Our editors have independently selected the items featured in this article because we think they’re worth knowing about. Shop TODAY has affiliate relationships so we may get a small share of the revenue if you buy something through our links.
Finding the perfect perfume doesn't have to be a challenge.
If you're searching for a new signature scent, we know just how to help you narrow down the selection.
We enlisted the help of two beauty experts: Larissa Jensen, vice president and beauty industry advisor at The NPD Group, a market research company that specializes in consumer trends, and Penny Coy, Vice President of Merchandising for Fragrance and Prestige Skincare at Ulta Beauty. Both shared some of the most popular fragrances for women and men and suggested budget-friendly and high-end options.
So whether you're shopping for yourself or someone special in your life, you'll find expert-approved perfumes for women and men below.
Best Perfume for Women under $55
This uplifting perfume will remind you of a sunny morning and has been a consistent bestseller for the brand. It has vibrant notes of ruby red grapefruit, apple, plums and mixed with lily and a dash of citrus. With an impressive 4.7 rating and almost 1,500 reviews on Ulta, what's not to love?
If you enjoyed J.Lo's Super Bowl halftime performance, you're bound to love her newest perfume. This Ulta-exclusive fragrance will make you feel like the most powerful woman in the world: The woody floral scent juxtaposes the fresh notes of Italian tangerine and pink berries.
Another great budget-friendly option is Philosophy's Amazing Grace fragrance. The floral scent has a musky base, strong energizing notes of mandarin orange and grapefruit and a dash of rose. "It's a great everyday scent. Not overpowering or too strong. I get a lot of compliments when I wear this," said one Ulta reviewer.
Best Perfume for Women Over $55
This iconic fragrance from Chanel has been around for generations and would make a great go-to scent for all ages. Coco Mademoiselle is a classic perfume with balanced notes of orange, jasmine, rose and vanilla.
Chance Eau Tendre is the perfect transition scent for young women as its light and fruity but mature. With hints of alluring citron, jasmine, and teakwood, any woman is bound to make jaws drop when wearing this fragrance.
This fresh fragrance from Lancôme not only looks classy, but it smells classy too! It has hints of iris, mint and is extremely loved. With over 1,500 reviews and nearly a perfect rating on Nordstrom, people can't stop raving about this scent. "It was love at first scent for me!" said one happy customer. "I get compliments everywhere I go, and the fragrance is long-lasting."
This new YSL perfume was launched in 2019 and has already become a top-selling favorite. The warm floral scent includes notes of lavender, orange blossom and accords.
Lancôme's Idôle Eau de Parfum is also a reasonably new fragrance that's rising in popularity. With almost 5,000 reviews and an impressive 4.7-star rating on Lancôme's website, many customers say this jasmine and rose fragrance is the "perfect every day" scent.
Donna Born In Roma has a woody, fruity scent and is blended with vanilla bourbon. The bottle was inspired by Roman architecture and the brand's iconic stud design — which would look great on any vanity!
While this feminine perfume was just released last year, it has almost 3,000 positive reviews on Nordstrom and promises to give an edgy scent to your collection.
Best Perfume For Men Under $50
This Ralph Lauren men's perfume is modern and sophisticated — perfect for the man who wears a suit to work every day! It has a bold fusion of uplifting mango with a woodsy sandalwood base.
Calvin Klein's Euphoria scent for men has a bit more kick with a sultry and glamorous vibe. The notes of pomegranate, succulent persimmon, liquid amber, black violet, cream and mahogany wood create a captivating scent that everyone will love.
Best Perfume For Men Over $55
Bleu de Chanel gives an unexpected and bold smell with its fresh aroma. This men's perfume has notes of classic sandalwood cedar and fresh citrus. "This is the second time buying for my husband. He loves it," said one Macy's shopper.
Inspired by the wild, Dior's Sauvage men's perfume combines fresh bergamot and notes of black pepper with of amber and musk for a classic masculine scent. There's also spicy mandarin, which brightens the scent's signature freshness.
This men's perfume from Armani Beauty has hints of musk and earthy marine notes, giving it a perfect balance of masculinity and freshness.
For more beauty recommendations, check out:
- The best anti-aging products of 2020
- Dermatologist-approved products to help you fight against dry winter skin
- This $10 makeup brush set is a bestseller on Amazon, find out why!
Shop TODAY takes care to recommend our favorite items chosen by trusted experts and editors, as well as inform our readers of great deals, customer favorites, and newsworthy products from around the web. For more on our process, click here.