TODAY   |  December 05, 2013

Mom’s ambush makeover moves family to tears

Stylist to the stars Louis Licari and TODAY contributor Jill Martin make over a mom whose dramatic new look makes her family cry, as well as a self-described “plain Jane” who gets a knockout new look.

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This content comes from Closed Captioning that was broadcast along with this program.

>> time for our plaza ambush make over. two ladies were plucked off the plaza and surprised with new head-to-toe looks.

>> making these women look as gorgeous as ever. sing along , luis va carry. and "today" contributing editor and author for "style watch" jill martin.

>> what a crowd. the great news was were so many people wanting makeovers. the heartbreak for jill and myself, we have to say no.

>> i know. bummer.

>> you made two ladies very happy.

>> the first one is laurie snider, 50 years old from indiana. she has had long hair for as long as she can remember because she doesn't know what else to do with it. she begged us to help her find a flattering new style. let's listen to her story.

>> how adorable is this mommy/daughter combo. we're so excited. i love your sign, hey jill , my mom needs a make-over. she hasn't stopped bouncing. so tell me why.

>> oh, my gosh. my mom is so excited. she has not done anything with her hair or makeup for the longest time and i cannot wait to see what you guys are going to do with her.

>> we are going to chop off her hair and make it one color. are you ready?

>> i think so.

>> so that can be a traumatic change.

>> this is big.

>> this is going to be big.

>> she's here with her husband rick and their daughter. guys, are you ready? keep your blindfolds on. here is laurie --

>> she can't tell if you're talking to them.

>> here's laurie before. all right. laur laurie , let's see the new you.

>> oh, my gosh!

>> all right. all right, guys. all right take off your blindfolds.

>> wow.

>> did they do good?

>> wow.

>> that's sensational.

>> are you ready to see?

>> get ready. spin right here. here it comes.

>> oh, my gosh.

>> did you realize how beautiful you are?

>> no.

>> wow. oh.

>> you look gorgeous. we're going to need kleenex, people.

>> try not to cry.

>> all right.

>> crying too, over here too.

>> louis, tell us.

>> obviously we made her from brunette to the warm blonde.

>> more for the family.

>> gave us this super great haircut, he always does. she wanted to keep her long hair. she's active, she's a runner. her husband is a triathlete and they do everything together. this is a versatile haircut that can be worn natural as well.

>> let's talk to the family.

>> dad is speechless.

>> gorgeous. gorgeous.

>> what do you think?

>> oh, my goodness. you look amazing.

>> incredible.

>> jill , that dress is perfect. it really is.

>> it hugs you perfectly.

>> i can't believe how little you are.

>> that's very nice. very signed of you.

>> we tried on so many dresses. they live in a farming community. she didn't have a little black dress .

>> i didn't. i never owned one.

>> new by shani.

>> big round of applause.

>> oh, my gosh. we need to talk about that.

>> i am wearing the same designer and it has that spanx stuff inside it. it's fantastic. all righty. second lady.

>> i got carried away.

>> wanda davis is 53 years old, from huntington, west virginia . never colored her hair before. her daughters begged us to give her a glam new look. she's here with her daughter. let's listen to her story.

>> this is how she got our attention.

>> hoda on her kotb.

>> it was better in the plaza. it was a little better. but we picked you and tell me why this is so important.

>> i just never done anything for myself and my daughters asked me if i would come and do this because i'm a plain janar and they thought i needed a make-over.

>> look at these random clips in her hair. we're going to do something about that. what do you think?

>> it's going to be so great. jamie and andrea, don't take them off until we tell you. one last picture of rhonda before and let's bring rhonda out now. light up my world like nobody el

>> wow!

>> wow. gorgeous.

>> great.

>> all right. ladies, go ahead, take them off.

>> do you like it?

>> i don't know who it's more fun for.

>> rhonda , turn around please, sweetie.

>> oh, my gosh! i love it!

>> you look awesome.

>> you look great.

>> you look fantastic.

>> spin right around.

>> what's not to like?

>> louis?

>> you don't look different. you look beautiful. this is just with a little haircut, little bit of makeup.

>> and the right outfit.

>> and that's arson's magnificent magic fingers , knows what he's doing. she has fine hair and he made it look like twice as much hair. if you only know the excitement the ladies have, they don't know what's going on back there.

>> no mirrors, nothing. nothing.

>> not a clue.

>> yeah. what do you think?

>> she looks gorgeous.

>> you're gorgeous.

>> hope my husband thinks so.

>> i'm sure he will.

>> and jill , the outfit.

>> self-proclaimed plain jane . wanted to give her a sparkle for the holidays. this is london