The Best Gifts of 2025, According to Shop TODAY Editors

Narrowed down from thousands of gift ideas, these are the Gifts We Love(d) in 2025.
Vivian Le / TODAY
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Gifts We Love is possibly Shop TODAY's favorite awards series to bring to life each coming year. We did all the gift-hunting for you last year and curated 100 of our top picks that we couldn't wait to give (or potentially receive).

Our Gifts We Love awards have something for everyone on your list. We couldn’t help but include some picks we’d personally love to be gifted (wink, wink!). Here you’ll find unique stocking stuffers, personalized ornaments and more gift-worthy finds from brands like Le Creuset, Coach, Saie Beauty and more.

Gifts We Love: Beauty gifts

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Flewd Bath Soaks

We Love It for: An instant unwind

$8.95

Flewd

Laneige Dreamy Lip Kit

We Love It for: Remedying dry winter lips.

$22.00

Amazon

Morphe Along for the Glide 6-Piece Travel Brush Set

We Love It for: An award-winning makeup routine.

$30.00

Ulta

Tarte Award Winners Best-Sellers Set

We Love It for: Blurring under eyes and lips.

$32.00

Ulta

$32.00

Tarte

AquaSonic Precision Ultra-Whitening Rechargeable Electric Toothbrush

We Love It for: That fresh, clean feeling — every time.

$38.96

Walmart

Noyz The Solid Fragrance

We Love It for: Skin care that smells as good as it feels.

$42.00

Ulta

$42.00

Noyz

Dr. Groot Hair Essentials Set

We Love It for: A total scalp and hair reset.

$62.00

Amazon

$62.00

LG Beauty

Dazzle Dry Build Your System Kit

We Love It for: An at-home manicure that rivals the salon.

$80.00

$100.00

Dazzle Dry

Revlon One-Step Multi-Styler

We Love It for: Customizable blowouts

$89.99

Amazon

T3 Curling Straightener

We Love It for: Being a multitasking hair hero.

$159.99

$199.99

T3

$199.99

Ulta

$199.99

Sephora

TheraFace Mask Glo

We Love It for: Revamping our anti-aging skin care routine.

$379.99

Amazon

Gifts We Love: Fashion gifts

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Gorjana Birthstone Coin Necklace

We Love It for: Bejeweling everyone on your list.

$78.00

Gorjana

Gorjana Birthstone Heart Bracelet

We Love It for: Bejeweling everyone on your list.

$68.00

Gorjana

Perfectwhitetee The Harley Tee

We Love It for: A reliable classic.

$78.00

Perfectwhitetee

Coach Plaza Bag

We Love It for: The day-to-day (and night).

$95.00

Amazon

$95.00

Nordstrom

Catbird Grand Cygnet Ring

We Love It for: A timeless upgrade to our collection.

$98.00

Catbird

Bombas Women's Saturday Suede Slip-On

We Love It for: Trekking around the house or grocery store.

$100.00

Scheels

$110.00

Bombas

Bombas Men's Saturday Suede Slip-On

We Love It for: Trekking around the house or grocery store.

$75.00

$100.00

Bombas

Jill Martin Sherpa Lounger Jacket

We Love It for: Rooting from the couch.

$179.00

By Jill Martin

Gifts We Love: Gifts for men

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Casio MQ24 Series Watch

We Love It for: Commemorating special moments in time.

$17.97

$29.95

Amazon

$29.95

Casio

L.L.Bean Men's Scotch Plaid Flannel Robe

We Love It for: Envisioning our best cabin life.

$89.95

L.L.Bean

Quince Mongolian Cashmere Polo Sweater

We Love It for: Cozy cashmere on a budget.

$99.90

$168.00

Quince

Gifts We Love: Home gifts

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Moteerllu Embroidered Book Page Holders

We Love It for: The bookworm who appreciates the small things.

$5.99

Amazon

Qaqcew Fidget Pen

We Love It for: Keeping them engaged.

