Set your Alexa, Amazon's highly anticipated October Prime Day, Prime Big Deal Days, is officially coming. The retailer recently announced the dates for its second Prime-exclusive shopping event, and it's just days away!
When is Amazon's October Prime Day?
This year, Prime Big Deal Days will be held on Tuesday, Oct. 7 and Wednesday, Oct. 8. In July, Amazon switched it up by holding Prime Day over four days, but for the fall, the retailer confirmed it is back to the original, 48-hour event.
What is Amazon's October Prime Day?
Amazon’s Prime Big Deal Days is an additional Prime member-exclusive sale that's held in October. This two-day sale event is a great time to get a head start on holiday shopping and score deals ahead of the Black Friday and Cyber Monday rush.
The retailer first launched its October Prime Day in 2022 and has been hosting the savings event globally ever since. During previous fall Prime Days, we found major savings of over 65% across categories, including Apple AirPods at their lowest price ever, according to Amazon price tracker CamelCamelCamel, and deals on luxury beauty and more.
Make sure to keep up on all of our Amazon Prime Day coverage. In the meantime, you can check out all of the membership benefits and shop our favorite early deals right now.
Early Prime Big Deal Days tech deals
Grab an Apple Airtag (or two) while it’s under $25. You can stow the tracking device in your purse, wallet, luggage, or even attach it to pets.
This slim power bank has built-in cables, so you won’t have to worry about extra cords taking up space in your bag.
Prime Day is the best time to save on Alexa devices, and right now, the newest Fire tablet is 50% off.
Prime Day is always a great time to score discounts on must-have headphones, and right now you can grab an early deal on the best-selling Beats earbuds for under $100.
Early Prime Big Deal Days beauty deals
Coming in a pack of five, these bestselling makeup sponges can be used dry or wet to blend foundation, powder, concealer and blush.
Save 25% off on this anti-aging serum, which contains "slow-release" encapsulated retinol, says the brand.
This gel moisturizer is packed with hydrating ingredients, such as hyaluronic acid, vitamins and glycerin to soothe dry and flaky skin, says the brand.
If you've been wanting to get your teeth whitened but haven't had time to go to the dentist for a professional in-office treatment, this pick brand is dentist-approved and are said to remove years of stains with just 10 uses, per the brand.
Early Prime Big Deal Days fashion deals
Reviewers rave about the comfort of these leggings, saying that despite the cost, they feel high-quality. You'll want to grab multiple pairs while they're under $7.
Amazon is even offering a coupon bringing the price down to $5.99, so you'll want to make sure it's checked before you add it to your cart.
Treat yourself or a family member to a pair of new slippers for the upcoming cozy season. The brand says they feature a faux-fur lining and a memory foam insole for added comfort.
This knit cardigan is perfect for transitional weather. According to the brand, the fabric is "extra cozy" and "soft," and can be easily layered with tees, tanks and dresses.
Early Prime Big Deal Days home deals
This candle warmer provides room-filling scent, without the open flame. It's a perfect decor option for households with kids and pets.
This clothing steamer, which has over 124,000 Amazon reviews, is nearly 50% off ahead of the October Prime Day. You can use it on a variety of fabrics, including silk and wool, says the brand.
Score this Ninja Nutri Pro, a compact blender, to whip up all of your favorite smoothies and frozen treats.
How we chose
To determine the absolute best Prime Day deals, the Shop TODAY team combs through over 350,000 deals ahead of and during the 48-hour shopping event. We choose products based on expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
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The Flat Lay Co. Flat Lay Makeup Bag
The Flat Lay Co. Flat Lay Makeup Bag