Styling winter apparel can sometimes be tricky. We might automatically lean towards bundling up, but with the right tools, we can still dress to impress during the season without sacrificing warmth.
If you’re still unsure of how to style your cold-weather apparel, though, don’t fret: TODAY contributor Sarah Eggenberger — in accordance with Jessie Ajluni, who assisted in styling — recently shared with TODAY some of her suggestions on how to dress warm and stylish in the winter, including some examples from top-rated brands like Aritzia, Abercrombie & Fitch and more.
Some of her tips? Instead of a solid color winter coat, opt for one that with a pop of color. If you’re going for neutrals, look for an outer layer or base layer with a bit of texture, among other helpful tricks for styling.
Keep reading to shop cold weather apparel for men and women.
Warm and cozy winter style seen on TODAY
The long winter coat
Longer coats are equally practical as they are trendy. If you’re on the market for yourself, Eggenberger recommends “investing in a neutral-colored coat with an interesting texture or a small pattern.” Although we might be used to reaching for blacks, browns and other muted tones, she says these kinds of details “will go with most of your wardrobe, but will add a level of sophistication to a look.”
But as a helpful tip: “Use your coat as your style north star,” Eggenberger notes. Bring in some color or print in your coat and accessories, too, for a bit of dimension.
For men:
Asos Design Oversized Wool Look Overcoat
This Asos coat is perfectly oversized for layering with your warmest sweater. It's also crafted from a wool-like woven fabric for a bit of texture that stands out.
Uniqlo Cashmere Sweater
We can trust Uniqlo to provide quality basics, just like their Cashmere Sweater. We imagine its as warm as it looks, but the brand adds that the sweater is conveniently pilling-resistant and hand-washable, too.
Gap Men’s Fringe Scarf
Don't forget the layers, especially ones with details! Add a bit of fringe to your wardrobe with this scarf from Gap.
Also styled with:
- Gap Straight Jeans, $55
- Mix No. 6 Aleder Chelsea Boot, $59.99 (was $90)
For women:
Lane Bryant Faux-Wool Fringe-Hem Plaid Coat
This coat from Lane Bryant is all about making a statement. From the plaid print to the fringe hem, it will have you stylishly covered this winter.
H&M Felted Wool Cowboy Hat
Beanies might seem like the default for winter, but Eggenberger suggests otherwise. This felted wool cowboy hat is a tasteful alternative to have in your lineup.
Mango Women’s Fringe Edge Scarf
Choose one of 12 muted and bright colors from Mango's Fringed Edge Scarf to layer, or pick up two (or three) while you're at it.
Also styled with:
- Sanctuary Textured Velvet Button Up Top Black Inclusive Collection, $89
- Levi's Plus Size 725 High Rise Bootcut Women’s Jeans, $69.50
- Journee Luisinda Block Heeled Bootie in Faux Suede, $69.99 (was $109.99)
Warm and sporty apparel
From the gym to running errands, athletic attire can be effective and stylish base layers for the winter. Pair and/or layer with your favorite warm accessories and outerwear to make it more practical. "This look is all about blending warmth, comfort, and a touch of sporty chic for those cold winter days," Eggenberger explains. "The worlds of style and sports have a surprising amount of synergy."
ActionHeat 5V Battery Heated Cable Knit Hat
Don’t just wear any beanie this winter. Eggenbeger loves this one from ActionHeat because it traps your head’s natural heat to warm your head and ears.
Athleta Elation Ultra High Rise Legging
Best for studio practice, yoga or to wear out an about, Atheleta's Elation Ultra High Rise Legging offers soft and gentle support that feels like a hug.
Also styled with:
- Ororo Women’s Classic Heated Vest, $179.99
- Athleta Salutation Crop Jacket, $79.99 (was $109)
- Bombas Women’s Solids Half Calf Socks, $14
- New Balance 9060 Unisex Sneaker, $149.99
Luxe loungewear
With temperatures dropping, it is tempting to wear our favorite loungewear out and about (guilty). Dressing up your loungewear can be elevated with a bit of monochrome and luxe accessories.
For men:
Abercrombie Men’s Essential Cropped Crew Sweatshirt
Abercrombie Men’s Essential Sweatpant
“Take a classic sweatsuit and elevate it with luxury accessories like leather sneakers or a sleek carry-all bag," says Eggenberger, such as this slightly cropped pick from Abercrombie. It's made from a soft cotton fabric to keep you cozy all season long.
Everlane The Renew Transit Fanny Pack
Keep yourself hands-free with this Everlane fanny pack. It has two zipper pockets and one large main compartment to store your phone, wallet and other essentials.
