TODAY | August 02, 2013
>>> do you have an idea for a new project but just don't have the money to get it started?
>> for the past four years website kick starter helped ordinary individuals get their ideas off the ground through something called crowd funding.
>> more than 100,000 projects launched with the back of perfect strangers. they put up money and get a small reward whether a chance to play an extra or get an on screen credit .
>> in an industry where money reins supreme it's hard for budding young movie makers to translate their vision into reality.
>> i'm sitting on over $200 of incredible footage.
>> but a platform allows dream towers create.
>> kick starters is a funding platform for creative projects. it's a place where artists and game designers take their ideas to the public.
>> you have an idea. you say what you want to do. how much money you need.
>> we need your help. while originality is encouraged there are guidelines.
>> we don't allow charity projects or fund my life.
>> no going to college on kick starter.
>> we're reserved for creativity.
>> since the launch of the site backers kicked in $700 million to fund all sorts of projects.
>> that money has come in largely $25 increments.
>> it's broad. everyone from a sixth grader in kentucky sending in something to a 90-year-old woman in florida putting out a design she has.
>> long before anyone knew who spike lee , he said he was raising money from those around him.
>> i've been doing kick start as a filmmaker before there was kick start . at that time social network was calling people on the phone, writing letters, writing postcards. now i'm on twitter, instagram, facebook.
>> now the filmmaker has turned to kick starter to fund his next film project. but not everyone is supportive.
>> you've got a lot of money. why would you go to kick starter? i think it's interesting.
>> first of all, you don't know how much money i have.
>> what about those who say that by supporting you on kick starter you may be taking the attention away or some of the funds away from other unknown independent artists.
>> i disagree. i bring people here who maybe heard of me. what we found each project brings new backers to kick starter and they go on the support other projects. a project for spike lee is great mother film makers it helps them doesn't hurt them. it helps shape the future of creativity.
>> in five years we hope kick starter looks the same
>> you're creating fantasies to reality.
>> spike lee is asking for $1.25 million in pledges sway portion of the film's budget. as of this morning's's raised more than $535,000. meantime kick starter take 5% of the funds raised.
>> rising tide floats all boats.
>> trickle down effect. you get some big names. the fans wanted it. it went on to become a successful thing.
>> you make a lot of money, can't you support it yourself. you see both sides of it.
>> you might think about for your singing career.
>> kick starter.
>> need to raise a lot