TODAY   |  December 03, 2013

DK Publishing donates to TODAY Toy Drive

In its thirteenth year of donating to the drive, The company provided $1.4 million in books for children.

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This content comes from Closed Captioning that was broadcast along with this program.

>>> our toy drive is off to a terrific start. so many of you that visited us on the plaza remembered to bring a donation. our special elf this morning, ian mckellen . they're now on their way to low income families here in new york city .

>> and this year our long time contributor is back with a very generous donation. rachel is here to make the donation along with a little help. good morning, guys.

>> good morning. thanks for having us back this year.

>> great to have you. these are not only great books that are a lot of fun but they're learning books.

>> they are. they're learning books but kids barely know they're learning. they're learning about things like lego and animal and space and they love those subjects and get a lot of education out of them and it lasts well beyond the holidays.

>> star wars titles are huge this year, right?

>> star wars has always been a great seller for us and they're a huge hit and lego is a big deal . we're thrilled that this year we're finding a lot of sales through this book right here the animal book .