By now, your kids or grandkids have probably already made their holiday gift wishlist or they are busy writing it as we speak. If we had to bet money on what was on that list, there has to be a toy or two or 10 on there. Right now is the perfect time to knock out all of your holiday shopping with a handful of Black Friday sales still happening!
Many major retailers like Amazon, Walmart, Target and more have dished out huge discounts on thousands of toys. As avid shoppers and gifters, we took it upon ourselves to hunt through those thousands of deals to find the best ones for you and your famil (we even found the best VR Black Friday sales).
Whether they have the popular Tonies on there, the classic Lego sets or something you've never heard of — we found a deal for that. Read on to discover major savings on all the best toys that you can still shop even though Black Friday is officially over.
For the Ms. Rachel fans$11.29$14.99
For motor skill development$6.24$19.99
Toy deals 60% off and higher
They can never enough Squishmallows and this pack comes in at under $10 for four of them. Each one of these little guys in Halloween-inspired.
They can mix and pour their own creations to make their very own squishy toy. The set includes over 80 mystery characters they can create and that includes two glow in the dark characters.
The perfect gift for slime lovers has arrived with this Elmer’s fluffy slime kit that includes all they need to start creating their slime. It is easy to clean up and has recently won a 2025 Gifts We Love award.
Make their next song a duet with this Barney sing-along toy that has 10 phrases and five songs included in the toy.
Make the next family game night one to remember! Get ready for a fun, fast-paced game that is full of laughs and yes — explosions! It's a strategy game, so you will have to think about how to get to the end of the board without blowing up.
Watch out for the flying burrito! This game is all about scoring points and avoiding the hit of a plush burrito. One reviewer says, "It’s a fun game for the kids to play, we had a ton of laughs."
Make necklaces, bracelets and rings with this advent calendar sparks creativity every day. They can use beads, clips and more to make their jewelry.
More toy deals 60% off or over:
- BLDR Hello Kitty and Friends 2025 Advent Calendar Building Set, $15.99 (was $39.99)
- Adjustable Inline Skates, $24 (was $59.99)
- adidas MLS Soccer Ball, $9.99 (was $25.00)
- Lucky Doug Solar Power Kits Toys, $13.99 (was $34.99)
- Baby Alive Crawl 'n Play Katie Kat, $14.99 (was $39.99)
- Maxshot Electric Scooter, $99.97 (was $399.99)
Amazon Black Friday toy deals
For those who love nostalgic gifts, Candy Land is a literal walk down memory lane. Play it with friends or introduce it to your little ones and show them the magic of the Gumdrop Mountains and beyond.
For the little kid who loves to go on their own adventures, they will love these binoculars for kids that help them discover plants, birds and insects.
Everyone needs a cuddle buddy and this one from Ms. Rachel helps your little ones feel secure and safe. The doll can also help teach them how to use their hands and make motions like 'hello' and clap.
More Ms. Rachel Black Friday deals:
- Melissa & Doug® Ms. Rachel™ Water Wow!, $7.99 (was $8.99)
- Ms. Rachel Finger Puppets Zoo Friends 4-Pack, $6.99 (was $13.82)
- Ms. Rachel Official Speak & Sing Doll, $14.99 (was $21.99)
- Ms. Rachel Official Farm Friends Baby Registry Gift Set, $21.99 (was $31.99)
Have them unleash their inner artist with this magnetic drawing board. You can draw shapes, numbers and letters with the tap of a stylus. One reviewer bought it for her son and says, "He loves for me to draw shapes, numbers, letters, etc, to tell me what they are & draw animals to point out."
Utilize their critical thinking skills and hone in STEM learning with ThinkFun's Gravity Maze that uses towers and marbles to help them learn how to build. This game is great for older kids and family members.
With the FIFA World Cup happening in 2026, your little soccer player is probably busy practicing in the backyard. Keep them inspired as they kick a ball around the pitch with this Crayola-inspired soccer ball. You can even color it in!
More Crayola deals:
- Crayola Color Wonder Bluey Activity Kit, $14.99 (was $18.99)
- Crayola Inspiration Art Case Space Coloring Set, $20.49 (was $28.32)
- Crayola Pokemon Art Kit for Kids, $11.49 (was $15.99)
- Crayola Model Magic, $22.49 (was $29.99)
If they are big Marvel fans, this Avengers-inspired Amazon Echo is a great addition to their bedtime routine or wake-up routine. They can listen to music, ask it questions or play games. One reviewer bought it for their kids and says, “The learning and entertainment content is well-curated and age-appropriate, and the parental controls give me peace of mind.”
