shades and is meant to dry down to a matte finish. It includes mango seed and shea butter to condition dry skin, though it’s a good fit for oily skin types as well. 

“Like many people, this concealer has become a staple in my makeup collection because it covers dark circles and spots really well, and it basically blurs out any imperfections on your face,” Shop TODAY’s former Commerce Editorial Assistant Camryn La Sala told us. “I have struggled with dark under-eye circles my entire life and spent hundreds of dollars experimenting to find the perfect concealer until Shape Tape fell into my lap.”

La Sala says the coverage is so great that she is typically able to skip foundation when she uses it.

“I have literally been stopped in the street to be asked what face makeup I wear,” La Sala told us. “I’ve never really been a foundation girl since the coverage is always a little too heavy for me. Instead, I’ll sometimes wear tinted moisturizer, but I usually just use Shape Tape in the areas on my face that need it (a little goes a long way!) and then finish off with some face powder.”

“This covers up the lack of sleep and stress of being a stay-at-home mom of three small children!” wrote a reviewer. Another simply listed its merits: “Goes on smooth, very little creasing, non drying.”

Tarte shoppers are obsessed with how moisturizing the concealer is: “The Shape Tape Concealer goes on smooth, absorbs oils, yet (is) non-drying.” Another reviewer praised the product saying, “Full coverage, a little goes a long way.” 

Plus, they love its buildable texture, claiming it helps them achieve a “flawless” look. “Coverage is amazing!” wrote another reviewer. “By starting with this and building, I have an awesome and a finished, flawless look! [And it] covers my acne, which is one of my top concerns!”

More Tarte Shape Tape deals

Tarte Shape Tape Ultra Creamy Concealer

The original Shape Tape concealer gets a hydrating upgrade with this creamier, full-coverage formula. The brand promises a matte finish and 24-hour moisturizing powers.

Tarte Shape Tape Radiant Medium Coverage Concealer

Offering lighter coverage than the original Shape Tape, this version was designed for a "no-makeup-makeup" look, according to the brand. It's perfect for days when you want your freckles or natural texture to shine through and works on all skin types.