If there’s anything our editors at Shop TODAY love more than shopping in general, it’s shopping for affordable products. Just because they’re budget-friendly, however, doesn’t mean they come without thought or sentiment. Which is why we’ve rounded up all the best finds from our Gifts We Love awards that are going to help you save a little money this holiday season. You and your wallet can thank us later!
From personalized photos that will fit in effortlessly on any gallery wall to tinned fish for the foodie in your life, these gifts were all vetted by our editors, who truly love and use these products or have received them as gifts before.
Shop brands like Kiehls, Ugg, Le Creuset and more to check off everyone on your list, from the tween who’s recently become enthralled by everything beauty or the dad who seemingly has it all.
Beauty Gifts We Love under $50
Help turn their bath into a spa with these stress-relieving bath soaks. The brand offers a variety of options for anxiety, pain, insomnia and more.
Also a Shop TODAY Beauty Awards winner, our editors love this long-lasting lip stain. It's even fun to use as it first applies as an electric blue! Just leave it on for 30 seconds, then wipe it to reveal a subtle flush.
It's the season for dry lips, and these mini pots of the bestselling Laneige lip mask make for the perfect stocking stuffer. The kit offers berry, sweet candy, peach iced tea and mango flavors.
This Kiehl's holiday gift set includes the brand's bestselling Ultra Facial Barrier Cleanser and Ultra Facial Cream, so they'll have everything they need to incorporate into a basic skin care routine.
Another Shop TODAY Beauty Award winner, this makeup brush set is the perfect gift for any beauty lover. It comes with six brushes for blush, foundation, eyeshadow, brows and a cute travel case.
Our team is obsessed with this buzzy beauty brand and loves these lip oils for their hydrating and "juicy" effects. This duo comes with full-size products that you can wrap up or give in stockings.
How adorable is this Tarte candy cane holiday set? It comes with two bestsellers: the iconic full-coverage concealer and the hydrating maracuja oil lip plump.
This Salt & Stone Essential Set looks, feels and smells like luxury. They'll have the ultimate body care routine since it comes with body wash, lotion, deodorant and body mist.
Here's something you can get for anyone on your list. This electric toothbrush has five modes for a deep clean and brighter teeth. Plus, we love that it comes with three replacement brushes and a travel case — for under $40.
Many Shop TODAY editors love this fragrance for on-the-go touch-ups. It comes in balm form, so you don't have to worry about leaks. Plus, it has a divine smell of vanilla and amber.
Style Gifts We Love under $50
Everyone loves opening up a new pair of fuzzy socks for the winter season, and these cozy options come from the brand of cozy: Ugg.
An analog watch is a classic staple that will always remain timeless and on-trend. It makes a great gift for fathers, brothers, sons and boyfriends!
Two editor-loved brands come together with this travel organizer, which is in a unique roll to allow for more luggage and carry-on space. And let's face it, that's always needed.
Home Gifts We Love Under $50
Book lovers will love this unique and personalized bookmark. It's embroidered with seasonal designs and their initial, and sits on the corner of the page, ready to hold your place.
Fidget gadgets have come a long way, and this one is not only a pen, but can also transform into fun shapes and objects to promote creativity and keep them engaged.
Chances are, you know someone who is a Wordle and New York Times crossword-loving fiend. This gifty crossword calendar — which we currently have a TODAY-exclusive discount code on for 25% off — has a puzzle a day!
If you know someone who's always on their feet, works long hours, or is an avid runner, this foot roller will be their new best friend. The small wellness gadget helps roll out arch strain and pain from plantar fasciitis.
For the one who loves to host and decorate. These taper tree candles will look festive on dining tables, atop fireplaces, bookshelves and more.
If you're having a hard time thinking of a gift For Him, this AirTag-compatible keychain does it all. It holds an AirTag to keep track of your keys, but also functions as a bottle opener, Phillips screw driver, and hex wrench.
This mini HydroFlask is perfect for those who don't like to carry around a bulky 40-ouncer. It's only 6.7 ounces, making it easy to throw in backpacks and totes.
Help them relax and recover with this acupressure mat and pillow set. According to the brand, lying on this for 10 to 30 minutes a day will greatly help reduce tension and pain, providing a calming massage for them.
If you know someone who can't get enough of organizing, this label maker is what dreams are made of. According to the brand, it features inkless technology, printing out letters, numbers, shapes, borders and even QR codes.
No one will ever know this is a hand warmer. The cute gadget is lightweight and lasts for three to four hours. It can even be hung from a bag, so you'll always have it handy on cold days.
Foodies will love this mini Le Creuset Cocotte for all of their favorite recipes. It's perfect to whip up single-serve meals of mac and cheese, casseroles, cakes and more.
Kids love seeing their name personalized on the tree and this adorable robot ornament comes from the luxury brand, Lenox. Plus, get 30% off with code JOLLY at checkout.
Some car air fresheners can be ... overpowering to say the least. This option from Pura plugs into the car's power source and allows you to adjust the intensity to maintain that new car smell.