All the doodles without all the mess! Grab this water doodle mat that uses water as the paint. This is a great interactive activity for playdates or siblings. The set comes complete with stencils and more. Use it in the living room or bring it outside.
If they love to paint or draw, have them try out pottery. This set comes with everything you need, from an apron to air-dry clay. The pottery wheel is adjustable to them so they can find the right spin and height.
Come on, Barbie, let’s go party! The word Dreamhouse doesn’t even do this play set justice. From a DJ room to second story slide to ample customizable features, this Amazon exclusive has everything they could dream of to play with.
More Barbie Black Friday deals:
- Barbie Dream Pool Playset with 6 Play Areas, $61.77 (was $64.79)
- Barbie Dreamplane Airplane Toys, $59.99 (was $86.39)
Strategize and build your settlement before the other players get further ahead than you. I (Shigo) have played this game many times with friends and it is always fun and entertaining.
Get them building and learning about strategy and teamwork with these tiles that magnetically connect. They can build everything from castles to tiny homes.
The live-action retelling of “How to Train Your Dragon” has been one of the biggest blockbusters of 2025. If they loved the movie and Toothless, they can bring him home with them with this interactive toy that has all the same quirks and personality traits as the dragon on the screen.
Are they practicing their ‘toss, toss’? This Glinda doll has a sparkly dress, tiara and wand. Making it the perfect gift for those obsessed with the movie.
Before they get into gardening, have them try to build their own little garden with this Lego set. These bonsai trees include leaves and pine needles and come with instructions to help make the trees come to life. They also double as great decoration for those who don't love a live plant.
More Lego Black Friday toy deals:
- Jurassic World Baby Dinosaur Dolores: Aquilops Kids Toy, $22.49 (was $27.99)
- Duplo Town Ambulance & Driver Building Toy Playset, $12.79 (was $19.99)
For their first bike, get them this one that teaches them how to use their body to balance. It has soft rubber grips and adjustable features for them to utilize. One reviewer bought it and said, "My grandson loves this bike. Perfect size with adjustability to grow into. Loved the added name plate and stickers to personalize it!"
For your next flight, hotel stay or trip to grandma's, this Yoto mini player is a great choice to keep them entertained. It can play stories, music and more. Shop TODAY's senior photo editor, Becca Delman had her son test this toy and says, "It has a pixel-style screen that displays minimal visuals (a sun at wake-up time, a moon at bedtime), a dinosaur — which is a hit in our house and big kid-friendly buttons to control it."
Another interactive favorite for toddlers has to be the Toniebox. The Toniebox has been trending in 2025 for its easy-to-use features and screen-free play. Delman also had her son test this toy and says, "Within minutes, he figured out how to place a Tonie on top and control his song choices. That sense of independence and instant reward is where the Toniebox really shines."
If they love Disney and are big fans of Moana, Ariel, Princess Jasmine and many more Disney Princesses, they need this doll set in their life. It includes 13 princess dolls for them to play with.
This bike may be hard to wrap, but it’ll be worth it when you see their faces once they spot it. If they are learning to ride a bike for the first time or need to level up to the next size, this bike is great for all different types of riders.
The original Toniebox got an upgrade with the Toniebox 2. We had previously spoken with Tonies' chief experience officer, Ginny McCormick, about the new features on the Toniebox 2. She mentioned that parents were asking to give it to their children earlier and that influenced the design, "The Toniebox now has rounded corners, more squeezability and even comes in fun new colors. It also has a new light ring that glows in bright colors when a Tonie is playing and gives cues during games. Plus, there are smart bedtime and sunrise alarm features to help your kids master their sleep schedule."
It's also a Gifts We Love 2025 winner, so be sure to grab it while it's on sale for Black Friday
The PlayStation 5 game console rarely goes on sale and this Black Friday, you can get it for 20% off. My (Shigo) friends have this and love all the games they play on it; they always rave about the quality and are obsessed with how easy it is to use.
Walmart Black Friday toy deals
Need another classic game for them? Try Operation. This set teaches them how to use their motor skills to help save Cavity Sam from many illnesses and injuries. It is a fast-paced game that is sure to get their hearts racing and minds moving.
Let them have their own concert with this Ms. Rachel microphone that, with one press of a button, allows them to have a sing-along with built-in music. If they really want to belt it out, they can hold down the button to amplify their voice.