Also styled with:
- Cole Haan Men’s GrandPrø Tennis Sneakers, $129.95 (was $150)
For women:
Loft Lou & Grey Ribbed V-Neck Hooded Cardigan
Loft Lou & Grey Ribbed Wide Leg Pants
"Soft monochrome cashmere pants and wrap provide a chic look that can be worn cozy at home," claims Eggenberger. We love that with the right accessories, the pair works well for other casual activities, too.
Also styled with:
- Loft Modern Wedge Tee, $27.96 ($39.95)
- Steve Madden Selena Faux Shearling Natural, $69.95
Mastering the art of layering
Our first thought when it comes to layering is making sure we're well bundled up. But with the right tricks, bundling up can keep you warm and chic for the cold.
"[The] easiest way to master layering is to keep the look monochrome," claims Eggenberger. "Keep looks tonal, but play with textures, such as mixing silk with chunky sweaters or perhaps add some leather to the look."
Forever 21 Faux Shearling-Trim Aviator Jacket
Spice up your wardrobe with a shearling jacket, just like this one from Forever 21. From the bucked straps to the aviator style, we might just 'add to cart,' too.
J.Crew Heritage Cotton Fisherman Crewneck Sweater
Just looking at the chunky yarn detailing on this J.Crew sweater makes us want to jump right into it. It's cropped, made from 100% cotton and ribbed throughout.
Aritzia Slip Satin Maxi Skirt
Your comfiest sweater can easily be dressed up with the right bottom. A quick styling hack is pairing a sweater with a satin maxi skirt, either with a heeled boot, like the one listed below, or a sneaker for a more laid-back look.
Also styled with:
- Banana Republic Luxe Wool-Blend Turtleneck T-Shirt, $70
- Banana Republic Sculptural Forms Earrings Aureus + Argent, $120
- Sam Edelman Sylvia Knee High Boot, $200
More winter styles to shop
Lillusory Cardigan Sweater
Grab this button-up cardigan while it is 66% off. Choose from 17 colors to wear on its own or paired with your favorite base.
Carhartt Knit Cuffed Beanie
Amazon reviewers rave about this Carhartt beanie for its warmth, fit and quality, especially for the low price tag. In fact, it has over 139,000 five-star reviews to back it up.
Garnet Hill Cashmere Knee-High Socks
Cashmere is one of the warmest fabrics you can wear during cold weather. Add in this pair of Garnet Hill cashmere-nylon blend socks to your collection, which hit right below the knee and come in a variety of colors to choose from.
Ugg Shearling Earmuffs
Keep your ears warm with these shearling earmuffs from Ugg. They're currently on sale with code COLD on Saks Off Fifth, or under $65 at DSW.
Lulus Sarai Pointed-Toe Ankle Booties
Not into the high-knee boot trend? Opt for an ankle bootie instead for a bit of flare underneath your favorite pair of jeans or trousers.
Spanx Suit Yourself Long Sleeve Turtleneck
Believe it or not, this Spanx turtleneck is actually a bodysuit. It gives you the opportunity to ditch your old long sleeve for the seamless tuck this one offers.
Alo Yoga Faux Fur Mittens
They’re plush but mighty. Offering tons of warmth, according to reviews, Alo Yoga’s faux fur mittens are toasty to wear and water-resistant in case of any snow activities.
Plush Fleece Lined Liquid Leggings
The upside of winter fashion? The cozy apparel. The downside? Leggings tend to only work as a base layer — but not this one. Since it is lined with fleece, you can opt to wear your favorite athleisure while still remaining warm.
Halfdays Sophia Legging
We can’t talk about winter fashion without base layers. Designed to be worn for winter sports and other ventures, these Halfdays leggings promise to be warm, breathable, compressing and moisture-wicking.
Samii Ryan Smiley Mitten Vest
Besides the smiley face patch, another reason this vest might make you smile is that it has built-in mittens in place of pockets.
Aritzia The Super Puff
The Aritzia Super Puff is engineered to deliver warmth up to -22°F. For instance, the puffer jacket is made with premium down so that is both lightweight and very warm. There's also all the other important details that make it special ,such as the built-in cuffs with finger holes, interior pocket, removable hood and water-repellent and wind-resistant fabric.
Meet the expert
- Sarah Eggenberger is TODAY contributor and the Senior Editor-at-Large at NewBeauty.
- Jessie Ajluni is a New York-based stylist.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources and use our own personal experiences with the product and brand to make shopping easier for our readers.
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