This one's for both the home chef and TODAY fan. This cookbook offers recipes seen on the show and specially picked by everyone's favorite TODAY hosts.
Help make their life easier with the ultimate kitchen gadget, an electric can opener. This portable option is compact and holds up to a two-hour charge. Not to mention, it makes for a great stocking stuffer or affordable gift for mom, dad or the grandparents.
Food and Drink Gifts We Love Under $50
This pup-approved nut butter makes for a healthy and delicious treat for furry family members. It comes in a human-looking peanut butter jar; they'll never know it's just for dogs.
Momofuku's mild garlic chili sauce packs all of the flavor without the intense heat, making it a perfect choice for foodies of all ages. Add it to a variety of recipes, from noodle dishes to chicken and rice.
Home chefs will love receiving this versatile and finely crafted salt for all of their favorite home recipes. According to the brand, it's "meticulously" crafted in Northern California.
Editors love this spice duo for its versatile use and non-overwhelming flavor. It can be used on a variety of dishes, and one editor said it even adds a pop of delicious flavor to popcorn.
Liquid I.V. is packed with vitamins and electrolytes to keep you hydrated. This variety pack makes for a great stocking stuffer to remind your loved ones to fuel up and drink more water, with added flavor.
If you know someone with a sweet tooth, you can't go wrong with Dubai chocolate for a sweet treat. The viral sensation comes with 12 small bites filled with pistachio and crisp Kadayif pastry.
Matcha has been all the rage in 2025 as a healthy alternative for caffeine intake; it's loaded with antioxidants. This starter bundle comes with everything you need to whip up a cafe-worthy matcha latte, including an electric whisk and a strainer.
From "Girl Dinner" to hosting, this artisanal charcuterie board will be devoured within minutes. The gift box comes with delicious Vermont cheeses paired with fresh seasonal fruits, nuts and preserves.
Tech Gifts We Love Under $50
If you're looking for a unique stocking stuffer, this wristlet attachment is a great option for those who are always on their phone. The brand offers a stylish assortment to keep their phone at the ready.
Whether you're video calling, watching recipe videos, or working out, this gadget isn't your typical cellphone stand. It also acts as a Bluetooth speaker system that allows you to stream and listen to your content with ease.
Do you know someone who is always losing their glasses? While you can't attach a smart tag to them, you can place them in this smart glasses case. It's compatible with the Apple Find My feature, so you can track your glasses, plus, it provides wireless charging.
Kids' Gifts We Love Under $50
Kids can stretch, squeeze and squish this bright-colored toy that reviewers say makes for a great fidget toy.
Got a crafty kid on your gift list? This slime kit allows users to make slime out of Elmer's glue. It includes two bottles of Elmer’s glue — in a translucent color and glitter version — to make two types of fluffy slime. Plus, it comes with two tubes of Fluffy Slime Activator to easily turn your glue into slime.
Not only is this smart TV a great entertaining device for kids, it's also educational. With 10 channels — including five bilingual programs — kids can watch programs that teach things like weather, counting, shapes and more.
Create a galaxy vibe in their bedroom with this wave projector that offers a soothing glow and wave effects in a variety of colors.
Give playdates a boost with this DIY craft kit that kids can use to create their own charm jewelry together.
All drawings can become glowing masterpieces with this LED drawing board. Growing artists can let their imagination truly shine with each sketch!
Gifts We Love That Surprise and Delight Under $50
Give the gift of unlimited access to thousands of lessons ranging from career development to life skills like cooking or creative writing with this MasterClass subscription. Plus, you can now get 20% off when you use our TODAY-exclusive discount code — TODAY — at checkout.
Looking to take on a new hobby? This watercolor workbook is perfect. It includes pages with simple outlined sketches to help you paint the perfect picture. As a bonus, reviewers claim it's a great stress reliever.
World travelers will love this scratch off map that allows them to mark off each country they've visited.
The whole family can get in on the fun of this puzzle subscription, which comes in three or six month options.
This bespoke pasta recipe book can be customized with your giftee's name, making it the perfect personalized gift for the chef in your life.
Turn your pet into a gorgeous work of art with this paint-by-numbers portrait kit. It includes three paintbrushes and 48 acrylic paints to bring your pet's image to life.
Stitch a canvas bag with your favorite city images using this embroidery set. Complete with 12 color embroidery threads and a unique threadboard and needle, the set is perfect for the crafty person in your life.
How we chose
Our Gifts We Love list is truly authentic and representative of our editors. Like with all of our awards, every product we recommend we will have physically interacted with and can stand behind.
And, as Shop TODAY, we are here to serve our audience first-and-foremost, so we always keep price point and affordability in mind.We reviewed the products we pitched the same way we have with our past awards: quality, value and satisfaction. Editors pitched products that they have either been gifted, hope to be gifted or have gifted in the past, keeping all of our products purely holiday to create excitement around the gifting season.
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