Mamma Mia, it's time to make a great pizza pie! They can make their wildest pizza creation with over 20 toppings. A reviewer who has purchased this set twice says, "The artwork on it is fabulous and it’s so much fun for toddlers to be able to sort out toppings and serve it up!"
Get walking with this fun learning walker that helps them get grooving with noises and sounds. The toy is made to help develop motor skills.
They can perfect their mini #GRWM routine with this Rapunzel vanity that opens up to reveal a mirror. It comes with a stool, a brush, and a few accessories inspired by the famous fairytale.
Special delivery! Get ready for pizza night with the little chef making everything from the pies to the ice cream with Play-Doh. Once they are done, they can even deliver the pizza to you on a little scooter.
More Walmart Black Friday toy deals:
- MrBeast Lab Hybrids Mega Pack Lava and Ice, $15 (was $39.97)
- LeapFrog Preschool Game & Go Baby, $12.38 (was $17.99)
- VTech Race & Discover Driver Electronic Baby and Toddler Toys, $20.73 (was $47.99)
- LeapFrog Magic Adventures Globe with Accessories, Baby and Toddler Toys, $66.49 (was $94.99)
- VTech Drill & Learn Toolbox Pro with Accessories, $14.63 (was $29.99)
- Battat My First Barn Rustic Red Foldable Farm Playset, $15.00 (was $29.88)
Target Black Friday toy deals
It'll be a race to reel in the most fish. If they are a fan of Baby Shark, they will love this game. You can also jam to the music as you fish.
Make everything go upside down with these goggles that challenge the players to complete seemingly simple tasks... but in reverse. Get ready for lots of giggles with these games.
A group of players quickly slides their shark down the lane to try to catch the other players' figurines. It's a game about speed and agility.
Mold and shape pizza with this Kinetic Sand kit that sticks together and holds its shape. This set comes with cut-out pieces, similar to cookie dough, that you can cut out shapes to top your "carby" snack.
Roger that! Every kid needs a walkie-talkie at some point in their lives. Whether they plan on giggling with their best friend or chatting with their siblings past their bedtime, it's a great toy for a duo and helps them work on their communication skills.
The doctor is in! Get them inspired with this medical toy set that has all the play-pretend doctor supplies they'll need.
After you make your pizza, you have to have cake! This Play-Doh cake set lets you build the perfect slice of cake and bake it in the oven. You can decorate it with icing and sprinkles.
If they love to play dress up, they will love this Play-Doh set that has them design and create their dream dress. They can mix and blend their own patterns and add accessories with the moldable Doh.
Fans of Bluey will love this playset that has all the infamous characters in a supermarket. The set includes stickers, a phone that makes sound effects and more.
For those who love scooters, skateboards and anything with wheels, they have to try these Barbie skates. They have sparkly wheels, laces and a Barbie print on the leather of the shoe.
More Target Black Friday toy deals:
- Magna-Tiles microMAGS Travel Set, $15.99 (was $19.99)
- VTech Drill & Learn Toolbox Pro, $12.43 (was $25)
- VTech Kidi Superstar Jr. DJ Mixer, $17.49 (was $25)
- Ravensburger Disney Lotti Karotti Board Game, $12 (was $20)
- Laugh & Learn Smart Stages Learn & Serve Coffee Cafe, $12.24 (was $17.00)
- Clixo Creator Pack: Magnetic Building Sets, $38.99 (was $52)
- Meta Quest 3S 128GB All-In-One Virtual Reality Headset, $249.99 (was $299.99)
Other Black Friday toy deals
Little ones age 3 to 6 will enjoy learning how to become DJs with this light-up turntable.
Do they have a need for speed? They can race around and around this track with their Hot Wheels cars. The track even has a working elevator to help bring the cars up on the track.
For the scooter fanatics, this Radio Flyer scooter is a major upgrade to their collection. The wheels light up when in motion and the scooter has a lean-to-steer design that helps them with balance and motion. The best part? The handlebars are move up so when they grow, they can keep using it.
They'll be jumping for joy when they see this. Deals editor Rebecca Brown has this on her buy list: "Trampolines are traditionally both massive and bright. This is a dream alternative for any parent who’s been resisting bringing one into the house.”It has a built-in handle so they can safely jump.
Ditch the remote with this interactive console that uses your motions to play popular games. Connect it to your TV and the whole family can play games like Fruit Ninja or Whac-a-Mole.
How we chose
We meticulously combed through over thousands of toys on sale during Black Friday 2025 to determine the absolute best Black Friday deals, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback.
