Amazon Prime Day, an event created by Amazon, is technically over, but don't worry, there are still plenty of stellar deals worth shopping.
If you're looking for items with low prices, we scoured through thousands of items and found impressive markdowns. And we actually mean impressive — everything we rounded up below is all under $25. You'll find a curated list of our favorite deals, such as Apple AirTags, bestselling L'Oreal products, Laura Geller makeup and so much more.
Best Prime Day beauty deals under $25
A bestseller and Shop TODAY favorite, score this volumizing Maybelline mascara for under $10 this Prime Day.
Even if you can't regularly shell out for a manicure, you can still achieve strong, shiny nails at home. One of Amazon's top-selling nail strengtheners, currently on sale for the price of an iced latte, is loaded with lush ingredients like jojoba seed oil and four types of vitamins to reverse brittleness and dryness quickly.
More nail Prime Day deals under $25
This under-$10 serum and roller is packed with all the right ingredients to completely rejuvenate the under-eye area. Use it to de-puff eye bags, reduce dark circles and boost your skin’s hydration.
“The first thing I noticed when I pumped the foundation on my hand was that it didn’t have a discernible scent,” explained Shop TODAY contributing writer PJ Gach. “Because I have sensitive skin, a fragrance doesn’t work for me. This skin tint has a water base, making it incredibly light on my face. The formula contains niacinamide and an 82% hydrating serum.”
Use this hydrating illuminator to enhance your skin’s natural glow and give it a bronzing boost!
These facial pads are formulated with niacinamide and vitamin C to gently exfoliate your skin, dark spots and providing brighter skin, says the brand.
Use these top-rated toner pads to fight against wrinkles, nourish the skin and improve your natural moisture barrier.
With all this makeup and skin care you’ll be stocking up on in the next four days, you should consider updating your storage bag. This travel pouch is a great option, with its waterproof design, durable construction and spacious interior.
More makeup bag Prime Day deals under $25
- Caboodles On-the-Go Girl Case, $12.40 (was $15.38)
- Bagsmart Hanging Toiletry Bag Organizer, $19.99 (was $27.99)
Achieve a radiant glow and flawless base with this correcting powder foundation. The pearl-infused formula leaves a satin-finish that can help to minimize the look of fine lines and wrinkles.
More Amazon Prime Day Laura Geller Beauty deals
- Laura Geller Retractable Black Kabuki Brush, $12 (was $21)
- Laura Geller The Ideal Fix Concealer, $21 (was $26)
- Laura Geller Baked Blush-n-Brighten Marbleized Blush, $22.60 (was $27)
This award-winning, non-greasy body oil from Bio-Oil can help improve the look of scars, stretch marks, uneven skin tone and more.
More Prime Day beauty deals under $25:
- Wet-n-Wild Color Icon Cream Multi-Stick, $1.94 (was $4.29)
Best Prime Day tech deals under $25
This Shop TODAY Travel Award-winning power bank can charge your phone from zero to 78% in one hour, says the brand. Grab it while it's on sale for just $16.
More Amazon Prime Day portable charger deals
- Anker Nano Power Bank, $19.99 (was $29.99)
The popular Apple AirTag is water-, dust- and splash-resistant to help keep track of your essentials no matter where you are.
Score the bestselling Amazon Fire TV Stick for 50% off during Prime Day. The compact device gives you access to all of your favorite streaming platforms, plus it's great for travel.
More Prime Day tech deals under $25
- Jamjake Stylus Pen, $18.99 (was $29.99)
- Kasa Indoor Pan/Tilt Smart Security Camera, $18.90 (was $29.99)
- Soundcore by Anker P20i True Wireless Earbuds, $19.99 (was $39.99)
- WYZE Cam v4, $24.68 (was $35.98)
Best Prime Day home deals under $25
Whether you toss these these into your everyday gym bag, or use them to eliminate odor from a pair of trusted sneakers, these editor-tested and recommended deodorizers earned the superlative of best overall during Shop TODAY's Ranked when testing.
This salt and pepper set allows you to quit cranking, hoping for a more seasoned dish. Instead, you can season meat, pasta water and more with the push of a button, also determining the size of the particles — with fine, medium and coarse options available.
These silicone oven mitts can withstand up to 500 degrees of heat, according to the brand. Plus, they come in tons of colorways to match any kitchen decor.
If you’re looking to save money on bottled water, you might want to think about investing in a handy Brita filter pitcher. During Prime Day, you can score this six-cup version for under $20.
Running low on batteries? Now’s the time to stock up and keep household remotes, flashlights and toys powered.
This leakproof food container has handy compartments to keep your salads from getting soggy or your snacks separate. Score it now for 43% off!
Stock up on your favorite vitamin-infused and caffeinated beverage this Prime Day. You can get a pack of 12 Celsius drinks for 26% off.
This Camelbak water bottle scored perfectly in the value and satisfaction department during testing for Shop TODAY’s 2025 Travel Awards due to its impressive capability to keep drinks cold for 24 hours straight and its Chute Mag Magnetic Cap preventing any liquid from leaking out.
More Prime Day home deals under $25:
- Ehznzie Clear Shower Curtain Liner, $4.94 (was $6.99)
- Bedsure Queen-Sized Satin Pillowcases (Set of 2), $6.64 (was $11.69)
- Hefty Ultra Strong 13 Gallon Trash Bags (110 Bags), $16.46 (was $23.09)
Best Prime Day fashion deals under $25
Right now, you can score this tunic-inspired Henley top for as low as $15 on select colors. It offers a loose fit, V-neck fit and a soft feel.
Keep your eye protected and your summer looks accessorized with these retro-inspired sunnies.
Grab these bestselling athletic shorts for nearly 30% off right now. According to the brand, they're moisture-wicking, squat-proof, breathable and offer four-way stretch.
If you're hoping to score deals on clothing essentials, this seamless bra is made 8% spandex, so you can expect it to be super comfortable.
This cute blouse is a favorite among Amazon shoppers. “I love this shirt,” raves one five-star reviewer. “The fabric is so soft and flowy. It looks beautiful at work, at church, or out shopping or running errands.”
More Prime Day fashion and accessory deals under $25:
- Sojos Trendy Cat Eye Round Polarized Sunglasses, $15.99 (was $19.99)
- Adidas Unisex-Adult Adilette Shower Slip On Slides, $18 (was $30)
- Bronax Unisex Pillow Slippers, $23.99 (was $35.99)
How we chose
To find the best Amazon deals under $25, we combed through thousands of on-sale items during Amazon Prime Day 2025 to determine the absolute best Prime Day deals during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also take into consideration factors such as a high average rating (of over four stars), verified shopper ratings of over 1,000 and specific user feedback. We fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