$19.99

Amazon

Creative Co-Op Unscented Tree Shaped Taper Candles

We Love It for: Getting them into the holiday spirit.

$22.99

Amazon

Phomemo D30 Label Maker Machine

We Love It for: Anyone in a new phase of life.

$16.19

$28.98

Amazon

Orastone Rechargeable Hand Warmer

We Love It for: The person who's always cold.

$23.99

$29.99

Amazon

Lenox Personalized Robot Ornament

We Love It for: A keepsake with a special touch.

$31.95

$64.00

Lenox

Snailax Shiatsu Foot Massager

We Love It for: Anyone on their feet for long stints.

$44.99

$55.99

Amazon

Your Reformer Pilates Prop Kit for Home Workouts

We Love It for: The at-home workout enthusiast.

$59.00

Amazon

Nest Grapefruit Petite Candle & Diffuser Set

We Love It for: Making any space smell like summer.

$56.00

Walmart

Gustaria American Mahjong Game Set

We Love It for: Screen-free entertainment.

$79.79

$89.79

Amazon

Hulken Original Rolling Tote Bag

We Love It for: The city dweller with a long grocery list.

$110.00

Hulken

$110.00

The Container Store

$121.00

Amazon

Hatch Restore 3

We Love It for: The perfect wakeup call

$169.99

Amazon

$169.99

Hatch Co.

$169.99

Target

Lola Blankets Creamy Cloud

We Love It for: Softer snoozes.

$299.00

Lola Blankets

Gifts We Love: Food and drink gifts

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Gifts We Love: Tech gifts

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Ossa Mixed Metal Phone Wristlet

We Love It for: Keeping things on hand (and a call away).

$55.00

Ossa New York

Satechi FindAll Smart Glasses Case

We Love It for: Never losing your glasses ever again.

$44.99

$49.99

Amazon

$49.99

Satechi

Lifx Luna Smart Lamp

We Love It for: Brightening gloomy days.

$74.97

Amazon

Amazon Echo Dot Max

We Love It for: Proving that big things come in small packages.

$79.99

$99.99

Amazon

$79.99

$99.99

Target

$79.99

$99.99

Best Buy

Epson LifeStudio Flex Plus Projector

We Love It for: The cinephile ready for a home upgrade.

$999.99

Amazon

$999.99

Best Buy

$999.99

Epson

Gifts We Love: Gifts for kids

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Schylling NeeDoh Nice Cube

We Love It For: Delivering "chill" vibes

$5.97

$8.97

Walmart

$11.50

Amazon

Elmer’s Fluffy Slime Kit

We Love It for: Hands-on fun.

$14.97

Amazon

VTech Explore & Learn Smart TV

We Love It for: The curious kiddo.

$19.99

Target

BaubleBar Kids’ DIY Bag Charm Craft Kit

We Love It for: The fashionista in training.

$35.00

BaubleBar

LumiBoard LED Drawing Board

We Love It for: Mess-free creativity.

$35.00

$70.00

Cosmody

Sports Custom Customized Spalding Basketball

We Love It for: The athlete in a league of their own.

$49.99

Sports Custom

Luna Storytime Kids Book Projector

We Love It for: An interactive bedtime routine.

$59.99

Amazon

Clixo Rainbow 42 Piece Pack

We Love It For: Endless possibilities for fun.

$59.99

Amazon

$59.99

CLIXO

Gifts We Love: Surprise and delight gifts

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More of the best of Shop TODAY’s 2025 Gifts We Love Awards

How we chose

For Shop TODAY’s third annual Gifts We Love, we have combed through buzzy products, new launches for gift season, historic Shop TODAY bestsellers and tried-and-true editor-favorites to come up with these 100 gifts we want on our wishlist. Our Gifts We Love list is truly authentic and representative of our editors, making all of our picks award-worthy.

Like with all of our awards, every product we recommend we will have physically interacted with and can stand behind. And, as Shop TODAY, we are here to serve our audience first-and-foremost, so we always keep price point and affordability in mind.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.