It’s the eve of Memorial Day weekend which means it’s almost time to shop the steep deals that come with the three-day shopping holiday. To celebrate, Target dropped a “Hello Summer Sale” and — and just added brand-new deals today.
In an effort to help you sort through the digital aisles, we scoured the site and are sharing our top picks, including 84% off Vera Bradley, 58% off Staub, 50% off Ring and more major markdowns on popular name-brand finds.
Don’t forget to check back in for updates this weekend — we’ll continue to add new information and deals to this story now through May 26.
When is Memorial Day?
This year, Memorial Day — often considered the unofficial start of summer — falls on Monday, May 25.
When is the Target Memorial Day sale?
According to a press release, Target’s 2026 Memorial Day sale is a multi-day savings event running from May 18 through May 26 with major deals available in stores and online. There will also be four days of exclusive deals starting May 23, with 40% off sandals, 30% off swim and 20% off sunscreen to kick off the holiday weekend.
Target Hello Summer Sale deals
For less than $5 get your hands on these flip-flops, which come in four colors. At this price, you can snag a few options!
For days spent by the beach, pool or sprinkler, you can’t go wrong with these EVA slides, currently 30% off. They’re also comfortable enough for wearing out and about!
Kick off your summer in the sun with this under-$10 pool float! According to the brand, it’s easy to inflate, has comfortable back and arm rests and even features a cup holder for your water or canned beverage.
This timeless V-neck top is double layered and made from a cotton-spandex blend, lending it a sculpting fit and feel. The brand notes that it can be worn solo or as a base layer, and it’s available in white, black and springtime yellow.
Ideal for beach days, park picnics and beyond, this soft-sided cooler is spacious, lightweight and even works as an on-the-go tabletop, thanks to the cup holders on the firm lid. It also comes in green and blue!
For camping, soccer games and even sitting in your own backyard, this foldable chair is a worthwhile buy, especially while it’s less than $20.
For dinners out, travel days and beyond, these timeless shorts are ones he’ll turn to time and time again. Score them while they’re under $20!
For carrying all of your summer essentials, reach for this Vera Bradley shoulder bag — now over 80% off! We love the zip closer at the top and zip pocket inside to keep everything secure.
Featuring a flattering twist at the waist and easy midi length, this dress is simple yet will leave you feeling put together. It comes in solid black, too!
Right on time for grilling season, this salt and pepper grinder set makes cooking so much easier. Not only does the single-hand design let you season food with the touch of a button, but you can also easily adjust each tool for a finer or coarser grind.
This spacious cooler makes transporting your drinks and food easier, and fits up to 24 cans, per the brand.
I (Shop TODAY associate editor Erica Marrison) own and love this Igloo cooler. It accompanied my friends and I on many beach trips last year and we especially appreciated the rolling feature at the beginning of the day when the cooler is jam packed.
These chic sandals come in five neutral shades of vegan leather and are sure to elevate any summer look without sacrificing comfort. Pair them with denim, cargo pants, a linen skirt... the options are endless!
For the weekend getaway on your calendar, opt for this 100% cotton travel bag. It features two side pockets and a third that unzips to become a trolley sleeve for sliding over your luggage handle, per the brand. Right now it’s 76% off!
Crocs are a summer staple — good for gardening, rocky beaches and even rushing around to kids’ seasonal activities. Right now, this pair is 20% off and comes in 10 color options!
Get ahead of summer night sweats with this set of two cooling pillows, currently 40% off. They’re filled with down alternative gel fiber and covered with 100% cotton material, which is breathable and safe for those with asthma, allergies and other sensitivities, per the brand.
Ideal for summer adventures, this small backpack features two water bottle (or travel mug) slots and two zippered compartments. Ahead of Memorial Day it’s nearly 60% off.
Ice makers are having a moment and they’re especially useful for summertime cocktails. This 40% off option can make 26 pounds of ice per day, according to the brand! Plus, it has a history of being popular with our readers.
Prep healthy meals for the whole family with this air fryer which can help you cut down on cooking oil. Right now it’s 50% off!
These reader-loved Staub dishes lend an elevated touch to your kitchen. They’re nearly 60% off and available in seven hues, making it easy to match them to your existing kitchen decor.
Whether you’re hosting a Memorial Day backyard party or just need an air fryer for feeding the family year-round, consider this 40% off option by Gourmia. The best part? The basket is dishwasher-safe, per the brand.
Patio umbrellas are essential for delivering shade in the heat of the summer, but many high-quality options can run a high price tag. Not the case with this Best Choice Products pick, which is 42% off! With hundreds of five-star reviews, it boasts a UPF 50 fabric, certified to diffuse sunlight, and the easy-to-use crank and push-button tilt let you customize your shaded space with ease.
Thanks to their range of flavors and brewing efficiency, Keurig is one of the most well known brands in the pod-based coffee game. This mini version will save you counter space and right now, it’s 30% off!
If you’ve been interested in a home security setup, opt for this Ring starter set. With an external doorbell and indoor camera, it connects to an app on your phone to show you video footage when someone’s at the door. Ahead of Memorial Day it’s 50% off!
This Birdfy smart feeder makes the perfect gift for the bird watcher in your life. Allowing you to see birds up close, it features waterproof cameras with HD video, full-color night vision, AI-powered bird recognition and more! Right now it’s 30% off.
Whether for a personal treat or a gift, this towel warmer makes for an everyday indulgence you’ll truly enjoy. According to the brand, it heats up quickly so you don’t need too much prep time. And after an hour, it shuts off automatically for safety. Currently it’s 70% off!
This zero gravity chair, seen on TODAY, will take your chill game to the next level. Made to put your body in a “zero gravity” state, it works to relieve pressure on your joints and spine, per the brand. The chair features a lockable reclining system, a flexible corded backing and smart extras like a side tray with a cupholder, a pocket for your phone or tablet and a cushioned headrest. Better yet, it’s available in more than 20 colors.
Wine glasses break more often then we’d like to admit, so there’s almost always space for a fresh set. These ones come in an elegant yet versatile shape and are made from crystal, per the brand. Still, they’re dishwasher-safe! Score them while they’re 30% off.
Have travel plans for the summer? Snag this hardside suitcase while it’s 20% off!
Currently 25% off, these noise-cancelling headphones are wireless, lightweight and feature spatial audio, per the brand.
How we chose Target ‘Hello Summer Sale’ deals
The Shop TODAY editors and writers search the internet to find the best products and sales out there. We research products, interview experts and use our own personal experiences to curate our recommendations and make shopping easier for our readers.
For paid content, the Shop TODAY editorial team independently chooses products to recommend that are sold by the retailer (in this case, Target). The retailer does not review or approve the content. Learn more about Shop TODAY.
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