TODAY

TODAY   |  May 20, 2013

Yahoo acquires Tumblr for $1.1 billion

Blogging platform Tumblr, which hosts more than 108 million blogs, was acquired by Yahoo for $1.1 billion. It joins the likes of YouTube and Instagram, which were also purchased for more than $1 billion.

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>> topic number two in trending the board of yahoo! has approved a deal to purchase the popular blogging website tumblr for $1.1 billion, an official announcement could come today. it would be yahoo!'s biggest acquisition since marisa meyer took the reins. more than $1 billion for tumblr . google paid $1.65 billion for youtube seven years ago. facebook paid about $1 billion for instagram so we hope it's money well spent.

>> yahoo! has been on a buying freeze and this is her strategy to turn the company around.

>> tumblr has 117 million users worldwide. could you say it's a good acquisition.