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Taylor Swift attends 'Eras Tour' concert film premiere in Los Angeles

The singer surprised her fans by making an unannounced appearance at the premiere for her upcoming film, "Taylor Swift: The Eras Tour."
/ Source: TODAY

She can still make the whole place shimmer!

Taylor Swift surprised fans by attending the premiere of her upcoming concert film on Oct. 11.

The premiere — held at AMC The Grove 14 in Los Angeles — shut down an entire outdoor mall called The Grove. Fans with tickets waited inside while the less lucky Swifties gathered behind security barriers outside, occasionally singing their favorite songs together.

Swift arrived around 5:30 p.m. P.T. and walked in a side door as fans rushed to see her. She later re-emerged and posed for photos with the waiting press and fans.

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Swift arrives at the "Taylor Swift: The Eras Tour" concert movie world premiere at the AMC The Grove in Los Angeles.VALERIE MACON / AFP via Getty Images

Swift wore a light blue dress with floral cutouts by Oscar de la Renta. Her hair was pinned up to give the illusion of a bob.

The dress was the same one she wore in a photograph shared to social media earlier in the day announcing more early screenings of the film to come on Oct. 12 in the United States and Canada. She also announced additional showings, citing "unprecedented demand."

"Taylor Swift: The Eras Tour" Concert Movie World Premiere
Swift takes a selfie with fans outside the Los Angeles premiere of "Taylor Swift: The Eras Tour" on Oct. 11, 2023 in Los Angeles, California. John Shearer / Getty Images for TAS

“Taylor Swift: The Eras Tour” will feature footage from three of Swift’s SoFi Stadium shows in August. The official release date is Oct. 13 and it will be shown in more than 4,000 theaters across North America.

The film's full run time is 2 hours and 48 minutes, which is about half an hour shorter than her actual live show. The film doesn't show at least two of the songs Swift performed in Los Angeles when crews were filming: “Archer” and “No Body, No Crime.” A third song Swift had performed — “Long Live” — isn't exactly shown in the film but is featured during the credits.

The two surprise songs in the final cut of the film were “Our Song,” a track off her 2006 self-titled debut studio album, and “You’re Own Your Own Kid,” a track from her most recent album, “Midnights.”

The surprise songs are a tour tradition where Swift plays an acoustic version of any two songs from her discography that were not on the set list.

Wednesday's event was a full house of around 2,000 fans in simultaneous screenings in the Los Angeles theater. Several celebrities were spotted attending, from Simu Liu to Mariska Hargitay to Beyoncé herself.

"Taylor Swift: The Eras Tour" Concert Movie World Premiere
Beyoncé Knowles-Carter and Taylor Swift at "Taylor Swift: The Eras Tour" on Oct. 11, 2023.John Shearer / Getty Images for TAS

Once inside, Swift delivered a speech thanking her team for their hard work each night of the tour.

She also called them and her fans the “main characters in this film because that’s what made the tour magical.”

"That’s what made it different than anything I’ve ever done in my life is your attention to detail, your preparation, your passion, your intensity," she said. "You care so much about these shows and that made all the difference for us. It made us want to add even more shows and just keep doing the tour and I think that I just have never felt this way about anything, the way that I feel about this experience that we have had and continue to have. So, I am so proud."

Despite unions for both actors and writers in Hollywood being on strike, Swift's concert film was able to move forward. According to SAG-AFTRA, the actors' union, she obtained a waiver to film and followed all the requisite union stipulations to do so.

Swift’s team did not go through the major studios — represented by the Alliance of Motion Picture and Television Producers, or AMPTP, in the ongoing labor negotiations — to make the film. (The AMPTP represents NBCUniversal, the parent company of TODAY and NBC News.)

SAG-AFTRA is still on strike as of Oct. 11, while the Writer’s Guild of America reached a three-year deal on Sept. 26.

Up next for Swift is the Oct. 27 re-release of her “1989 (Taylor's Version)” album, originally released in October 2014.