IE 11 is not supported. For an optimal experience visit our site on another browser.

Best of beauty! 39 award winners picked by industry insiders

When it comes to the best beauty products, the Cosmetic Executive Women (CEW) know how to identify game-changers better than anyone!
/ Source: TODAY

Our editors independently selected these items because we think you will enjoy them and might like them at these prices. If you purchase something through our links, we may earn a commission. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.

When it comes to finding the best of beauty innovation, the Cosmetic Executive Women (made up of more than 6,000 industry professionals) know how to identify game-changers better than anyone! That's exactly why the CEW Beauty Insider Awards are so coveted — these are the only awards voted on by the industry leaders who truly know beauty best.

This year, after narrowing down more than 800 products, we found 43 award winners across 37 categories. With selections from both mass market retailers (such as drugstore and big box stores) and prestige destinations (including department stores and boutiques), there's an option for every buyer and budget!

As a beauty expert and blogger myself, I'm happy to share the scoop on the winners and must-haves to put on your list this season. Some of my personal favorites include the NIVEA In-Shower Body Lotion to save time, the Living Proof PhD Dry Shampoo to refresh my hair after a workout and the L’Oreal Paris Voluminous Superstar Mascara to create majorly dramatic lashes.

For more details on all the winning products, be sure to check out CEW’s digital magazine about the awards.

Bath and body

Does a body good (mass)

Best drugstore body lotion

Does a body good (prestige)

Best body lotion


Blemish busters

Best acne treatment

Turn back time (mass)

Best drugstore face mask

Turn back time (prestige)

Best face masks

Keep it clean

Micellar water

Eye on the prize

IT Cosmetics

Lip service

Best lip balm

Device advice

Clarisonic for men
  • Clarisonic Alpha Fit is the brand’s first device engineered specifically to cleanse men’s unique skin — both bearded and clean-shaven.

Bring on the sun

Best self-tanner

Save our skin (mass)

Best drugstore face lotion

Save our skin (prestige)

Best moisturizing cream


"Dyeing" for color

Best root touch-up spray

The "mane" attraction

Best dry shampoo

Hair-spiration — It's a three-way tie!

Best hair styling cream
Best hair texturizing spray
Best styling spray
  • Living Proof Blowout uses "Thermal Speed-Shaping Technology" to cut down styling time and lock in brush work.

DIY style

Best hair dryer


All eyes on me (mass)

Best drugstore mascara

All eyes on me (prestige)

#Nofilter (mass)

#Nofilter (prestige)

Seal it with a kiss (mass)

Seal it with a kiss (prestige)

Men's grooming

Best face wash for men


Male attraction

Best men's cologne
  • Dior Sauvage hooks with the radiant freshness of Reggio di Calabria bergamot (a citrus-y scent) harvested by local producers for a tailor-made, signature fragrance.

It makes scents (mass)

It makes scents (prestige)

Nail product — it's a two-way tie!
  • essie Gel Setter features acrylates copolymer to provide a thick coating with shine and anti-chip properties.

New! Best beauty app

Best indie brand

Color Wow
  • Color Wow is the first professional range to address all issues related to color-treated hair (including roots) for the perfect color in-between appointments.

Best eco-beauty line
  • Jurlique’s vision was to create a pure and natural skincare range combining the ancient arts of alchemy, herbal medicine and homeopathy.

The QVC Beauty Quest Award
  • trèStiQue offers two-in-one beauty products with built-in tools and magnetic sealing caps making for simple, travel-friendly makeup.

Iconic beauty award



Most-buzzed-about award

  • Bioré Deep Cleansing Charcoal Pore Strips are an update on the original. For the first time, the Biore skincare experts added natural charcoal powder to the iconic Pore Strips, reducing oil to the nose for a full 24 hours.

  • Urban Decay Naked Smoky is a palette with 12 smoky-to-neutral eye shades, a double-ended brush and a detailed lookbook with four chic looks.

Best-Seller Award