On Amazon Prime Day, everyone wants to take advantage of a good price, but what actually qualifies as a good deal?
Our team has combed through over 400,000 Prime Day deals (and still going!) on everything from bed sheets to mascara since the start of the event, but we’re also seeing rare discounts on some goods that don't typically see markdowns. We’re talking about sales on high-end Sunday Riley skin care products, Shark hair tools, Apple Watches and a ton more.
How do we know these deals are actually good? We've individually sourced every deal below and analyzed the pricing history using the pricing tool CamelCamelCamel to see exactly how many times the item goes on sale on Amazon. The deals we're including below have only been on sale twice or less this year.
Keep reading to shop the "rarest" Prime Day deals we've seen so far.
Rare Prime Day deals | Lightning deals | Sign up for SMS | How we chose
Rare Prime Day 2024 deals
Laneige Vanilla Lip Sleeping Mask
We hardly ever see Laniege on sale, so 20% off this overnight lip mask loaded with moisturizing hyaluronic acid and antioxidants is a can't-miss during Prime Day.
“I put it on right before bed, and wake up with my lips still feeling moisturized when I usually have to reapply — even in the dead of winter when the air is dry," says associate editor Lauren Witonsky. "It is not sticky whatsoever, a little goes a long way and the mango flavor smells delicious (I now want to try them all).”
Levi's Womens Shaping Skinny Jeans
The best part about skinny jeans is that you can never have one too many pairs! This style from Levi's comes in sizes 22-42 and more than a dozen different washes, so there's a pair for almost everybody.
You can shop them now at their lowest price ever, according to CamelCamelCamel, at for under $20.
Moroccanoil Hydrating Shampoo
If you're low on shampoo, this one is perfect to add to your cart. Formulated with nutrient-loaded argan oil, it's ideal for increasing shine, smoothness and moisture in your tresses, according to the brand.
In 2022, this shampoo was as low as $11, and this Prime Day it's only $19.50.
Olaplex No.7 Bonding Oil
When it comes to Olaplex, Amazon has you covered. This bonding oil promises to leave dry hair feeling soft, shiny and hydrated. One Shop TODAY writer even left this bonding oil a shining review and noted how smooth her hair looked after using it.
According to CamelCamelCamel, this bonding oil was at its lowest in June ($20.97).
Levi's Men's 505 Regular Fit Jeans
It can be hard to catch a good pair of jeans on sale, but Amazon is discounting this top-rated pair of Levi's by 51% this Prime Day. There is a variety of colors available (eight, to be exact), along with multiple styles and sizes to choose from. For the price, you can stock up on a few pairs of jeans or just add one pair to your cart.
Braun Series 5 5120s Electric Shaver
A good electric razor can be hard to come by, but this model from Braun has over 6,000 verified five-star ratings from Amazon shoppers. It can be used on wet or dry skin and features two shave modes, says the brand. According to CamelCamelCamel, this 31% discount is the biggest markdown it has seen to date.
Sunday Riley C.E.O. 15% Vitamin C Brightening Serum
This vitamin C serum from Sunday Riley promises to help brighten skin and give it a firmer appearance. We think it’s a great addition to your skin care routine — and your Prime Day shopping cart (especially at 20% off).
Carote 11-Piece Nonstick Pots and Pans Set
Upgrade your kitchen with a new cookware set! These pots and pans are nonstick and versatile for all types of cooking.
According to CamelCamelCamel, this set is at its lowest price ever, at 50% off.
Shark HT202 SmoothStyle Heated Comb + Blow Dryer Brush
This two-in-one heated comb and blow dryer brush from Shark is a 2024 Shop TODAY Beauty Awards winner — and it's on deal! Now under $100, it's at its lowest price ever, according to CamelCamelCamel.
Igloo Ice Maker Machine
If your freezer doesn't feature a built-in ice machine, a countertop appliance like this one can make all the difference in the summer months. The brand says it can make a batch of ice in as little as seven minutes.
According to CamelCamelCamel, this ice maker is at it's lowest ever at $89.99.
Drybar The Single Shot Round Blow-Dryer Brush
Upgrade your hair tool collection and perfect a blowout in a fraction of the time with this brush from Drybar.
In August 2023, this Drybar hair tool was at its lowest at $77.50, according to CamelCamelCamel.
Oral-B Genius X Limited Rechargeable Electric Powered Toothbrush
It’s time to replace your toothbrush! The rechargeable electric toothbrush is on deal for 50% off and worth grabbing on deal now — according to CamelCamelCamel, this electric toothbrush hasn't been this low in price since last year.
Hatch Restore 2 Sunrise Alarm Clock
Having trouble waking up on time or feeling like you had a good nights sleep? This sunrise alarm clock promises to make waking up easier.
According to CamelCamelCamel, this is lowest-ever price for the Hatch Restore 2 Sunrise Alarm Clock. It was previously $159.99 in December 2023.
Apple Watch SE (2nd Gen)
If you're looking to maintain your fitness goals, this gadget is sure to keep you motivated. According to CamelCamelCamel, this model is at its lowest price ever! The Apple Watch SE was only as low as $179.99 in November 2023.
Bose QuietComfort Wireless Noise Cancelling Headphones
Don't like earbuds? The brand says these over-ear headphones are comfortable on your ears and noise-canceling.
According to CamelCamelCamel, at under $200, this is the lowest-ever price for this model.
Dyson Corrale Hair Straightener
You don't want to miss out on major savings on this popular hair tool. The brand says it can deliver smooth-looking hair, thanks to three precise heat settings to suit your hair type.
According to CamelCamelCamel, this is the second-lowest-ever price for the Dyson Corrale Hair Straightener — it was $299.99 in December 2023.
Dyson Purifier Cool TP4B Purifying Fan
We've still got a few months left of summer! Stay cool thanks to this rare deal on this two-in-one fan from Dyson. It features 350-degree oscillation and a HEPA filter that removes up to 99.97% of harmful, irritating particles, according to the brand.
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How we chose the best rare Prime Day deals
We meticulously combed through over 445,000 products on sale during Amazon Prime Day 2024 to determine the absolute best Prime Day deals during the two-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
